- Job Title: Lead User Acquisition & Monetization Manager (W/M/NB)
- Company: Ubisoft
- Location: Saint-Mandé, Île-de-France, France
- Job Type: Full-time, Hybrid (3 days in office)
- Category: Gaming, Mobile Apps
- Date Posted: April 17, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Managing a large portfolio of mobile apps and driving their success
- Leading a team of 5 UA & Monetization Specialists, defining their OKRs, and optimizing processes
- Collaborating with cross-functional teams to ensure aligned strategies and smooth execution
- Adapting to market changes and driving innovative solutions in UA and monetization practices
*ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in the fast-paced mobile gaming industry.*
📋 Key Responsibilities
- Portfolio Management: Oversee a diverse portfolio of mobile apps, supporting soft launch initiatives, and contributing to the studio's growth and revenue optimization.
- Team Leadership: Support, mentor, and guide a team of UA & Monetization Specialists through a human-centered management approach focused on care and growth.
- OKR Setting: Collaborate with your team to define and track quarterly Objectives and Key Results (OKRs) to ensure alignment with company goals.
- Cross-Functional Collaboration: Build strong connections with other teams to ensure aligned strategies and smooth execution.
- Process Optimization & Innovation: Streamline workflows for campaign launches, creative testing, and performance tracking while refining strategies and soft launch processes to adapt to the evolving mobile market.
*ASSUMPTION: This role involves a mix of strategic planning, hands-on management, and cross-functional collaboration to drive success for the studio's mobile apps.*
🎯 Required Qualifications
- Education: Bachelor's degree in Business, Marketing, or a related field. A Master's degree would be an asset.
- Experience: A highly senior background in User Acquisition and Ad monetization, with at least 5 years of experience in team management.
- Required Skills:
- Proven expertise in User Acquisition and Ad monetization strategies
- Strong leadership and management skills, with a focus on team development
- Analytical mindset, comfortable working with data to drive decisions and optimize performance
- Excellent communication and collaboration skills, with experience working in cross-functional teams
- Fluency in English; proficiency in French would be an asset
- Preferred Skills:
- Experience working in the mobile gaming industry
- Familiarity with mobile app analytics tools (e.g., App Annie, AppFollow, etc.)
- Knowledge of SQL or other data querying languages
*ASSUMPTION: Candidates should have a strong background in User Acquisition and Ad monetization, with proven leadership and management skills, to excel in this role.*
💰 Compensation & Benefits
- Salary Range: €70,000 - €90,000 per year, depending on experience and qualifications. *ASSUMPTION: This estimate is based on industry standards for similar roles in the mobile gaming industry in France.*
- Benefits:
- Profit Sharing and yearly company saving plan
- 25 paid time off days + 12 additional paid days off
- 50% of transportation pass paid by the company
- Lunch vouchers (€9/day)
- Healthcare for you and your family
- Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks
- Working Hours: Full-time, with flexible working arrangements to be discussed with the manager of the role, in accordance with Ubisoft's Work From Home policy.
📌 Applicant Insights
🔍 Company Context
- Industry: Ubisoft is a leading developer and publisher of video games, with a focus on creating immersive gaming experiences across various platforms.
- Company Size: Ubisoft has over 19,000 team members working across more than 30 countries worldwide. As a large company, Ubisoft offers numerous opportunities for career growth and development.
- Founded: Ubisoft was founded in 1986 and has since grown into one of the world's largest and most successful video game companies.
- Company Description: Ubisoft's mission is to enrich players' lives with original and memorable gaming experiences. The company's commitment and talent have brought to life many acclaimed franchises, such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, and Rainbow Six.
- Company Specialties: Ubisoft specializes in video game development, production, marketing, and publishing. The company also focuses on transmedia, art, audio, IT, and community management.
📊 Role Analysis
- Career Level: This role is a senior leadership position, requiring a high level of expertise and experience in User Acquisition and Ad monetization.
- Reporting Structure: The Lead User Acquisition & Monetization Manager reports directly to the Head of Marketing and oversees a team of 5 UA & Monetization Specialists.
- Work Arrangement: This role is a hybrid position, with 3 days required in the Saint-Mandé office and the remaining 2 days working remotely.
- Growth Opportunities:
- Lead a talented team and elevate your management skills while deepening your expertise in UA and monetization strategies.
- Contribute to the studio's success and expand your impact within Ubisoft's global organization.
*ASSUMPTION: This role offers significant growth opportunities for experienced UA and monetization professionals looking to step into a leadership role or experienced team leads seeking their next challenge.*
🌍 Location & Work Environment
- Office Type: Ubisoft's Saint-Mandé office is a modern, collaborative workspace designed to foster creativity and innovation.
- Office Location: 2, Avenue Pasteur, Saint-Mandé, Île-de-France, 94160, France
- Geographic Context: Saint-Mandé is a suburb of Paris, located in the eastern part of the Île-de-France region. The area is well-connected by public transportation, with the Saint-Mandé metro station (Line 1) located nearby.
- Work Schedule: Full-time, with flexible working arrangements to be discussed with the manager of the role, in accordance with Ubisoft's Work From Home policy.
*ASSUMPTION: The Saint-Mandé office offers a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.*
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screening with the HR team
3. Technical assessment and case study
4. On-site or video interview with the hiring manager and team members
5. Final interview with the Head of Marketing
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management abilities
- Analytical mindset and data-driven decision-making
- Cultural fit and alignment with Ubisoft's values
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment and case study by brushing up on your knowledge of mobile app analytics and User Acquisition strategies
- Research Ubisoft's company culture and values to demonstrate your fit for the organization
*ASSUMPTION: Ubisoft's recruitment process is designed to assess candidates' strategic thinking, leadership, and cultural fit for the role and the organization.*
🛠️ Tools & Technologies
- Mobile app analytics tools (e.g., App Annie, AppFollow, etc.)
- Data querying languages (e.g., SQL)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, etc.)
*ASSUMPTION: Candidates should be comfortable working with mobile app analytics tools and data querying languages to excel in this role.*
👔 Cultural Fit Considerations
- Company Values: Ubisoft's core values include creativity, innovation, collaboration, and respect. The company fosters a culture that values diversity, inclusion, and work-life balance.
- Work Style: Ubisoft encourages a flexible and adaptable work style, with a focus on results and continuous learning. The company offers flexible working arrangements to support employees' personal and professional growth.
- Self-Assessment Questions:
- How do you align with Ubisoft's core values, and how have you demonstrated these values in your previous roles?
- How do you approach managing and developing a team in a fast-paced, evolving market?
- How do you adapt your work style to balance the needs of the team and the organization with your personal priorities?
*ASSUMPTION: Candidates should be able to demonstrate their alignment with Ubisoft's core values and their ability to adapt their work style to balance the needs of the team and the organization with their personal priorities.*
⚠️ Potential Challenges
- Managing a large portfolio of mobile apps and supporting soft launch initiatives can be challenging and time-consuming.
- Adapting to market changes and driving innovative solutions in UA and monetization practices requires a high level of strategic thinking and continuous learning.
- Collaborating with cross-functional teams and ensuring aligned strategies may present communication and coordination challenges.
- Balancing the needs of the team, the studio, and the organization may require strong leadership and prioritization skills.
*ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.*
📈 Similar Roles Comparison
- Lead User Acquisition Manager (Mobile Gaming): This role is similar to a Lead User Acquisition Manager position in the mobile gaming industry, with a focus on driving user acquisition strategies and managing a team of UA specialists. However, the Lead User Acquisition & Monetization Manager role at Ubisoft also includes responsibilities for monetization strategies and portfolio management.
- Senior Marketing Manager (Mobile Apps): This role is similar to a Senior Marketing Manager position in the mobile apps industry, with a focus on driving marketing strategies and managing a team of marketing specialists. However, the Lead User Acquisition & Monetization Manager role at Ubisoft has a more specific focus on User Acquisition and monetization strategies, as well as portfolio management.
- Mobile Gaming Studio Manager: This role is similar to a Mobile Gaming Studio Manager position, with a focus on driving the success of a mobile gaming studio. However, the Lead User Acquisition & Monetization Manager role at Ubisoft has a more specific focus on User Acquisition and monetization strategies, as well as portfolio management and team leadership.
*ASSUMPTION: Candidates should consider the specific focus and responsibilities of this role compared to similar positions in the mobile gaming industry.*
📝 Sample Projects
- Portfolio Optimization: Analyze the performance of a portfolio of mobile apps and develop strategies to optimize User Acquisition and monetization for each app, based on its unique characteristics and market position.
- Soft Launch Strategy Development: Collaborate with cross-functional teams to develop and execute a soft launch strategy for a new mobile app, including market research, creative testing, and performance tracking.
- Team OKR Setting: Work with your team to define and track quarterly Objectives and Key Results (OKRs) to ensure alignment with company goals and support the team's growth and development.
*ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Lead User Acquisition & Monetization Manager role at Ubisoft.*
❓ Key Questions to Ask During Interview
- Role Responsibilities: Can you describe the key priorities and challenges for this role in the first 3-6 months?
- Team Structure: How does this role fit into the overall organization, and who are the key stakeholders I will be working with?
- Company Culture: How would you describe Ubisoft's company culture, and how does this role contribute to the studio's success?
- Growth Opportunities: What opportunities are there for professional development and career growth within this role and the organization?
- Work Environment: How does Ubisoft support work-life balance, and what resources are available to help employees manage their time and priorities?
*ASSUMPTION: These key questions help candidates better understand the role, the team, and the organization, enabling them to make informed decisions about their application and potential fit for the position.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/Ubisoft2/744000054492366-lead-user-acquisition-monetization-manager-w-m-nb-)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on User Acquisition, Ad monetization, and team leadership
- Prepare for the technical assessment and case study by brushing up on your knowledge of mobile app analytics and User Acquisition strategies
- Research Ubisoft's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
