📌 Core Information
🔹 Job Title: Leasing & Marketing Manager
🔹 Company: The Collier Companies
🔹 Location: Gainesville, FL
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: March 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Leasing and marketing apartment homes and houses
- Managing and mentoring a leasing team
- Adapting to market changes and company objectives
- Providing excellent customer service
- Collaborating with other communities within The Collier Companies
ASSUMPTION: This role requires a proactive, customer-focused individual with strong leadership and communication skills. The ideal candidate will have experience in sales, marketing, or a related field and be comfortable working in a fast-paced environment.
📋 Key Responsibilities
✅ Implement marketing plans and strategies
✅ Greet customers professionally and provide excellent customer service
✅ Show apartment homes and houses to prospects, explaining features and benefits
✅ Prepare and sign leasing agreements with new and renewing residents
✅ Manage and mentor leasing team members, including scheduling and task delegation
✅ Collaborate with other communities within The Collier Companies for cross-marketing opportunities
✅ Maintain apartment homes and models in top condition for showings
✅ Prepare and assist with community events and functions
✅ Open and close the office and show apartment homes
✅ Maintain a clean and organized office area
ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on community needs, market changes, or seasonal demands of the position.
🎯 Required Qualifications
Education: High school diploma or equivalent, college education preferred
Experience: 2-5 years of experience in retail, sales, or customer service
Required Skills:
- Excellent communication and interpersonal skills
- Strong leadership and management abilities
- Proven sales and marketing experience
- Knowledge of Fair Housing laws and regulations
- Proficiency in Microsoft Office Suite and property management software
- Valid driver's license and reliable transportation
Preferred Skills:
- Bilingual or multilingual proficiency
- Experience in the property management industry
- Knowledge of the local real estate market
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong work ethic, attention to detail, and the ability to thrive in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for similar roles in Gainesville, FL)
Benefits:
- 401k match (100% of employee contribution up to 10% of gross income)
- Paid time off (up to 24 days during the first year, with annual increases)
- Medical, dental, and vision insurance
- Group and supplemental life insurance policy options
- Healthcare reimbursement account and legal services insurance
- Career growth opportunities and industry education opportunities
- Performance bonuses
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Gainesville, FL. The actual salary may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 201-500 employees
Founded: 1972
Company Description:
- The Collier Companies is a privately owned group that has been in business since the 1970s and is the world's largest privately owned student housing company and growing multi-family apartment organization.
- The company's mission is "Proudly Making Your Home The Heart of Our Business," and it strives to provide excellent customer service and a positive living experience for its residents.
- The Collier Companies is committed to ongoing learning and growth, with a goal to double in size within the coming decade.
Company Specialties:
- Property Management
- Conventional Housing
- Student Housing
- Construction & Development
Company Website: https://colliercompanies.com/
ASSUMPTION: The Collier Companies' extensive experience in the real estate industry and commitment to ongoing learning and growth make it an attractive employer for individuals seeking a stable and fulfilling career in the field.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Leasing & Marketing Manager reports directly to the Community Manager or a Regional Manager.
Work Arrangement: This role is on-site, with the primary work location being one of The Collier Companies' community offices in Gainesville, FL.
Growth Opportunities:
- Proven performers in this role may be considered for promotions to Community Manager or Regional Manager positions.
- The Collier Companies offers career growth opportunities and encourages internal promotions.
ASSUMPTION: The Leasing & Marketing Manager role offers excellent growth opportunities for motivated and talented individuals looking to advance their careers in the real estate industry.
🌍 Location & Work Environment
Office Type: The Collier Companies' offices are modern and professional, with a collaborative work environment.
Office Location(s): 220 North Main St, Gainesville, FL 32601, US
Geographic Context:
- Gainesville is located in north-central Florida and is home to the University of Florida.
- The city offers a temperate climate, beautiful natural areas, and a variety of cultural, commercial, and educational opportunities.
- Gainesville was recently ranked as one of the top 10 places to live in the United States.
Work Schedule: The Leasing & Marketing Manager works a full-time schedule, with regular office hours and availability to work evenings and weekends as needed.
ASSUMPTION: Gainesville's pleasant climate, natural beauty, and diverse range of amenities make it an attractive location for both residents and employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and reference check
- Job offer
Key Assessment Areas:
- Sales and marketing skills
- Customer service and communication abilities
- Leadership and management potential
- Problem-solving and adaptability
- Knowledge of Fair Housing laws and regulations
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your sales, marketing, and customer service experiences.
- Demonstrate your understanding of The Collier Companies' mission and values during the interview.
- Research the local real estate market and be prepared to discuss trends and opportunities.
ATS Keywords: Leasing, Marketing, Sales, Customer Service, Real Estate, Property Management, Fair Housing, Team Management, Customer Retention, Apartment Homes, Student Housing
ASSUMPTION: The application process for this role may vary, and it is essential to follow the specific instructions provided by The Collier Companies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Property management software (e.g., Yardi, AppFolio)
- Customer relationship management (CRM) software (e.g., Zoho CRM, HubSpot)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The tools and technologies listed above are commonly used in the real estate industry and may be required for this role. However, the specific tools used may vary based on The Collier Companies' internal systems.
👔 Cultural Fit Considerations
Company Values:
- Proudly Making Your Home The Heart of Our Business
- Good Stewards to Each Other
- Collaboration and Support
- Rooted in Our History
- Perpetual Hold Strategy
Work Style:
- Customer-focused and results-driven
- Collaborative and supportive
- Adaptable and proactive
- Committed to ongoing learning and growth
- Entrepreneurial spirit
Self-Assessment Questions:
- How do you align with The Collier Companies' mission and values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you prioritize and manage multiple tasks and deadlines in a fast-paced environment?
ASSUMPTION: The ideal candidate for this role will possess strong cultural fit with The Collier Companies' mission, values, and work style.
⚠️ Potential Challenges
- Managing a team of leasing specialists and ensuring high performance
- Adapting to market changes and fluctuations in demand
- Balancing the needs of residents, owners, and team members
- Working in a fast-paced, customer-facing environment
- Managing multiple priorities and deadlines effectively
ASSUMPTION: The challenges listed above are inherent to the real estate industry and may require strong leadership, adaptability, and time management skills to overcome.
📈 Similar Roles Comparison
- Leasing Consultant vs. Leasing & Marketing Manager: A Leasing Consultant focuses primarily on providing leasing expertise and guidance, while a Leasing & Marketing Manager is responsible for both leasing and marketing efforts and team management.
- Real Estate Sales Agent vs. Leasing & Marketing Manager: A Real Estate Sales Agent focuses on selling properties, while a Leasing & Marketing Manager is responsible for leasing and marketing apartment homes and managing a team.
- Community Manager vs. Leasing & Marketing Manager: A Community Manager oversees the day-to-day operations of an entire apartment community, while a Leasing & Marketing Manager focuses specifically on leasing and marketing efforts and team management.
ASSUMPTION: The roles listed above share some similarities with the Leasing & Marketing Manager position, but each has distinct responsibilities and requirements.
📝 Sample Projects
- Developing and implementing a marketing plan to increase leasing activity by 15% within the first quarter
- Collaborating with other communities within The Collier Companies to cross-promote available units and increase occupancy rates
- Managing a team of leasing specialists to achieve a 95% customer satisfaction score and a 90% occupancy rate
ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Leasing & Marketing Manager might undertake to drive success in their role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the apartment rental market in Gainesville, and how does The Collier Companies plan to address them?
- How does The Collier Companies support the professional development and growth of its employees?
- What is the company's strategy for expanding its portfolio and growing within the real estate industry?
- How does The Collier Companies measure and evaluate the performance of its Leasing & Marketing Managers?
- What opportunities are there for collaboration and knowledge-sharing between Leasing & Marketing Managers across different communities within The Collier Companies?
ASSUMPTION: The interview questions listed above are designed to help candidates better understand the role, the company, and the industry, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=170458&clientkey=45E39F86368458C6E459E1E16A47B5CE
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your sales, marketing, and customer service experiences.
- Research The Collier Companies and be prepared to discuss their mission, values, and recent projects during the interview.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
