Leasing and Marketing Director - The Juniper (Highrise Lease-Up)

📌 Core Information

🔹 Job Title: Leasing and Marketing Director - The Juniper (Highrise Lease-Up)

🔹 Company: Gallery Residential

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full-time

🔹 Category: Real Estate

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing all leasing activities and marketing efforts for the property
• Planning and hosting resident events to foster a sense of community
• Managing social media postings to engage residents and attract new prospects
• Collaborating with the property management team to develop effective leasing strategies
• Mentoring Leasing Consultants and maintaining positive resident relations

ASSUMPTION: This role requires a high level of customer service, sales, and marketing skills, as well as the ability to multitask and manage multiple priorities.

📋 Key Responsibilities

✅ Interviews prospective residents and records information to ascertain needs and qualifications

✅ Accompanies prospects to model/vacant apartments and discusses size and layout of rooms, available amenities, and terms of lease

✅ Ensures consistent follow-up with prospects and processes application for approval in compliance with policies and procedures

✅ Schedules move-ins and completes all lease paperwork with prospects, and walks all move-ins prior to the move-in date to ensure readiness

✅ Follows up with new residents after move-in and inspects the condition of premises periodically, arranging for necessary maintenance

✅ Plans and coordinates resident events and manages all marketing duties, including preparation of market surveys, outreach marketing, and social media postings

✅ Adheres to all company policies, including but not limited to safety and Fair Housing

ASSUMPTION: This role involves a high degree of customer interaction and requires strong communication skills, as well as the ability to work independently and manage time effectively.

🎯 Required Qualifications

Education: High school diploma or GED equivalent

Experience: 5-10 years of experience in sales, marketing, and customer service, with a focus on real estate or a related field

Required Skills:

• Proven sales and marketing skills
• Excellent communication and interpersonal skills
• Strong time management and organizational skills
• Ability to work independently and manage multiple priorities
• Proficiency in property management software (preferably Yardi)
• Valid driver's license

Preferred Skills:

• Industry certifications
• Fluency in additional languages

ASSUMPTION: Candidates with a background in real estate sales, marketing, or a related field, as well as strong communication and interpersonal skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (based on industry standards for a Leasing and Marketing Director with 5-10 years of experience in the real estate industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on apartment rentals

Working Hours: This position is scheduled for 40 hours in a regular work week, with weekend work required. Leasing Marketing Directors must be available to work on weekends when scheduled and must be able to perform the essential job functions unaccompanied.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Leasing and Marketing Director with 5-10 years of experience in the real estate industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 51-200 employees

Founded: 2023

Company Description:

• Gallery Residential specializes in transforming strategic plans into captivating stories that excite residents and enrich their living experience
• The company creates value with a hospitality-minded philosophy that focuses on the resident journey
• Gallery Residential is committed to mastering the art of living by providing exceptional service and creating vibrant communities

Company Specialties:

• Real Estate Development
• Property Management
• Leasing and Marketing
• Resident Relations

Company Website: http://www.galleryresidential.com

ASSUMPTION: Gallery Residential is a growing real estate company that focuses on creating value for its residents by providing exceptional service and fostering a sense of community.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Property Manager

Work Arrangement: On-site, with weekend work required

Growth Opportunities:

• Potential advancement to a Regional Marketing Director or similar role
• Opportunities to gain experience in various aspects of real estate, including development, property management, and leasing
• Chance to work with a dynamic and growing team in a fast-paced environment

ASSUMPTION: This role offers opportunities for career growth and development within the real estate industry, as well as the chance to work with a dynamic and growing team in a fast-paced environment.

🌍 Location & Work Environment

Office Type: On-site, with weekend work required

Office Location(s): Atlanta, Georgia, United States

Geographic Context:

• Atlanta is the capital and most populous city of the U.S. state of Georgia
• The city is known for its vibrant arts scene, diverse culture, and rich history
• Atlanta offers a variety of housing options, from urban lofts to suburban homes, and has a cost of living that is generally lower than other major U.S. cities

Work Schedule: This position is scheduled for 40 hours in a regular work week, with weekend work required. Leasing Marketing Directors must be available to work on weekends when scheduled and must be able to perform the essential job functions unaccompanied.

ASSUMPTION: The on-site work arrangement for this role requires candidates to be available to work on weekends when scheduled and to be able to perform the essential job functions unaccompanied.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-person interview with the Property Manager
• Final interview with the Regional Manager
• Background check and reference check

Key Assessment Areas:

• Sales and marketing skills
• Communication and interpersonal skills
• Time management and organizational skills
• Problem-solving abilities
• Cultural fit with the company and team

Application Tips:

• Highlight your sales and marketing experience, as well as any relevant industry certifications
• Tailor your resume and cover letter to emphasize your skills and experience in real estate or a related field
• Prepare examples of your marketing campaigns and their results to discuss during the interview

ATS Keywords: Leasing, Marketing, Sales, Customer Service, Resident Relations, Property Management, Event Planning, Social Media Management, Time Management, Problem Solving, Communication, Mathematical Skills

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's sales and marketing skills, communication and interpersonal skills, time management and organizational skills, problem-solving abilities, and cultural fit with the company and team.

🛠️ Tools & Technologies

• Yardi (property management software)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter)
• Google Suite (Gmail, Google Drive, Google Docs)

ASSUMPTION: Proficiency in property management software (preferably Yardi) and strong computer skills, including proficiency in Microsoft Office Suite and Google Suite, are required for this role.

👔 Cultural Fit Considerations

Company Values:

• Hospitality-minded
• Community-focused
• Exceptional service
• Dynamic and growing team

Work Style:

• Fast-paced and results-driven
• Collaborative and team-oriented
• Adaptable and flexible
• Customer-focused

Self-Assessment Questions:

• Do you have a proven track record of success in sales and marketing, with a focus on real estate or a related field?
• Are you able to work effectively in a fast-paced, dynamic environment, with a focus on delivering exceptional service to residents?
• Do you have strong communication and interpersonal skills, as well as the ability to work independently and manage multiple priorities?

ASSUMPTION: Candidates who are results-driven, collaborative, adaptable, and customer-focused, with a proven track record of success in sales and marketing, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Dealing with difficult or upset residents and finding creative solutions to their problems
• Working weekends and being available to perform the essential job functions unaccompanied
• Keeping up with the latest trends and best practices in real estate marketing and leasing

ASSUMPTION: This role may present challenges related to managing multiple priorities and deadlines, dealing with difficult residents, working weekends, and staying up-to-date with industry trends and best practices.

📈 Similar Roles Comparison

• This role is similar to a Senior Leasing Consultant or Leasing Manager, but with additional responsibilities for marketing and event planning
• Unlike other roles in real estate, this position requires a strong focus on both sales and marketing, as well as the ability to manage multiple priorities and deadlines
• Career paths for this role may include advancement to a Regional Marketing Director or similar role, with opportunities to gain experience in various aspects of real estate, including development, property management, and leasing

ASSUMPTION: This role is similar to a Senior Leasing Consultant or Leasing Manager, but with additional responsibilities for marketing and event planning, and may present unique challenges related to managing multiple priorities and deadlines, dealing with difficult residents, working weekends, and staying up-to-date with industry trends and best practices.

📝 Sample Projects

• Developing and executing a marketing campaign to lease up a new highrise property
• Planning and coordinating a resident event to foster a sense of community and increase resident engagement
• Analyzing market data to identify trends and opportunities for lease-up and resident retention

ASSUMPTION: Sample projects for this role may include developing and executing marketing campaigns, planning and coordinating resident events, and analyzing market data to identify trends and opportunities for lease-up and resident retention.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall organizational structure and strategy for the company?
• What are the biggest challenges facing the property and the leasing and marketing team, and how can I help address them?
• What opportunities are there for growth and development within the company, and how can I take advantage of them?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the role's priorities, organizational structure, challenges, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any relevant industry certifications
• Prepare examples of your marketing campaigns and their results to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.