📌 Core Information
🔹 Job Title: Lead Social Media Strategist
🔹 Company: The Moran Group
🔹 Location: New Orleans, Baton Rouge, or surrounding areas
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: June 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for multiple clients, with a focus on the automotive industry
- Leading and mentoring a team of Social Media Strategists
- Overseeing client reputation management and collaborating with internal teams
- Staying current with social media trends and tools
- Occasionally attending in-person client meetings
ASSUMPTION: This role requires a strategic mindset, proven leadership skills, and a deep understanding of social media platforms and analytics.
📋 Key Responsibilities
✅ Lead the development and implementation of social media strategies for multiple clients, focusing on the automotive industry
✅ Provide department direction and guidance in collaboration with the Digital Content Director
✅ Manage and mentor a small team of Social Media Strategists, ensuring growth, performance, and quality of work
✅ Stay ahead of social media trends, tools, and platform updates
✅ Conduct audience and platform research to build data-driven content strategies and takeaways
✅ Oversee client reputation management, including reviews and social listening
✅ Collaborate with internal teams and present social strategy to clients and internal teams in clear, compelling ways
✅ Occasionally attend in-person client meetings as needed
✅ Create and grow The Moran Group Automotive social channels
✅ Work with Creative Director and team on ongoing content strategies
ASSUMPTION: This role requires a balance of high-level strategy, creative ideation, client communication, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of professional experience in social media management and strategy, with proven leadership or team management experience (agency experience a plus)
Required Skills:
- Passionate for social media and its evolving role and importance in digital marketing
- Deep understanding of all major social platforms, tools, and analytics
- Strong written communication and presentation skills
- Proficiency in identifying audiences, crafting targeted content, and measuring performance
- Research-driven mindset with ability to translate insights into actionable strategy
- Design-savvy with a good eye for social content to work in-tandem with the art department (bonus if you can guide basic visual direction)
- Highly organized, collaborative, and calm under deadlines
Preferred Skills:
- Experience in the automotive industry
- Fluency in Spanish or other languages
ASSUMPTION: Candidates should have a proven track record in social media strategy, leadership, and data-driven decision making.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on experience and industry standards for the New Orleans/Baton Rouge area)
Benefits:
- Hybrid flexibility with a mix of work-from-home and in-office work days
- Work with a dedicated, supportive team in a fast-paced agency environment
- Generous and flexible paid time off (including mental health days, volunteer hours, dedicated sick days)
- 401(k) with match
- Health, Dental, Vision insurance & more
- Paid training opportunities
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for client meetings and project deadlines)
ASSUMPTION: The salary range is based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, specializing in automotive, healthcare, retail, and multi-location industries
Company Size: 51-200 employees, offering a mid-sized agency environment with opportunities for growth and collaboration
Founded: 1984, with over 40 years of experience in advertising and marketing
Company Description:
- Committed to exceeding industry standards and delivering innovative advertising solutions
- Customer-centric approach to elevate marketing efforts and maximize client budgets
- Utilizes revolutionary technology to track metrics and optimize results
Company Specialties:
- Media Buying
- Digital Marketing
- Media Production
- Media Planning
- Interactive Media Planning & Production
- TV, Radio, Print, and Display Advertising
- Behavioral Targeting
- Automotive Advertising
- Search Engine Optimization (SEO)
- Social Media Marketing & Management
- Search Engine Marketing (SEM)
- Programmatic Advertising
Company Website: http://www.themorangroup.com/
ASSUMPTION: The Moran Group is an established advertising agency with a strong focus on data-driven results and client success.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: Reports directly to the Digital Content Director, with oversight of a small team of Social Media Strategists
Work Arrangement: Hybrid, with a mix of work-from-home and in-office work days, offering flexibility and a balance between remote and on-site work
Growth Opportunities:
- Potential to advance within the digital content department or explore other areas of the agency
- Opportunities to work on diverse client projects and expand industry knowledge
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers a blend of strategic, creative, and leadership responsibilities, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid, with offices in Baton Rouge and a presence in New Orleans
Office Location(s): 10538 Kentshire Ct, Baton Rouge, Louisiana 70810, US
Geographic Context:
- New Orleans and Baton Rouge offer vibrant, culturally diverse communities with a mix of urban and suburban living options
- Both cities have a rich history and offer numerous attractions, including music, food, and festivals
- Louisiana has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, with flexibility for client meetings and project deadlines
ASSUMPTION: The hybrid work environment offers a balance between remote work and in-person collaboration, with opportunities to engage with team members and clients in both settings.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Digital Content Director to discuss the role, responsibilities, and career growth opportunities
- Skills assessment or case study presentation to evaluate strategic thinking and problem-solving abilities
- Final interview with key stakeholders to discuss fit within the team and company
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Leadership and team management experience
- Understanding of social media platforms, tools, and analytics
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in social media strategy, leadership, and data-driven decision making
- Include specific examples of successful social media campaigns and their results
- Demonstrate your understanding of the automotive industry and relevant trends
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: Social Media Strategy, Team Leadership, Client Communication, Data-Driven Decision Making, Automotive Industry, Digital Marketing, Advertising Agency
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit within the agency.
🛠️ Tools & Technologies
- Hootsuite, Buffer, or other social media management platforms
- Google Analytics and other analytics tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Design tools (e.g., Canva, Adobe Creative Suite) for basic visual direction
ASSUMPTION: Familiarity with industry-standard social media management, analytics, and project management tools is expected.
👔 Cultural Fit Considerations
Company Values:
- Exceeding industry standards
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Data-driven decision making
Work Style:
- Strategic and data-driven
- Collaborative and team-oriented
- Adaptable and responsive to client needs
- Results-focused and accountable
- Creative and innovative
Self-Assessment Questions:
- How do you stay current with social media trends and platform updates?
- Can you provide an example of a successful social media campaign you've led, and how you measured its impact?
- How do you approach mentoring and developing junior team members?
- How do you balance the need for data-driven decision making with creative innovation?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's values and work style, as well as a willingness to adapt and grow within the agency environment.
⚠️ Potential Challenges
- Managing client expectations and delivering results in a fast-paced agency environment
- Staying current with the ever-evolving social media landscape and platform updates
- Balancing the need for strategic, data-driven decision making with creative innovation
- Managing a team and mentoring junior team members while also meeting client deadlines
- Occasionally attending in-person client meetings, which may require travel
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strategic, adaptable, and results-driven approach.
📈 Similar Roles Comparison
- Unlike other social media management roles, this position focuses on the automotive industry and requires a strategic, leadership-driven approach
- As a mid-sized agency, The Moran Group offers a blend of large-agency resources and small-agency flexibility, with opportunities for growth and collaboration
- This role offers a unique blend of strategic, creative, and leadership responsibilities, with opportunities for professional development and advancement
ASSUMPTION: This role offers a unique combination of responsibilities and opportunities, setting it apart from other social media management positions.
📝 Sample Projects
- Developing and implementing a comprehensive social media strategy for a major automotive client, including audience research, content creation, and performance analysis
- Managing a team of Social Media Strategists to execute a multi-platform campaign for a healthcare client, focusing on brand awareness and engagement
- Conducting a social media audit and competitive analysis for a retail client, and using the findings to inform a targeted content strategy
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to work on diverse client projects.
❓ Key Questions to Ask During Interview
- How does The Moran Group support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the digital content department?
- How does the agency approach client communication and collaboration, particularly in a hybrid work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the agency measure the success of its social media campaigns, and how are these metrics reported to clients?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the agency, and the industry, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through The Moran Group's careers page
- Tailor your resume and cover letter to highlight your experience in social media strategy, leadership, and data-driven decision making
- Prepare a portfolio or case study presentation showcasing your successful social media campaigns and their results
- Prepare questions that demonstrate your interest in the role and the company
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
