Lead User Acquisition & Monetization Manager (W/M/NB)

📌 Core Information

🔹 Job Title: Lead User Acquisition & Monetization Manager (W/M/NB)

🔹 Company: Ubisoft

🔹 Location: Saint-Mandé, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days a week in the office)

🚀 Job Overview

Key aspects of this role include:

• Leadership: Manage a team of UA & Monetization Specialists, defining their OKRs and driving growth.
• Strategic Planning: Define and track quarterly Objectives and Key Results (OKRs) to ensure alignment with company goals.
• Cross-Functional Collaboration: Work closely with other teams to ensure aligned strategies and smooth execution.
• Process Optimization: Streamline workflows for campaign launches, creative testing, and performance tracking.
• Innovation: Drive innovative solutions in UA and monetization practices to adapt to market changes.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in a fast-paced, evolving market.

📋 Key Responsibilities

✅ Lead and manage a team of UA & Monetization Specialists through a human-centered management approach focused on care and growth.

✅ Support soft launch initiatives and contribute to the studio's growth and revenue optimization.

✅ Collaborate with other teams to ensure aligned strategies and smooth execution.

✅ Optimize processes and workflows, particularly around creatives and soft launches.

✅ Refine strategies and soft launch processes to adapt to the evolving mobile market.

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic vision, and analytical skills to drive results and optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience in User Acquisition and Ad monetization, with at least 5 years in team management.

Required Skills:

• Proven leadership and management skills, with a focus on fostering collaboration and team development.
• Strong analytical mindset, comfortable working with data to drive decisions and optimize performance.
• Excellent communication and interpersonal skills, with the ability to build strong connections across teams.
• Fluency in English, both written and spoken.

Preferred Skills:

• Experience in the mobile gaming industry.
• Fluency in French, both written and spoken.

ASSUMPTION: Candidates should have a strong background in user acquisition and ad monetization, with a proven track record of driving results and managing teams.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a senior role in the mobile gaming industry in France)

Benefits:

• Profit Sharing, yearly company saving plan.
• 25 paid time off + 12 additional paid days off.
• 50% of your transportation pass is paid by the company, lunch vouchers (€9/day), healthcare for you and your family.
• Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.

Working Hours: Full-time, with flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in the office.

ASSUMPTION: The salary range is estimated based on industry standards for a senior role in the mobile gaming industry in France. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ubisoft is a leading video game publisher, with a focus on creating immersive and memorable gaming experiences.

Company Size: Ubisoft has over 19,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Ubisoft was founded in 1986, with a rich history of creating iconic gaming franchises.

Company Description:

• Ubisoft's mission is to enrich players' lives with original and memorable gaming experiences.
• The company values creativity, innovation, and collaboration, fostering an environment where both players and teams can thrive and express themselves.
• Ubisoft is an equal opportunity employer, committed to promoting a diverse and inclusive work environment.

Company Specialties:

• Video Games
• Video Game Development
• Video Game Production
• Video Game Marketing
• Video Game Design
• Level Design
• Programming
• Online Programming
• Transmedia
• Art
• Audio
• IT
• Marketing
• Community Management
• Production
• and Creativity

Company Website: Ubisoft.com

ASSUMPTION: Ubisoft's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Marketing and manages a team of UA & Monetization Specialists.

Work Arrangement: This role is a hybrid position, with 3 days a week required in the office.

Growth Opportunities:

• Leadership development through managing a team and driving growth.
• Exposure to various aspects of the mobile gaming industry, from user acquisition to monetization strategies.
• Potential to make a significant impact on the studio's performance and growth.

ASSUMPTION: This role offers a unique opportunity to step into a leadership position and make a real impact on the studio's performance, whether you're a senior UA and monetization expert ready to lead or an experienced team lead seeking your next challenge.

🌍 Location & Work Environment

Office Type: Ubisoft's Saint-Mandé office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 2, Avenue Pasteur, Saint-Mandé, Île-de-France, 94160, FR

Geographic Context:

• Saint-Mandé is a suburb of Paris, located in the eastern part of the Île-de-France region.
• The office is conveniently located near public transportation, with the Saint-Mandé metro station nearby.
• The area offers a mix of urban and suburban living, with plenty of green spaces and cultural attractions.

Work Schedule: Full-time, with flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in the office.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, promoting a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screen with the HR team.
• On-site interview with the hiring manager and team members.
• Final interview with the Head of Marketing.

Key Assessment Areas:

• Leadership and management skills.
• Strategic vision and adaptability.
• Analytical mindset and data-driven decision-making.
• Communication and interpersonal skills.
• Cultural fit and alignment with Ubisoft's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in user acquisition and monetization strategies.
• Research Ubisoft's company culture and values to demonstrate your fit for the role.
• Follow up with the HR team after your interview to express your interest in the position.

ATS Keywords: User Acquisition, Monetization, Team Management, Strategic Planning, Cross-Functional Collaboration, Process Optimization, Innovation, Mobile Gaming Industry, Leadership, Analytical Skills, Communication Skills

ASSUMPTION: Ubisoft's hiring process is designed to assess your skills and cultural fit for the role, with a focus on leadership, strategic vision, and adaptability.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• App Annie
• Adjust
• Asana

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Ubisoft provides training and support to help employees develop the skills they need to succeed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Collaboration
• Respect
• Excellence
• Fun

Work Style:

• Ubisoft fosters a collaborative and inclusive work environment, where employees are encouraged to share ideas and contribute to the company's success.
• The company values a healthy work-life balance, with flexible working arrangements available.
• Ubisoft promotes a growth mindset, encouraging employees to learn and develop their skills continuously.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment, and enjoy working on multiple projects simultaneously?
• Are you comfortable managing a team and driving growth through strategic planning and execution?
• Do you have a strong analytical mindset, and enjoy working with data to drive decisions and optimize performance?
• Are you passionate about the mobile gaming industry, and excited about the opportunity to make a real impact on a renowned studio's performance?

ASSUMPTION: Ubisoft's company culture values creativity, innovation, and collaboration, fostering an environment where employees can thrive and express themselves.

⚠️ Potential Challenges

• The fast-paced nature of the mobile gaming industry can be challenging, requiring adaptability and quick decision-making.
• Managing a team and driving growth can be demanding, requiring strong leadership and strategic vision.
• The hybrid work arrangement may present challenges in maintaining work-life balance and fostering team cohesion.
• Working in a large, global company can present unique challenges in navigating internal politics and building relationships across teams.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic vision, and a commitment to fostering a positive and inclusive work environment.

📈 Similar Roles Comparison

• This role differs from other senior UA and monetization positions in its focus on leadership and team management, as well as its unique context within a renowned mobile gaming studio.
• Industry-specific context: The mobile gaming industry is highly competitive and fast-paced, requiring constant adaptation and innovation.
• Career path comparison: This role offers a unique opportunity to step into a leadership position and make a real impact on the studio's performance, with potential for growth and development in the future.

ASSUMPTION: This role offers a unique blend of leadership, strategic vision, and adaptability, with a focus on driving growth and optimizing performance within a dynamic and competitive industry.

📝 Sample Projects

• Developing and executing a successful user acquisition campaign for a new mobile game launch.
• Optimizing monetization strategies to maximize revenue and maintain user engagement.
• Managing a team to support soft launch initiatives and drive growth for a portfolio of mobile apps.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Lead User Acquisition & Monetization Manager, requiring strong leadership, strategic vision, and adaptability.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for the studio, and how can I contribute to its success?
• What are the biggest challenges facing the team currently, and how can I help address them?
• How does Ubisoft support the growth and development of its employees, particularly in leadership roles?
• What is the company's approach to work-life balance, and how is it implemented in this role?

ASSUMPTION: These key questions help assess the role's expectations, priorities, and opportunities for growth and development, as well as the company's commitment to employee support and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past achievements in user acquisition and monetization strategies.
• Research Ubisoft's company culture and values to demonstrate your fit for the role.
• Follow up with the HR team after your interview to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.