📌 Core Information
🔹 Job Title: Lead Social Media (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Berlin-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing the overarching social media strategy for Enpal
- Leading and developing the social media team
- Creating engaging content and managing community interactions
- Collaborating with cross-functional teams to orchestrate campaigns
- Analyzing performance and optimizing strategies based on data insights
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital trends and community management.
📋 Key Responsibilities
✅ Developing and implementing social media strategies that align with Enpal's brand and business objectives
✅ Leading and mentoring the social media team, fostering individual growth and building team competencies
✅ Planning, creating, and executing engaging content across various social media platforms
✅ Managing community interactions, setting standards for dialogue, reaction times, and tonalité
✅ Collaborating with cross-functional teams to orchestrate campaigns and ensure consistent messaging
✅ Tracking and analyzing performance metrics, and using data to optimize strategies and improve results
✅ Staying up-to-date with platform updates, trends, and new technologies, and bringing creative impulses to the organization
ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in social media management, ideally in a tech or consumer brand context
Required Skills:
- Proven track record in developing and executing successful social media strategies
- Strong leadership skills, with experience managing and developing teams
- Excellent communication and storytelling skills, with a keen understanding of digital trends
- Strong analytical skills and data-driven mindset
- Fluency in German (native or near-native level), with good English skills
Preferred Skills:
- Experience working with agencies, creators, and internal stakeholders
- Knowledge of paid, owned, and earned media mechanics
- Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
ASSUMPTION: Candidates with experience in the renewable energy or sustainability sectors may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for similar roles in Berlin)
Benefits:
- Hybrid work model with flexible remote work options
- Modern office in Berlin-Friedrichshain with various amenities (e.g., table tennis, yoga, rooftop terrace)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Services for Renewable Energy
Company Size: 1,001-5,000 employees (mid-sized)
Founded: 2017
Company Description:
- Enpal is a market leader for solar panels in Europe, and the market leader for heat pumps and the largest competitive smart meter operator in Germany.
- The company's core technology is the Energy Trader with artificial intelligence, which connects storage systems, charging stations, and heat pumps to the power exchange.
- Enpal is leading the way in virtual power plant technology and aims to become the largest virtual power plant in Europe.
Company Specialties:
- Renewable energy
- Photovoltaics
- Sales and business development
- Software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on renewable energy and sustainability makes it an attractive employer for candidates interested in making a positive impact on the environment.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential to grow into a more senior role, such as Director of Marketing or Head of Communications, as the company expands
- Opportunities to develop leadership and management skills by mentoring and growing the social media team
- Chance to gain experience in a fast-growing, innovative company in the renewable energy sector
ASSUMPTION: This role offers significant growth potential, as Enpal is a rapidly expanding company in a high-growth industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with various amenities
Office Location(s): Berlin-Friedrichshain
Geographic Context:
- Berlin is a vibrant, multicultural city with a strong tech and startup scene
- The office is located in the Friedrichshain district, known for its nightlife, street art, and diverse food scene
- Berlin offers a high quality of life, with affordable housing, excellent public transportation, and numerous cultural attractions
Work Schedule: Standard full-time work hours, with flexible remote work options
ASSUMPTION: Berlin's dynamic and multicultural environment may appeal to candidates who enjoy living and working in a diverse, urban setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Creativity and innovation in content creation
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Enpal's values
Application Tips:
- Highlight relevant experience and achievements in social media management and team leadership
- Include examples of successful social media campaigns and their impact on key metrics
- Tailor your resume and cover letter to emphasize your fit with Enpal's mission and company culture
- Prepare questions that demonstrate your interest in the role and Enpal's mission
ATS Keywords: Social Media Strategy, Team Leadership, Content Creation, Community Management, Campaign Management, Analytics, Digital Storytelling, Collaboration, KPI Tracking, Paid Media, Content Production, Communication, Creativity, Problem Solving, Adaptability
ASSUMPTION: Enpal's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, as well as their technical expertise in social media management.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Canva, Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant social media management, analytics, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Sustainability and environmental responsibility
- Customer-centricity and excellence
Work Style:
- Agile and dynamic, with a focus on results and impact
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Data-driven and analytical, with a focus on continuous learning and improvement
Self-Assessment Questions:
- Do I share Enpal's commitment to sustainability and making a positive impact on the environment?
- Am I comfortable working in a fast-paced, dynamic environment with a strong focus on results?
- Do I thrive in collaborative, team-based environments, and am I comfortable working with diverse stakeholders?
ASSUMPTION: Enpal values candidates who are passionate about its mission, committed to continuous learning and improvement, and able to thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, and ensuring consistent messaging and quality across all social media channels
- Keeping up with the fast-paced and ever-changing social media landscape, and adapting strategies accordingly
- Balancing the need for creativity and innovation with the need for consistent branding and messaging
- Managing workload and prioritizing tasks in a fast-paced, dynamic environment
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Social Media Director, but with a stronger focus on team leadership and strategic planning
- Enpal's focus on renewable energy and sustainability sets it apart from more traditional consumer or tech brands
- This role offers significant growth potential, as Enpal is a rapidly expanding company in a high-growth industry
ASSUMPTION: Candidates with experience in similar roles at other companies may find the strategic and leadership aspects of this role particularly appealing.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or service, and tracking its impact on key metrics
- Conducting a social media audit and developing a comprehensive strategy to improve performance and engagement across all channels
- Managing a team to create and execute a series of engaging, on-brand content pieces, and optimizing them based on performance data
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical aspects of the role, as well as the importance of team leadership and collaboration.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Enpal support the professional development and growth of its employees, particularly in the social media and marketing teams?
- What is Enpal's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
- How does Enpal measure the success of its social media efforts, and what key performance indicators (KPIs) are most important for this role?
- What is Enpal's long-term vision for its social media presence, and how does this role fit into that vision?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, Enpal's mission, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, and explain how you align with Enpal's mission and values
- Prepare examples of your past social media campaigns and their impact on key metrics
- Prepare questions that demonstrate your interest in the role and Enpal's mission
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
