📌 Core Information
🔹 Job Title: Lead Web Marketing Manager
🔹 Company: Oyster
🔹 Location: Remote (UTC-5 to UTC+3)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Fully remote
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing web growth initiatives
- Managing Webflow operations and site governance
- Collaborating cross-functionally with various teams
- Driving influenced pipeline through the website
- Optimizing web experience for users and business performance
ASSUMPTION: This role requires a blend of technical web skills, growth marketing mindset, and operational excellence. The ideal candidate will have deep experience managing Webflow or similar CMS platforms and driving influenced pipeline through the website.
📋 Key Responsibilities
✅ Own day-to-day operations and performance of the Oyster website, managing roadmap priorities, site governance, and experience optimization across regions.
✅ Drive the development and execution of Oyster’s web growth strategy, including SEO, CRO, personalization, and user experience improvements.
✅ Partner closely with demand generation, content, and GTM ops to ensure site experiences drive qualified pipeline and align with funnel metrics.
✅ Lead localization and global web strategy efforts as we expand regional performance and scale international SEO.
✅ Establish and monitor KPIs across traffic, engagement, conversion, and influenced pipeline; translate insights into actionable experiments and updates.
ASSUMPTION: This role requires a strong understanding of web analytics, SEO, CRO, and project management to effectively manage the website's performance and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in web marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or HRTech environments
Required Skills:
- Expertise in managing Webflow or similar CMS platforms
- Proven experience driving pipeline through the website
- Strong SEO and CRO skills
- Familiarity with analytics platforms (GA4, Looker, HubSpot)
- Excellent project management skills
- Fluency in English
Preferred Skills:
- Experience working in a global, distributed team environment
- Familiarity with multi-regional site structure and localization workflows
- Hands-on experience managing website roadmaps, vendor/agency relationships, and internal QA processes
ASSUMPTION: The ideal candidate will have a strong blend of technical web skills, growth marketing mindset, and operational excellence. They will also possess excellent communication skills and the ability to work effectively in a remote, global team environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on experience and location)
Benefits:
- Paid Time Off (40 days per year)
- Mental Health Support (access to Plumm)
- Wellbeing Allowance (monthly stipend)
- Flexible Parental Leave (minimum of 3 months paid)
- WFH Stipend (for laptop and home office equipment)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role with a focus on web growth and management. Benefits are subject to change and may vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. Oyster is a global employment platform that helps companies hire, pay, and care for talent anywhere in the world.
Company Size: Medium-sized (501-1,000 employees). Oyster is a rapidly growing company with a fully distributed, vibrant team of 600+ employees across 60+ countries.
Founded: 2020. Oyster was launched with a mission to create a more equal world by making it possible for companies everywhere to hire people anywhere.
Company Description:
- Oyster is a global employment platform that enables companies to hire, pay, and care for talent anywhere in the world.
- The company provides a fully-distributed, vibrant team culture with a strong focus on employee engagement and well-being.
- Oyster has achieved one of the highest employee engagement scores in its class and has been featured in Forbes as one of the top 30 companies for remote jobs in 2024.
Company Specialties:
- Global employment services
- Remote work enablement
- Employee engagement and well-being
- Compliance and risk management
Company Website: www.oysterhr.com
ASSUMPTION: Oyster is a rapidly growing, mission-driven company with a strong focus on employee engagement, well-being, and global expansion. The company's success is driven by its innovative platform and commitment to creating a more equal world through global employment opportunities.
📊 Role Analysis
Career Level: Mid-Senior level. This role is suitable for experienced marketing professionals with a strong background in web marketing, growth marketing, or digital marketing.
Reporting Structure: The Lead Web Marketing Manager will report directly to the Director of Marketing and collaborate cross-functionally with various teams, including brand/content, product marketing, partnerships, design, and legal.
Work Arrangement: Fully remote. This role requires the candidate to be based within the UTC-5 to UTC+3 time zone to ensure effective collaboration with the global team.
Growth Opportunities:
- Potential advancement to a Director-level role as the company continues to grow and expand its global presence.
- Opportunities to lead and mentor junior team members as the marketing team grows.
- Potential to take on additional responsibilities and contribute to the company's overall strategy and growth.
ASSUMPTION: This role offers significant growth potential as Oyster continues to expand its global presence and enhance its platform. The ideal candidate will be eager to take on new challenges and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Fully remote. Oyster is a borderless, HQ-less company with a fully distributed team of 600+ employees across 60+ countries.
Office Location(s): N/A (fully remote)
Geographic Context:
- Oyster's global team is spread across various time zones, requiring effective communication and collaboration skills.
- The company's headquarters are in San Francisco, with additional offices in New York, London, and Nicosia.
- Oyster's remote work policy allows employees to work from anywhere in the world, as long as their work gets done on time and they are authorized to work where they live.
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and work arrangements.
ASSUMPTION: Oyster's fully remote work environment requires excellent communication, time management, and self-motivation skills. The ideal candidate will be comfortable working independently and collaborating effectively with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Director of Marketing and other stakeholders
- Background check and offer
Key Assessment Areas:
- Technical skills in web marketing, SEO, CRO, and analytics
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and communication skills
- Cultural fit with Oyster's values and mission
- Adaptability and resilience in a remote, global work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to web marketing, SEO, CRO, and analytics in your interview.
- Demonstrate your understanding of Oyster's mission and values, and how you align with the company's culture.
- Showcase your ability to work effectively in a remote, global team environment.
ATS Keywords: Web Marketing, Growth Marketing, Digital Marketing, Webflow, SEO, CRO, A/B Testing, Analytics, Project Management, Localization, Communication, User Experience, Website Management, Vendor Management, Team Collaboration
ASSUMPTION: Oyster's hiring process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the company's mission and values. The ideal candidate will possess a strong blend of technical web skills, growth marketing mindset, and operational excellence, as well as excellent communication and collaboration skills.
🛠️ Tools & Technologies
- Webflow
- SEO tools (e.g., Google Search Console, Ahrefs, SEMRush, Screaming Frog)
- CRO and A/B testing platforms (e.g., Optimize, VWO, Unbounce)
- Analytics platforms (e.g., GA4, Looker, HubSpot)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Elevate talent. We believe in creating opportunities for everyone, regardless of their background or location.
- Build trust. We foster an environment of transparency, accountability, and mutual respect.
- Thrive together. We support our team members' personal and professional growth and celebrate our collective successes.
Work Style:
- Asynchronous communication and collaboration
- Flexible and results-driven work arrangements
- Strong focus on employee engagement, well-being, and work-life balance
- Global and inclusive team culture
Self-Assessment Questions:
- How do you align with Oyster's mission to create a more equal world through global employment opportunities?
- How do you approach working effectively in a remote, global team environment?
- How do you balance your personal and professional growth with the company's goals and objectives?
ASSUMPTION: Oyster's cultural fit considerations focus on the candidate's alignment with the company's mission, values, and work style. The ideal candidate will possess a strong sense of purpose, a growth mindset, and a commitment to the company's mission and values.
⚠️ Potential Challenges
- Managing a global team with varying time zones and work arrangements
- Balancing strategic thinking with day-to-day operations and performance management
- Keeping up with the latest trends and best practices in web marketing, SEO, and CRO
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a rapidly growing and evolving company and industry
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and possess strong problem-solving, adaptability, and resilience skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Web Marketing Manager or Growth Marketing Manager position in a B2B SaaS or HRTech company.
- However, this role is unique in its focus on global web strategy, localization, and international SEO, as well as its fully remote work arrangement.
- Career progression in this role may lead to a Director-level position as the company continues to grow and expand its global presence.
ASSUMPTION: This role offers significant growth potential and unique challenges compared to similar roles in the industry. The ideal candidate will be eager to take on new challenges and contribute to the company's overall success.
📝 Sample Projects
- Developing and executing a global web growth strategy, including SEO, CRO, personalization, and user experience improvements
- Managing the localization and global expansion of the Oyster website, including multi-regional site structure and hreflang implementation
- Collaborating with cross-functional teams to optimize the website for various campaigns and product launches
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to hit the ground running in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- How does the company foster a culture of inclusion and diversity in its global team?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and the company, as well as their ability to think critically and strategically.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Oyster's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Oyster's mission, values, and company culture
- Be ready to discuss your approach to web marketing, SEO, CRO, and analytics, as well as your cultural fit with the company
- Follow up with the hiring manager within 48 hours after your interview to express your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
