Leader Marketing Seconde Main (H/F/NB) - CDI

📌 Core Information

🔹 Job Title: Leader Marketing Seconde Main (H/F/NB) - CDI

🔹 Company: Kiabi

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Temps complet

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 8 à 12 ans

🔹 Remote Status: Non-remote (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Piloting an omnicanal marketing strategy for Beebs by Kiabi
• Managing and coordinating marketing teams
• Driving international expansion
• Structuring and growing the marketing team

ASSUMPTION: This role requires a high level of strategic thinking and leadership to align teams and drive growth across multiple channels and regions.

📋 Key Responsibilities

✅ Piloter une stratégie marketing omnicanale

• Construire une vision 360° cohérente entre retail et digital, app et magasin.
• Activer les bons leviers à chaque étape du parcours : acquisition, conversion, fidélisation.
• Faire parler la data pour orienter les décisions et mesurer la performance de bout en bout.

✅ Aligner les équipes et les expertises

• Manager directement et coordonner les expertises Acquisition, CRM, Relation client, Brand.
• Collaborer transversalement avec les expert.es tech/product & retail.
• Travailler étroitement avec la Brand Content Factory de Kiabi, sans jamais diluer l’ADN Beebs by Kiabi.

✅ Piloter l’internationalisation

• Définir une stratégie marketing scalable et cohérente, adaptée aux réalités locales.
• Prioriser les marchés, poser les bases outils et organisationnelles pour un déploiement structuré.
• Porter la marque à l’international sans compromis sur la qualité d’expérience.

✅ Structurer et faire grandir l’équipe marketing

• Donner une direction claire, du sens, et les moyens d’agir.
• Installer une culture d’excellence, de test & learn et de collaboration.
• Être un manager exigeant et bienveillant, qui fait progresser et fait grandir.

ASSUMPTION: This role involves a high degree of strategic planning, team management, and cross-functional collaboration to drive marketing success across multiple channels and regions.

🎯 Required Qualifications

Education: Not specified

Experience: 8 à 12 ans d’expérience en marketing, dont au moins une dans une startup ou scale-up à forte croissance, et une autre dans un grand groupe structuré.

Required Skills:

• Expertise en marketing omnicanal
• Capacité à piloter une stratégie marketing à grande échelle
• Expertise en management d’équipe
• Capacité à travailler avec des données et à mesurer la performance
• Expertise en marketing international

Preferred Skills:

• Expérience dans le secteur de la mode ou de la distribution
• Maîtrise de l’anglais

ASSUMPTION: Candidates should have a strong background in marketing, with experience in both startup and corporate environments, and a proven track record in driving omnichannel marketing strategies.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard for a marketing leader role with 8-12 years of experience in France is approximately €80,000 - €120,000 per year.

Benefits:

• Telework Policy
• Team Events
• Interest and Participation Plan

Working Hours: Not specified. Standard full-time work hours apply.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in France. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: 5,001-10,000 employees. Large company size indicates established processes and a structured environment, offering opportunities for growth and career development.

Founded: 1978. Kiabi has a long history in the retail industry, providing stability and experience.

Company Description:

• Founded in 1978, Kiabi is a French retail company specializing in affordable fashion for the whole family.
• With over 505 shops worldwide, Kiabi generated a turnover of 2 billion euros in 2019 and achieved a growth rate of 2.4%.
• Kiabi is known for its simplicity, universality, and joie de vivre, offering a wide range of products created by an in-house team of 56 fashion designers.

Company Specialties:

• Mode
• Distribution
• E-commerce
• Textile
• Marque employeur
• Innovation
• RSE

Company Website: https://www.kiabi.com/

ASSUMPTION: Kiabi is a well-established retail company with a strong brand presence and a history of growth and innovation in the fashion industry.

📊 Role Analysis

Career Level: Senior/Managerial. This role involves strategic decision-making, team management, and cross-functional collaboration, indicating a senior-level position.

Reporting Structure: The Leader Marketing Seconde Main reports directly to the co-lead of Beebs by Kiabi and the Leader Seconde Main.

Work Arrangement: Hybrid. The role requires a mix of on-site and remote work, with a focus on collaboration and team building.

Growth Opportunities:

• Potential to grow and develop the marketing team
• Opportunities to expand the marketing strategy across new channels and regions
• Possibility to take on additional responsibilities as the company grows

ASSUMPTION: This role offers significant growth potential, both in terms of team development and personal career advancement, as Beebs by Kiabi continues to expand and grow.

🌍 Location & Work Environment

Office Type: Urban office in central Paris. The office location provides easy access to public transportation and nearby amenities.

Office Location(s): 100 Rue du Calvaire, Hem, 59510, FR

Geographic Context:

• Paris is the capital and most populous city of France, with a diverse cultural scene and a thriving fashion industry.
• The office is located in the northern suburbs of Paris, offering a mix of urban and suburban living options.
• The region is well-connected by public transportation, making it easily accessible from various parts of the city.

Work Schedule: Standard full-time work hours, with flexibility for hybrid work arrangements.

ASSUMPTION: The office location provides a convenient and accessible work environment, with ample opportunities for cultural and social engagement in the surrounding area.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening with the HR department
• First interview with the current Leader Marketing, Marion, to discuss the role, company, and candidate's motivations
• Case study assignment to be completed at home
• Second interview with Marion to present the case study and discuss the candidate's approach and solutions
• Final interview with Morgan, co-founder of Beebs by Kiabi, to discuss the role and company culture
• Informal meeting with members of the marketing team to answer any remaining questions

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cultural fit and alignment with Kiabi's values and mission
• Marketing expertise and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your leadership, strategic planning, and team management abilities
• Research Kiabi and Beebs by Kiabi to demonstrate your understanding of the company and its mission

ATS Keywords: Marketing Strategy, Omnichannel Marketing, Team Leadership, Data Analysis, Customer-Centric Approach, Brand Management, Retail Experience, Digital Marketing, Performance Measurement, International Marketing, Collaboration, Product Culture, Agility, Growth Strategy, Team Building, Communication

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership, and cultural fit, with a focus on marketing expertise and industry knowledge.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be expected to evolve as the company grows and expands.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Universality
• Joie de vivre

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and agile

Self-Assessment Questions:

• How do you embody the values of simplicity, universality, and joie de vivre in your work?
• How do you approach collaboration and teamwork in a hybrid work environment?
• How do you balance data-driven decision-making with a focus on customer experience and brand identity?

ASSUMPTION: Kiabi values a strong cultural fit, with an emphasis on simplicity, universality, and joie de vivre, as well as a collaborative and data-driven work style.

⚠️ Potential Challenges

• Managing a team through a period of rapid growth and change
• Balancing the needs and priorities of multiple stakeholders (e.g., retail, digital, international teams)
• Adapting to a hybrid work environment and managing a remote team
• Navigating the complexities of an international expansion

ASSUMPTION: This role presents unique challenges related to growth, change management, and international expansion, requiring a strong and adaptable leader to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on omnichannel strategy and international expansion
• Compared to other marketing roles in the retail industry, this position offers a unique blend of strategic planning, team management, and cross-functional collaboration
• Career progression in this role may lead to senior leadership positions within Kiabi or Beebs by Kiabi, or to other marketing roles within the retail or e-commerce sectors

ASSUMPTION: This role offers a unique blend of strategic, managerial, and cross-functional responsibilities, with significant growth potential and career advancement opportunities.

📝 Sample Projects

• Developing and executing an omnichannel marketing strategy for a new product launch
• Conducting market research and analysis to inform international expansion strategies
• Managing a team to create and execute targeted marketing campaigns across multiple channels and regions

ASSUMPTION: These sample projects illustrate the strategic, analytical, and managerial aspects of the role, highlighting the need for a well-rounded and experienced marketing leader.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its marketing team?
• What are the key priorities for the marketing team in the first 90 days?
• How does the company approach international expansion, and what are the key challenges and opportunities in the markets we're targeting?
• What is the company's approach to data-driven decision-making, and how do we ensure that our marketing strategies are informed by customer insights and market trends?
• How does the company support work-life balance, particularly in a hybrid work environment?

ASSUMPTION: These interview questions are designed to assess the company's commitment to growth, development, and work-life balance, as well as its approach to international expansion and data-driven decision-making.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.smartrecruiters.com/KIABI/744000056059891-leader-marketing-seconde-main-h-f-nb-cdi
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and situational interview questions that assess your leadership, strategic planning, and team management abilities
• Research Kiabi and Beebs by Kiabi to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.