📌 Core Information
🔹 Job Title: Leasing and Marketing Manager
🔹 Company: KEO Management, LLC
🔹 Location: Dayton, Ohio (On-site)
🔹 Job Type: Full-time
🔹 Category: Resident Operations
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving leasing efforts and managing property listings
- Leading local marketing initiatives to ensure high occupancy rates
- Hosting property tours and managing lease renewals
- Tracking marketing performance and improving visibility and conversion rates
- Contributing to a collaborative, transparent, and growth-focused startup culture
ASSUMPTION: This role requires a strong focus on customer service, communication, and marketing skills, with a background in residential real estate leasing and marketing.
📋 Key Responsibilities
✅ Market our available units by managing ILS listings, posting across social media platforms, and building local visibility in creative ways.
✅ Develop and maintain community relationships that drive awareness and attract prospective tenants.
✅ Host tours and show available units to potential residents, creating a warm and welcoming leasing experience.
✅ Manage lease renewals, respond to leasing inquiries, and help ensure high occupancy rates across our portfolio.
✅ Track marketing performance and stay proactive about improving visibility and conversion rates.
✅ Contribute to a collaborative, transparent, and growth-focused startup culture.
ASSUMPTION: The role involves a mix of customer-facing and behind-the-scenes tasks, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: 3+ years of experience with ILS, leasing, and residential property marketing
Required Skills:
- Proven experience managing property listings and conducting property showings
- Skilled in social media content creation and posting (Facebook, Instagram, etc.)
- Strong communication and customer service skills
- Experience managing lease renewals and basic leasing operations
- Familiarity with ILS and property listing platforms, photos, and descriptions
- Experience with property management software such as Appfolio
Preferred Skills:
- Fluency in Spanish or other languages spoken in the local community
- Experience with CRM software
- Knowledge of the local real estate market
ASSUMPTION: Candidates should have a proven track record in leasing and marketing within residential real estate, with strong communication and customer service skills.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on experience and industry standards for the Dayton, OH market)
Benefits:
- Competitive salary + Dental and Health coverage
- Flexible PTO, as needed within reason
- A collaborative and close-knit team
- Hands-on experience across marketing and property management
- Opportunities for advancement as the company grows
- On-the-job training and mentorship
Working Hours: Full-time, with morning huddles at 8:30 AM
ASSUMPTION: The salary range is estimated based on industry standards for the Dayton, OH market and the candidate's experience level. Benefits are subject to change and may be subject to employee contribution.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: Small (11-50 employees)
Founded: KEO Management, LLC was founded in 2022, with a focus on revitalizing communities, improving tenant experiences, and delivering high-quality housing across the region.
Company Description:
- KEO Management is a Dayton-based property management company focused on revitalizing communities, improving tenant experiences, and delivering high-quality housing across the region.
- The company believes in a hands-on approach to property management, where strong local relationships, consistent communication, and attention to detail make all the difference.
Company Specialties:
- Property Management
- Community Development
- Residential Leasing
- Marketing
Company Website: https://keomanagementllc.com/
ASSUMPTION: KEO Management is a growing company with a focus on community engagement and tenant satisfaction, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Director of Resident Operations.
Work Arrangement: On-site, with a flexible work schedule that may include evenings and weekends as needed.
Growth Opportunities:
- As KEO Management continues to grow, there will be opportunities for the Leasing and Marketing Manager to take on additional responsibilities and advance within the company.
- This role offers the chance to gain experience in various aspects of property management and marketing, providing a strong foundation for a career in the industry.
ASSUMPTION: The Leasing and Marketing Manager role is ideal for an ambitious and driven individual looking to grow their career in property management and marketing.
🌍 Location & Work Environment
Office Type: On-site, with a flexible work schedule that may include evenings and weekends as needed.
Office Location(s): Dayton, Ohio
Geographic Context:
- Dayton, Ohio, is a mid-sized city with a population of approximately 140,000 people.
- The city is known for its rich history, vibrant arts scene, and affordable cost of living.
- Dayton is home to several major universities and a diverse range of industries, including manufacturing, healthcare, and education.
Work Schedule: Full-time, with morning huddles at 8:30 AM and a flexible work schedule that may include evenings and weekends as needed.
ASSUMPTION: The on-site work environment offers opportunities for collaboration and team-building, with a flexible schedule that caters to the needs of the role and the company.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Director of Resident Operations to discuss the role and company culture in more detail
- Final interview with the company's founders to assess long-term fit and career goals
- Background check and reference check
Key Assessment Areas:
- Communication skills and customer service orientation
- Marketing and social media expertise
- Understanding of ILS and property listing platforms
- Problem-solving skills and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in leasing, marketing, and customer service
- Include examples of successful marketing campaigns or leasing strategies
- Demonstrate a strong understanding of the local real estate market and community dynamics
- Showcase your ability to work collaboratively and adapt to a startup environment
ATS Keywords: Leasing, Marketing, Social Media, Customer Service, Property Management, ILS, Residential Real Estate, Community Relations, Property Showings, Lease Renewals
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on communication and customer service.
🛠️ Tools & Technologies
- ILS platforms (e.g., Zillow, Apartments.com, Realtor.com)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Property management software (e.g., Appfolio)
- CRM software (e.g., HubSpot, Zoho CRM)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Leasing and Marketing Manager will be expected to use a variety of tools and technologies to manage listings, track performance, and communicate with tenants and prospects.
👔 Cultural Fit Considerations
Company Values:
- Community-focused
- Collaborative
- Adaptable
- Transparent
- Growth-oriented
Work Style:
- Hands-on and proactive
- Flexible and adaptable
- Team-oriented
- Results-driven
- Continuously learning and improving
Self-Assessment Questions:
- How do you approach building and maintaining relationships with community members and partners?
- Describe a time when you had to adapt to a significant change in your work environment or role.
- How do you prioritize and manage multiple tasks and projects simultaneously?
ASSUMPTION: KEO Management values candidates who are community-focused, collaborative, adaptable, transparent, and growth-oriented, with a hands-on and proactive work style.
⚠️ Potential Challenges
- Managing a high volume of leasing inquiries and property showings
- Balancing marketing efforts with day-to-day leasing tasks
- Adapting to changes in the local real estate market and community dynamics
- Working with a diverse range of tenants and community members
ASSUMPTION: The Leasing and Marketing Manager role may present challenges related to volume, adaptability, and diversity, requiring strong organizational skills and the ability to multitask.
📈 Similar Roles Comparison
- Unlike traditional property management roles, this position places a strong emphasis on marketing and community engagement
- Compared to other marketing roles, this position requires a deep understanding of the residential real estate industry and property management software
- Career paths for this role may include advancement to Director of Resident Operations or other senior-level marketing positions within the real estate industry
ASSUMPTION: The Leasing and Marketing Manager role is unique in its blend of marketing, community engagement, and property management responsibilities, offering a distinct career path within the real estate industry.
📝 Sample Projects
- Developing and implementing a targeted social media campaign to attract young professionals to a newly renovated apartment complex
- Hosting a community event to showcase property amenities and connect with local residents
- Creating and distributing a quarterly newsletter to keep tenants informed about property updates, community events, and local resources
ASSUMPTION: Sample projects for this role may include marketing campaigns, community engagement initiatives, and tenant communication strategies, tailored to the specific needs of the property portfolio and local market.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the local real estate market, and how does this role address them?
- How does KEO Management support the professional growth and development of its employees?
- What are the company's plans for expansion and growth in the coming years?
- How does KEO Management measure the success of its marketing and leasing efforts, and how can this role contribute to improving those metrics?
- What is the company's approach to community engagement and tenant retention, and how can this role contribute to those initiatives?
ASSUMPTION: Interview questions should focus on the company's approach to marketing, community engagement, and tenant retention, as well as opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience in leasing, marketing, and customer service
- Tailor your cover letter to explain how your skills and experience make you a strong fit for this role
- Prepare examples of successful marketing campaigns or leasing strategies to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
