Lead Social Media Strategist - Remote

📌 Core Information 🔹 Job Title: Lead Social Media Strategist - Remote 🔹 Company: Designit 🔹 Location: Seattle, WA, United States 🔹 Job Type: Full-time, Remote 🔹 Category: Marketing & Communications 🔹 Date Posted: May 23, 2025 🚀 Job Overview Key aspects of this role include: 1. Developing and executing holistic organic and paid social strategies for Microsoft's cloud business. 2. Collaborating with cross-functional teams to ensure alignment and strategic continuity in social media efforts. 3. Managing and mentoring a team of 2-4 direct reports, providing regular feedback, coaching, and growth opportunities. 4. Overseeing the execution of social programming and content calendars, approving creative and copy, and managing agency/vendor relationships. 5. Analyzing performance data and translating insights into clear, actionable decisions to optimize campaigns and content. ASSUMPTION: This role requires a proactive, strategic mindset with a strong focus on cross-functional collaboration and team management. The ideal candidate will have proven experience in B2B social media strategy and team leadership. 📋 Key Responsibilities 📌 Strategic Leadership & Subject Matter Expertise - Serve as the primary strategist and point of contact for assigned customer solution areas (CSAs). - Develop and deliver holistic organic and paid social strategies, rooted in audience insights, campaign objectives, and platform best practices. - Collaborate across internal teams to ensure alignment and strategic continuity in social media efforts. - Provide thought leadership and POVs on the evolving social landscape, advising clients on platform investments, scaling opportunities, and areas to pause. - Contribute to process improvement, governance, and playbooks around demand generation via social and blog. 📌 Execution & Cross-functional Partnership - Oversee the execution of social programming and content calendars, supporting campaigns and always-on efforts. - Approve creative and copy, ensuring alignment with brand voice, audience needs, and platform nuances. - Lead cross-functional syncs and workstreams, building trust and momentum with stakeholders across marketing, strategy, and ops. - Partner with analytics teams to measure performance and translate data into clear, actionable insights, informing content decisions and campaign optimization. - Manage agency/vendor relationships and oversee the development of social assets and amplification strategy. 📌 Team & People Management - Manage and mentor 2-4 direct reports, providing regular feedback, coaching, and growth opportunities. - Support team health, workload balancing, and development of junior talent. - Foster a collaborative, feedback-driven team culture that values continuous learning and innovation. ASSUMPTION: Success in this role requires strong leadership, communication, and project management skills. The ideal candidate will have experience managing teams and driving strategic initiatives in a matrixed environment. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 5-7 years of marketing experience, including 2+ years managing social media programs and strategy. - 2+ years of experience growing and managing a team with a focus on professional development and growth for direct reports. Required Skills: - Proven expertise in social media strategy, with a strong understanding of platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.) and the digital marketing landscape. - Ability to work successfully with diverse groups of stakeholders across companies to ensure successful planning, execution, and reporting. - High degree of skill at interpreting data to inform strategy and provide actionable insights. - Strong communication, presentation, and interpersonal skills, with the ability to manage ambiguity and drive consensus. - Proficiency in Microsoft Outlook, PowerPoint, Excel, and Teams. Preferred Skills: - Microsoft experience. - Social listening experience. ASSUMPTION: Candidates with a proven track record in B2B social media strategy and team management will be prioritized. Experience in the tech industry is a plus. 💰 Compensation & Benefits Salary Range: $110,000 - $115,000 per year (indicative of the role; final compensation will be determined during the interview process) Benefits: - Comprehensive health, dental, and vision insurance. - Retirement savings plan with company match. - Generous paid time off, including vacation, sick leave, and holidays. - Flexible work arrangements, including remote work options. - Professional development opportunities and tuition reimbursement. - Employee assistance programs and wellness resources. Working Hours: 40 hours per week, with flexibility for remote work. ASSUMPTION: The provided salary range is an estimate based on industry standards for this role, experience level, and location. The final compensation package will be determined during the interview process. 📌 Applicant Insights 🔍 Company Context Industry: Design Services Company Size: Medium (501-1,000 employees) Founded: 1991 (as Wipro; Designit was founded in 2000) Company Description: Designit is an award-winning experience innovation company with creativity at its core. For over 30 years, we've helped businesses build competitive advantage and deliver positive change through creative pragmatism. Our expertise in strategy, design, marketing, and tech enables us to create bespoke solutions to the most complex client problems. Our clients include BMW, Kraft-Heinz, and Microsoft. With 700+ designers, analysts, creators, strategists, and marketers across 14 locations, we're united by a single ambition: to create change that can be shared by all. Company Specialties: - Brand and Graphic Design - Business Strategy and Venture Design - Service and Customer Experience Design - Product and Industrial Design - Digital Design and Technology - Architecture and Space Design - Organizational Design - Professional Education - Creative Technology - Product Design - Brand Strategy - Design Research - UX Design - CMX - Design Research - Sustainability - Do No Harm Company Website: 📊 Role Analysis Career Level: Senior Individual Contributor/Manager Reporting Structure: This role reports directly to the Director of Social Media within the Microsoft Cloud Marketing team. Work Arrangement: Remote, with occasional on-site meetings as needed. Growth Opportunities: - Potential to lead larger teams and drive strategic initiatives as the role evolves. - Opportunities to work on high-impact projects and collaborate with senior stakeholders. - Access to professional development resources and training programs. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their team and influence strategic decision-making. 🌍 Location & Work Environment Office Type: Remote (with occasional on-site meetings) Office Location(s): Seattle, WA, United States (with potential for flexibility based on team needs and preferences) Geographic Context: - Seattle is a major tech hub with a thriving startup scene and established corporate presence. - The city offers a high cost of living but competitive salaries and a strong job market. - Seattle's diverse cultural scene, natural beauty, and outdoor recreation opportunities make it an attractive place to live and work. Work Schedule: - Standard work hours are 8:00 AM to 5:00 PM PST, with flexibility for remote work. - The role may require occasional evening or weekend work to support campaigns and events. ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with occasional on-site meetings to foster team collaboration and alignment. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the hiring manager. 3. In-depth phone or video interview with the hiring manager and team members. 4. Final interview with senior leadership. 5. Background check and onboarding. Key Assessment Areas: 1. Strategic thinking and problem-solving skills. 2. Ability to collaborate effectively with cross-functional teams. 3. Proficiency in social media strategy and data analysis. 4. Leadership and team management skills. 5. Cultural fit and alignment with Designit's values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and ability to work in a matrixed environment. 3. Familiarize yourself with Designit's company culture and values, and be ready to discuss how you align with them. 4. Showcase your understanding of the B2B tech industry and Microsoft's cloud business. ATS Keywords: Social Media Strategy, B2B Marketing, Content Development, Data Analysis, Team Management, Cross-Functional Collaboration, Audience Insights, Creative Approval, Process Improvement, Digital Marketing, Stakeholder Engagement, Social Listening, Microsoft Tools, Campaign Optimization, Mentoring, Communication Skills, Problem Solving ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and cultural fit for this role. Be prepared to discuss your experience managing social media programs, driving strategic initiatives, and working with cross-functional teams. 🛠️ Tools & Technologies - Microsoft Office Suite (Outlook, PowerPoint, Excel, Teams) - Social media platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, etc.) - Analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The required tools and technologies for this role may evolve based on the team's needs and preferences. The ideal candidate will have experience with a range of social media platforms, analytics tools, and collaboration software. 👔 Cultural Fit Considerations Company Values: - Creativity: We embrace curiosity, experimentation, and continuous learning. - Collaboration: We work together to achieve more, fostering a culture of trust and open communication. - Empowerment: We empower our employees to take ownership and drive change. - Responsibility: We take responsibility for our actions and their impact on our colleagues, clients, and the wider community. - Sustainability: We strive to create positive change that can be shared by all. Work Style: - Designit values a proactive, innovative, and collaborative work environment. - The company encourages employees to take initiative, share ideas, and drive projects forward. - A strong focus on continuous learning and professional development is essential for success in this role. Self-Assessment Questions: 1. How do you align with Designit's core values, particularly in the context of this role? 2. Describe a time when you had to adapt your work style to fit a new team or project. How did you approach this change, and what was the outcome? 3. How do you ensure that your team members feel valued and supported in their professional development? 4. Can you provide an example of a successful cross-functional collaboration project you've led? What was your approach, and what were the results? 5. How do you stay up-to-date with the latest trends and best practices in social media strategy and data analysis? ASSUMPTION: The ideal candidate will demonstrate a strong alignment with Designit's values and a proactive, collaborative approach to work. They will also have a proven track record of driving strategic initiatives and managing teams in a matrixed environment. ⚠️ Potential Challenges 1. Balancing strategic thinking with day-to-day execution and management tasks. 2. Navigating a complex, matrixed organizational structure and influencing stakeholders across multiple teams. 3. Keeping up with the rapidly evolving social media landscape and emerging trends in B2B marketing. 4. Managing a remote team and fostering a collaborative, inclusive work environment. 5. Balancing work-life integration in a remote work arrangement, with occasional on-site meetings and potential travel requirements. ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to balance strategic thinking with tactical execution. They will also have strong leadership, communication, and project management skills to navigate a complex, matrixed organizational structure. 📈 Similar Roles Comparison 1. This role differs from related positions in its focus on B2B social media strategy for Microsoft's cloud business and the requirement to manage a team of 2-4 direct reports. 2. In terms of industry-specific context, this role requires a strong understanding of the tech industry, with a focus on Microsoft's cloud business and its target audiences. 3. Career path comparison: This role offers significant growth potential, with opportunities to lead larger teams and drive strategic initiatives as the role evolves. ASSUMPTION: The ideal candidate will have experience in B2B social media strategy, team management, and driving strategic initiatives in a matrixed environment. They will also have a strong understanding of the tech industry and Microsoft's cloud business. 📝 Sample Projects 1. Developing and executing a comprehensive social media strategy for a new product launch, including organic and paid content, influencer partnerships, and community engagement. 2. Analyzing social media performance data to identify trends, optimize campaigns, and inform content decisions for a major B2B brand. 3. Managing a team to create and execute a social media crisis communication plan, ensuring alignment with brand voice, audience needs, and platform nuances. ASSUMPTION: The ideal candidate will have experience managing social media programs, driving strategic initiatives, and working with cross-functional teams to deliver successful projects. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the broader organizational structure, and what are the key stakeholders I'll be working with? 3. What are the most significant challenges facing the social media team, and how can this role help address them? 4. How does Designit support the professional development and growth of its employees, particularly in this role? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? ASSUMPTION: The ideal candidate will ask thoughtful, strategic questions that demonstrate their understanding of the role, the organization, and the industry. They will also be prepared to discuss their assumptions and how they align with the company's goals and objectives. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for phone or video screening interviews, focusing on your problem-solving skills, leadership experiences, and ability to work in a matrixed environment. 4. Familiarize yourself with Designit's company culture, values, and the B2B tech industry. 5. Showcase your understanding of Microsoft's cloud business and its target audiences. 6. Follow up with the hiring manager after your interview, reiterating your interest in the role and addressing any concerns or questions that arose during the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.