📌 Core Information
🔹 Job Title: Leader Marketing France (H/F/NB) - CDI
🔹 Company: Kiabi
🔹 Location: Lezennes, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing omnichannel marketing strategies for KIABI France
- Managing a team of marketing experts across 4 departments: Brands & Media, E-Commerce, Merchandising, and Clients
- Ensuring brand image consistency across all communication channels and local actions
- Monitoring and optimizing marketing budget to drive brand reputation, customer satisfaction, and revenue growth
- Collaborating with the global marketing community and contributing to the overall strategy of KIABI
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both online and offline marketing channels.
📋 Key Responsibilities
✅ Developing and implementing the omnichannel marketing strategy for KIABI France
✅ Managing a team of 20 marketing experts across 4 departments
✅ Ensuring brand image consistency and coherence across all communication channels and local actions
✅ Monitoring and optimizing marketing budget to drive brand reputation, customer satisfaction, and revenue growth
✅ Collaborating with the global marketing community and contributing to the overall strategy of KIABI
✅ Testing new initiatives, analyzing performance, and drawing conclusions to continuously improve marketing actions
ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years of experience in operational marketing, ideally in retail
Required Skills:
- Proven leadership and team management skills
- Strong analytical and problem-solving abilities
- Excellent communication and interpersonal skills
- Fluency in French and English
- Proven experience in omnichannel marketing strategies
- Ability to work in a fast-paced, dynamic environment
Preferred Skills:
- Experience in the fashion retail industry
- Familiarity with social media platforms and digital marketing tools
- Ability to speak additional languages
ASSUMPTION: Candidates with experience in managing cross-functional teams and driving marketing strategies in a retail environment will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for a mid-senior level marketing role in France)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Kiabi products
- Access to training and development opportunities
Working Hours: Full-time (39 hours/week), Monday to Friday
ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: Large (5,001-10,000 employees)
Founded: 1978
Company Description:
- Kiabi is a French fashion retailer offering affordable clothing for the whole family
- Founded in 1978, Kiabi has since expanded to over 505 stores worldwide
- With a turnover of €2 billion in 2019 and 2.4% growth, Kiabi is the French market leader in ready-to-wear
Company Specialties:
- Fashion retail
- E-commerce
- Textile distribution
Company Website: kiabi.com
ASSUMPTION: Kiabi's large size and market leadership offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (Managerial)
Reporting Structure: Reports directly to the Global Marketing Director
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to progress to a global marketing role within the company
- Chance to work on international projects and collaborate with diverse teams
- Opportunity to develop leadership and management skills
ASSUMPTION: This role offers strong potential for career advancement within the company's global marketing team.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Lezennes, France
Geographic Context:
- Lezennes is a commune in the Nord department in northern France
- The region has a temperate oceanic climate with mild winters and warm summers
- Lezennes is located near the city of Lille, which offers a wide range of cultural, entertainment, and dining options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The location of the office in Lezennes offers a balance between a quiet, suburban work environment and easy access to urban amenities in nearby Lille.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and communication skills
- Familiarity with omnichannel marketing strategies and digital marketing tools
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Kiabi's brand and marketing strategies
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Kiabi's competitors and market trends to show your industry knowledge
ATS Keywords: Marketing strategy, omnichannel, brand management, team leadership, retail marketing, digital marketing, budget optimization, market research
ASSUMPTION: Kiabi's hiring process is designed to assess candidates' strategic thinking, leadership, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (Facebook, Instagram, TikTok, etc.)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- CRM software (e.g., Salesforce, Zoho CRM)
ASSUMPTION: Familiarity with these tools and technologies is expected for this role, as they are commonly used in the marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Universality
- Joie de vivre
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Dynamic and fast-paced
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data to drive marketing strategies?
- Do you enjoy managing and developing a team of marketing experts?
ASSUMPTION: Kiabi's culture values simplicity, universality, and joie de vivre, with a strong emphasis on collaboration, data-driven decision making, and a dynamic work environment.
⚠️ Potential Challenges
- Managing a large team with diverse skills and expertise
- Balancing global marketing strategies with local market needs
- Optimizing marketing budget to drive brand reputation and revenue growth
- Keeping up with industry trends and competitors in a fast-paced retail environment
ASSUMPTION: These challenges are inherent to the role and require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on omnichannel strategy and brand management
- In the fashion retail industry, this role offers a unique opportunity to drive marketing strategies for a leading brand
- Career progression in this role could lead to global marketing positions within the company
ASSUMPTION: This role offers a unique blend of strategic, leadership, and operational responsibilities within the fashion retail industry.
📝 Sample Projects
- Developing and implementing a seasonal marketing campaign to drive foot traffic and online sales
- Conducting market research to identify trends and opportunities in the French fashion market
- Collaborating with the global marketing community to launch a new product line or collection
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Kiabi's overall marketing strategy?
- What are the biggest challenges facing the marketing team in the next 12 months?
- How does Kiabi support the professional development of its marketing team members?
- What are the key priorities for the first 90 days in this role?
- How does Kiabi measure the success of its marketing campaigns and strategies?
ASSUMPTION: These questions will help you understand the role's strategic importance, challenges, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and achievements
- Write a cover letter explaining your interest in Kiabi and your qualifications for the role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the HR department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
