📌 Core Information
🔹 Job Title: Leasing and Marketing Specialist - Stanford Pointe
🔹 Company: Royal American Companies
🔹 Location: Stanford Pointe - Panama City, FL
🔹 Job Type: Full-Time (30+ hours/week)
🔹 Category: Admin - Clerical
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Experienced (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Implementing and overseeing property level marketing and advertising campaigns
- Managing community relations and corporate partnerships
- Achieving occupancy goals through various initiatives and events
- Collaborating with management to enhance leasing interest
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to build lasting business relationships.
📋 Key Responsibilities
✅ Leasing Management: Create a welcoming environment, manage service requests, screen and select prospective residents, prepare market surveys, perform lease renewals, and maintain accurate records.
✅ Marketing Planning: Execute annual marketing plans, create cost-effective advertising strategies, manage resident referral programs, and evaluate marketing results.
✅ Community Relations: Maintain and evaluate inventory materials, provide weekly/monthly reporting, and communicate effectively with applicants, residents, vendors, and supervisors.
ASSUMPTION: This role requires excellent attendance, professionalism, and the ability to work flexible hours, including evenings and weekends.
🎯 Required Qualifications
Education: High School Diploma or equivalent
Experience: One year of property management experience preferred
Required Skills:
- Excellent customer service skills
- Strong written and oral communication skills
- Proficient in Microsoft Office Suite and social media platforms
- Ability to work flexible hours, including evenings and weekends
- Valid driver's license or state ID
Preferred Skills:
- Marketing experience
- Proficiency in One Site
- Experience in affordable housing, Tax Credit, HUD, and/or Rural Development
ASSUMPTION: While a marketing background is preferred, the company may consider candidates with relevant experience in other fields.
💰 Compensation & Benefits
Salary Range: $15.00 - $16.00 hourly
Benefits:
- Leasing bonuses
- Quarterly bonuses
Working Hours: Full-time (30+ hours/week), including flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Panama City, FL area.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Multifamily, Development, Construction, and Property Management
Company Size: 1,001-5,000 employees - Large enough to offer growth opportunities, yet small enough to maintain a personal touch
Founded: 1968 - Over 50 years of experience in the Panama City, FL area
Company Description:
- Established in 1968, Royal American Group of Companies has grown and evolved right alongside Panama City, FL for over 50 years.
- Founded upon the values of innovation, quality, and a strong belief in community stewardship.
- The group’s highly dynamic interests span business lines including development, construction, management, hospitality, food service, recreation, family entertainment, and insurance.
Company Specialties:
- Multifamily development and management
- Construction services
- Real estate investment and brokerage
- Insurance services
- Hospitality and food service management
- Recreation and entertainment facilities
- Disposal services and water recreation
Company Website: http://www.royalamerican.com
ASSUMPTION: Royal American Companies offers a wide range of services and opportunities for career growth within the real estate industry.
📊 Role Analysis
Career Level: Experienced (0-2 years) - This role is ideal for candidates looking to gain experience in marketing and property management.
Reporting Structure: The Leasing and Marketing Specialist reports directly to the Community Manager and works closely with the Regional Manager and Marketing Director.
Work Arrangement: On-site, with flexible scheduling including evenings and weekends.
Growth Opportunities:
- Potential advancement to Community Manager or other management roles
- Expansion of marketing responsibilities and team leadership
- Cross-training in other areas of the business, such as development or construction
ASSUMPTION: With a large employee base and diverse business lines, Royal American Companies offers numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: On-site, with a welcoming and professional atmosphere
Office Location(s): Stanford Pointe - Panama City, FL
Geographic Context:
- Panama City, FL is located in the Florida Panhandle, along the Gulf of Mexico
- The area offers a mild climate, beautiful beaches, and a variety of outdoor recreational activities
- Panama City is home to a growing job market and a cost of living slightly below the national average
Work Schedule: Full-time (30+ hours/week), with flexible scheduling including evenings and weekends
ASSUMPTION: The on-site work environment at Stanford Pointe is professional, collaborative, and focused on customer service.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with Community Manager and/or Regional Manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills, both written and verbal
- Marketing and advertising strategies
- Customer service and relationship-building skills
- Problem-solving and time management
- Flexibility and adaptability to a dynamic work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and property management experience
- Demonstrate your understanding of the local real estate market and the specific needs of affordable housing residents
- Prepare examples of successful marketing campaigns or events you've managed in the past
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Leasing, Marketing, Property Management, Customer Service, Communication Skills, Microsoft Office Suite, Social Media, Affordable Housing, Tax Credit, HUD, Rural Development
ASSUMPTION: The interview process at Royal American Companies is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Property management software (e.g., One Site)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Customer relationship management (CRM) software
ASSUMPTION: The specific tools and technologies used may vary depending on the property and the needs of the community.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Community stewardship
- Customer focus
- Collaboration
Work Style:
- Professional and polished appearance
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Adaptability to a dynamic and fast-paced work environment
- Focus on customer service and relationship-building
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- Can you provide an example of a time when you demonstrated exceptional customer service skills?
- How do you stay organized and manage your time effectively in a fast-paced work environment?
ASSUMPTION: Royal American Companies values employees who embody their core values and can thrive in a dynamic, customer-focused work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and events simultaneously
- Balancing the needs of prospective and current residents
- Adapting to changes in the real estate market and industry trends
- Working flexible hours, including evenings and weekends
- Maintaining a high level of customer service in a fast-paced environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Assistant Property Manager in a multifamily community
- Unlike these roles, the Leasing and Marketing Specialist has a more narrow focus on marketing and leasing efforts, with less emphasis on day-to-day property management
- Career paths may include advancement to Community Manager or other management roles within the company
ASSUMPTION: This role offers a unique blend of marketing and property management responsibilities, providing a strong foundation for a career in the real estate industry.
📝 Sample Projects
- Planning and executing a grand opening event for a new multifamily community
- Developing and implementing a referral program to incentivize current residents to refer new prospects
- Creating and distributing targeted marketing materials to attract potential residents from specific demographics
ASSUMPTION: These projects demonstrate the marketing and community-building aspects of the Leasing and Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges facing the Stanford Pointe community?
- How does the company support the professional development of its employees?
- What opportunities are there for growth and advancement within the company?
- How does the company measure the success of its marketing campaigns and initiatives?
- What is the company's approach to maintaining a positive and welcoming environment for residents?
ASSUMPTION: These questions demonstrate your interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and property management experience
- Prepare examples of successful marketing campaigns or events you've managed in the past
- Be ready to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
