Lead Social Media Strategist - Remote

📌 Core Information 🔹 Job Title: Lead Social Media Strategist - Remote 🔹 Company: Designit 🔹 Location: Seattle, Washington, United States 🔹 Job Type: Remote 🔹 Category: Marketing 🔹 Date Posted: July 10, 2025 🚀 Job Overview Key aspects of this role include: - Developing and delivering holistic organic and paid social strategies - Overseeing the execution of social programming and content calendars - Collaborating across internal teams to ensure strategic continuity and alignment with campaign objectives - Managing and mentoring a team of 2-4 direct reports - Working remotely with a flexible schedule *ASSUMPTION:* This role requires a high level of strategic thinking, cross-functional collaboration, and strong leadership skills. The ideal candidate will have a proven track record in social media strategy, team management, and stakeholder engagement. 📋 Key Responsibilities 🔹 Strategic Leadership & Subject Matter Expertise - Serve as the primary strategist and point of contact for assigned customer solution areas (CSAs) - Develop and deliver holistic organic and paid social strategies, rooted in audience insights, campaign objectives, and platform best practices - Collaborate across internal teams to ensure alignment and strategic continuity - Provide thought leadership and POVs on the evolving social landscape, advising clients on platform investments, scaling opportunities, and areas to pause - Contribute to process improvement, governance, and playbooks around demand generation via social and blog *ASSUMPTION:* The successful candidate will have a deep understanding of social media platforms, digital marketing trends, and the ability to interpret data to inform strategy. 🔹 Execution & Cross-functional Partnership - Oversee the execution of social programming and content calendars supporting campaigns and always-on efforts - Approve creative and copy, ensuring alignment with brand voice, audience needs, and platform nuances - Lead cross-functional syncs and workstreams, building trust and momentum with stakeholders across marketing, strategy, and ops - Partner with analytics teams to measure performance and translate data into clear, actionable insights—informing content decisions and campaign optimization - Manage agency/vendor relationships and oversee the development of social assets and amplification strategy *ASSUMPTION:* The ideal candidate will have strong project management skills, the ability to work effectively with cross-functional teams, and a keen eye for detail. 🔹 Team & People Management - Manage and mentor 2-4 direct reports, providing regular feedback, coaching, and growth opportunities - Support team health, workload balancing, and development of junior talent - Foster a collaborative, feedback-driven team culture that values continuous learning and innovation *ASSUMPTION:* The successful candidate will have proven experience in team management, a strong commitment to employee development, and a collaborative leadership style. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - 5-7 years of marketing experience - 2+ years of experience managing social media programs and strategy - 2+ years of experience growing and managing a team with a focus on professional development and growth for direct reports Required Skills: - Social Media Strategy - B2B Marketing - Content Development - Data Analysis - Team Management - Cross-Functional Collaboration - Creative Approval - Audience Insights - Process Improvement - Digital Marketing - Stakeholder Engagement - Social Listening - Microsoft Tools - Campaign Optimization - Mentoring - Communication Skills - Problem Solving Preferred Skills: - Microsoft experience - Social listening experience *ASSUMPTION:* Candidates with a strong portfolio showcasing their social media strategy and management skills will be given priority. 💰 Compensation & Benefits Salary Range: $110,000 - $115,000 per year *This compensation range is indicative of the role. Compensation offered is on the basis of evaluation during the interview process, the candidate's range and depth of experience, business and market financials, and internal pay parity.* Benefits: - Comprehensive health, dental, and vision insurance - Retirement savings plan with company match - Generous paid time off and flexible work arrangements - Employee assistance program - Professional development opportunities - And more, as listed on the company's careers page Working Hours: 40 hours per week, with flexibility for a remote work arrangement *ASSUMPTION:* The company offers competitive benefits and a flexible work environment to attract and retain top talent. 📌 Applicant Insights 🔍 Company Context Industry: Design Services Company Size: Medium (501-1,000 employees) Founded: 1981 (as Wipro, the parent company) Company Description: - Designit is an award-winning experience innovation company with creativity at its core - For over 30 years, Designit has helped businesses build competitive advantage and deliver positive change through creative pragmatism - The company uses its expertise in strategy, design, marketing, and tech to create bespoke solutions to complex client problems - Clients include BMW, Kraft-Heinz, and Microsoft - Designit has 14 locations worldwide, employing 700+ designers, analysts, creators, strategists, and marketers Company Specialties: - Brand and Graphic Design - Business Strategy and Venture Design - Service and Customer Experience Design - Product and Industrial Design - Digital Design and Technology - Architecture and Space Design - Organizational Design - Professional Education - Creative Technology - Product Design - Brand Strategy - Design Research - UX Design - CMX - Design Research - Sustainability - And Do No Harm Company Website: www.designit.com *ASSUMPTION:* Designit's diverse expertise and global presence make it an attractive employer for candidates seeking international exposure and opportunities for growth. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: This role reports directly to the Director of Social Media and Blog, with matrixed relationships across marketing, strategy, and ops teams. Work Arrangement: Remote, with a flexible schedule and occasional on-site meetings as needed. Growth Opportunities: - Potential to lead a larger team and manage multiple social media channels as the company's social media presence grows - Opportunities to work on high-impact projects and collaborate with senior leadership - Possibility to advance to a director-level role with increased responsibilities and strategic influence *ASSUMPTION:* The successful candidate will have strong growth potential and a clear career path within the company. 🌍 Location & Work Environment Office Type: Remote-first, with occasional on-site meetings and events Office Location(s): Seattle, Washington, United States (with additional offices worldwide) Geographic Context: - Seattle is a major tech hub with a thriving startup scene and a strong focus on innovation and sustainability - The city offers a high quality of life, with a diverse cultural scene, outdoor recreation opportunities, and a mild climate Work Schedule: Flexible, with a focus on results and deliverables rather than strict hours *ASSUMPION:* The remote-first work environment at Designit allows for a better work-life balance and caters to a diverse range of employee preferences. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-depth behavioral and skills-based interviews with cross-functional teams 4. Final interview with the Director of Social Media and Blog 5. Background check and offer extension Key Assessment Areas: - Strategic thinking and problem-solving skills - Cross-functional collaboration and communication - Leadership and team management abilities - Cultural fit and alignment with Designit's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your portfolio or examples of your social media strategy and management work - Prepare for behavioral interview questions focusing on leadership, team management, and problem-solving scenarios ATS Keywords: Social Media Strategy, B2B Marketing, Content Development, Data Analysis, Team Management, Cross-Functional Collaboration, Creative Approval, Audience Insights, Process Improvement, Digital Marketing, Stakeholder Engagement, Social Listening, Microsoft Tools, Campaign Optimization, Mentoring, Communication Skills, Problem Solving *ASSUMPTION:* The interview process at Designit is designed to assess both technical skills and cultural fit, with a strong emphasis on behavioral competencies. 🛠️ Tools & Technologies - Microsoft Suite (Word, Excel, PowerPoint, Teams) - Social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) - Analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.) - Project management tools (Asana, Trello, Jira, etc.) - Design and content creation tools (Canva, Adobe Creative Suite, etc.) *ASSUMPTION:* The successful candidate will have experience with relevant tools and be comfortable learning new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Creativity - Pragmatism - Collaboration - Continuous learning - Empowerment - Responsibility - Trust Work Style: - Collaborative and inclusive - Focused on results and continuous improvement - Committed to sustainability and social responsibility - Encourages innovation, experimentation, and calculated risk-taking Self-Assessment Questions: 1. How do you align with Designit's core values, particularly creativity and pragmatism? 2. Can you provide an example of a time when you drove a strategic initiative that required cross-functional collaboration and stakeholder engagement? 3. How do you approach mentoring and developing junior talent, and what specific skills or qualities do you look for in a direct report? *ASSUMPTION:* Candidates who demonstrate a strong fit with Designit's values and work style, and can provide concrete examples of their skills and experiences, will be most successful in this role. ⚠️ Potential Challenges 1. Workload management: Balancing multiple projects and priorities while managing a team and collaborating with cross-functional stakeholders 2. Stakeholder engagement: Navigating diverse perspectives and ensuring alignment across creative, analytics, blog, events, community, announcements, and YouTube teams 3. Platform evolution: Keeping up-to-date with the latest trends, features, and best practices across multiple social media platforms 4. Team growth: Managing the expansion of the social media team and ensuring a consistent level of quality and innovation as the team scales *ASSUMPTION:* The successful candidate will have strong project management skills, the ability to work effectively with cross-functional teams, and a keen eye for detail to overcome these challenges. 📈 Similar Roles Comparison 1. Role differences: This role focuses more on strategic leadership, team management, and cross-functional collaboration than related positions, such as Social Media Manager or Social Media Coordinator. 2. Industry context: The B2B technology industry requires a strong understanding of audience insights, platform best practices, and data-driven decision-making. 3. Career path comparison: This role offers a clear path to advancement, with opportunities to lead larger teams and manage multiple social media channels as the company's social media presence grows. *ASSUMPTION:* Candidates with experience in similar roles or industries, and a strong understanding of the unique aspects of this position, will be well-positioned for success. 📝 Sample Projects 1. Developing a comprehensive social media strategy for a new product launch, including organic and paid content, influencer partnerships, and community engagement tactics 2. Managing a team to create and execute a social media campaign for a major industry event, with a focus on driving attendance and generating buzz 3. Conducting a social media audit and providing data-driven recommendations to improve overall performance and engagement *ASSUMPION:* The successful candidate will have experience with relevant projects and be able to provide concrete examples of their strategic thinking, team management, and cross-functional collaboration skills. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the social media team currently, and how does this role address those challenges? 2. How does Designit support the professional development and growth of its employees, particularly in the social media and marketing fields? 3. What are the key priorities for the social media team in the first 90 days, and how can this role contribute to their successful execution? 4. How does Designit measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role? 5. What opportunities are there for collaboration with other teams, such as blog, events, or community management, and how can this role facilitate better integration and alignment? *ASSUMPTION:* The successful candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role 3. Prepare for the interview process by reviewing the job description, researching the company, and practicing common interview questions 4. Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions 5. If selected, complete the background check and onboarding process to join the Designit team ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Designit is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.