📌 Core Information
🔹 Job Title: Leasing & Marketing Manager
🔹 Company: The Scion Group
🔹 Location: Alight West Lafayette, West Lafayette, Indiana, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Real Estate
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing customer interactions and driving sales and revenue goals
- Ensuring exceptional customer experiences through marketing initiatives
- Overseeing a team and fostering a customer-centric culture
- Analyzing market data to inform revenue strategies and improve sales performance
ASSUMPTION: This role requires a balance of sales, marketing, and management skills, with a strong focus on customer experience and team leadership.
📋 Key Responsibilities
✅ Manage all customer interactions on the sales floor and escalate customer feedback on sales barriers
✅ Develop and implement annual market and demand feasibility analysis to craft revenue plans
✅ Present performance results and provide recommendations to improve sales and revenue attainment
✅ Manage marketing budget and perform weekly market surveys
✅ Operate all aspects of customer experience and sales in line with property brand standards
✅ Plan, promote, and execute customer experience initiatives throughout the year
✅ Manage promotional material and property incentives through the marketing and concession budget
✅ Schedule customer experience, sales, and marketing associates to maximize coverage and align talents with organizational needs
✅ Recruit, train, and hold team members accountable for delivering exceptional customer experience and meeting revenue and sales goals
ASSUMPTION: This role requires strong organizational, problem-solving, and analytical skills to manage multiple, complex projects and prioritize effectively.
🎯 Required Qualifications
Education: College graduate preferred
Experience: Minimum of two years of customer service, sales, or community management experience
Required Skills:
- Excellent written and verbal communication skills
- Proficient in Microsoft Office and Property Management Systems
- Strong organizational, problem-solving, and analytical skills
- Ability to handle multiple, complex projects with minimal guidance and meet deadlines
- Works well independently and as a member of various teams
Preferred Skills:
- Experience in the real estate or student housing industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in the real estate or student housing industry may have an advantage in understanding the specific nuances of this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for experience level and location)
Benefits:
- Discretionary annual bonus
- Paid Time Off
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401k Matching
- Paid Maternal Leave
- Parental Leave
- Learning reimbursement opportunities
Working Hours: Full-time, typically Monday-Friday, with some weekend and evening hours required
ASSUMPTION: The salary range is estimated based on industry standards for a Leasing & Marketing Manager role in the real estate sector, with 2-5 years of experience, in West Lafayette, Indiana.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically focused on student housing
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1999, with over 25 years of experience in the student housing industry
Company Description:
- Largest owner/operator of off-campus student housing communities globally
- Over 94,000 beds of student accommodations in 144 communities, serving 82 college and university markets across 35 U.S. states
- Employs over 1,600 team members and has over $10 billion of assets under management
Company Specialties:
- Student Housing
- Property Management
- Consulting Services
Company Website: http://www.thesciongroup.com
ASSUMPTION: The Scion Group is a well-established company in the student housing industry, with a strong focus on providing exceptional customer experiences and fostering a customer-centric culture.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Property Manager or Regional Manager
Work Arrangement: Full-time, on-site, with some remote flexibility for certain tasks
Growth Opportunities:
- Advancement to a Senior Leasing & Marketing Manager or similar role
- Transition to a Property Management or Regional Management position
- Career growth within the real estate or student housing industry
ASSUMPTION: This role offers opportunities for career growth and advancement within the company, as well as within the real estate and student housing industries.
🌍 Location & Work Environment
Office Type: On-site, with a focus on a collaborative and customer-centric work environment
Office Location(s): Alight West Lafayette, West Lafayette, Indiana, United States
Geographic Context:
- West Lafayette is a city in Tippecanoe County, Indiana, United States
- Home to Purdue University, with a strong student housing market
- Offers a mix of urban and suburban living, with access to amenities and outdoor recreation
Work Schedule: Full-time, typically Monday-Friday, with some weekend and evening hours required to accommodate customer needs
ASSUMPTION: The work environment is customer-centric, with a focus on providing exceptional customer experiences and fostering a collaborative team culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Property Manager or Regional Manager
- Final interview with the Director of Operations or similar executive
Key Assessment Areas:
- Sales and marketing skills
- Customer service and communication abilities
- Leadership and team management capabilities
- Analytical and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the student housing industry and the specific needs of college students
- Prepare examples of your sales and marketing achievements, as well as customer service success stories
ATS Keywords: Leasing, Marketing, Sales, Customer Experience, Revenue Management, Market Analysis, Team Management, Customer Service, Student Housing, Real Estate
ASSUMPTION: The application process is designed to assess the candidate's sales, marketing, and customer service skills, as well as their ability to manage a team and analyze market data.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Property Management Systems (e.g., Yardi, MRI, AppFolio)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The required tools and technologies for this role are standard in the real estate and student housing industries, with a focus on customer relationship management and property management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Integrity and professionalism
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic environment
- Focus on customer experience and sales goals
- Team-oriented and collaborative culture
- Opportunities for growth and advancement
Self-Assessment Questions:
- Do you have a strong passion for providing exceptional customer experiences?
- Are you comfortable working in a fast-paced, dynamic environment with a focus on sales goals?
- Do you thrive in a team-oriented and collaborative culture, with opportunities for growth and advancement?
ASSUMPTION: The Scion Group values a customer-centric approach, collaboration, and continuous learning, with a focus on providing exceptional customer experiences and fostering a collaborative team culture.
⚠️ Potential Challenges
- Managing customer expectations and feedback in a fast-paced, dynamic environment
- Balancing sales and marketing responsibilities with team management and market analysis
- Adapting to the unique needs and preferences of college students in the student housing market
- Meeting revenue and sales goals in a competitive market
ASSUMPTION: This role presents unique challenges in managing customer expectations, balancing multiple responsibilities, and adapting to the specific needs of the student housing market.
📈 Similar Roles Comparison
- Leasing & Marketing Manager vs. Property Manager: Leasing & Marketing Manager focuses more on sales, marketing, and customer experience, while Property Manager oversees the day-to-day operations and management of the property
- Industry-specific context: Student housing market trends, college student preferences, and competition from other student housing providers
- Career path comparison: Leasing & Marketing Manager can lead to Property Management, Regional Management, or corporate roles within the real estate or student housing industries
ASSUMPTION: This role differs from a Property Manager role in its focus on sales, marketing, and customer experience, with opportunities for career growth within the real estate and student housing industries.
📝 Sample Projects
- Developing and implementing a marketing campaign to increase leasing velocity during peak leasing season
- Analyzing market data to inform revenue strategies and improve sales performance
- Managing a team to achieve customer experience and sales goals during a grand opening event
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Leasing & Marketing Manager role, with a focus on sales, marketing, customer experience, and team management.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its Leasing & Marketing Managers?
- What are the key challenges facing the student housing market in West Lafayette, and how can this role address them?
- How does the company foster a customer-centric culture, and what role does this position play in maintaining that focus?
- What opportunities are there for career growth and advancement within the company, and how does this role contribute to that path?
- How does the company measure and evaluate the success of its Leasing & Marketing Managers, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: These key questions help applicants understand the company's commitment to growth and development, as well as the specific challenges and opportunities presented by the student housing market in West Lafayette.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your sales and marketing achievements, as well as customer service success stories
- Prepare for interview questions that assess your sales, marketing, customer service, and team management skills, as well as your understanding of the student housing industry and market trends
- Follow up with the Hiring Manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
