Legacy & In Memory Marketing Officer

📌 Core Information

🔹 Job Title: Legacy & In Memory Marketing Officer

🔹 Company: WaterAid

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (60/40)

🔹 Category: Non-profit Organizations

🔹 Date Posted: 2025-05-12

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (60/40)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative campaigns to increase legacy and in-memory giving
• Managing supporter journeys and events for legacy and in-memory supporters
• Collaborating with internal teams and external agencies to deliver campaigns
• Analyzing campaign performance and making data-driven decisions

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on supporter engagement and data-driven decision making.

📋 Key Responsibilities

✅ Developing and implementing print, email, and digital campaigns across the marketing funnel

✅ Managing relationships with external agencies and suppliers for campaign delivery

✅ Planning, managing, and executing legacy and high-value supporter events

✅ Operating a rigorous test-to-learn methodology to monitor, evaluate, and analyze campaigns

✅ Stewarding existing legacy and in-memory supporters through engaging supporter journeys and events

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and relationship management, with a focus on driving legacy and in-memory giving.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Proven experience in direct marketing or supporter engagement, with a minimum of 2-5 years

Required Skills:

• Proven experience in delivering and/or supporting events
• Experience of developing and implementing supporter journeys across multiple channels
• Working style that reflects WaterAid’s values (Respect, Accountability, Courage, Collaboration, Integrity, and Innovation)

Preferred Skills:

• A recognized direct marketing qualification
• Experience of legacy or in-memory fundraising
• Experience of working in the voluntary/fundraising sector

ASSUMPTION: While relevant experience is crucial, a recognized direct marketing qualification and sector-specific experience would be beneficial but not essential for this role.

💰 Compensation & Benefits

Salary Range: £33,233 - £34,894 per year

Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• Generous pension plan with employer contribution of up to 10%
• Flexible and agile-working arrangements
• Season Ticket Loan
• Free annual eye tests
• Pay As You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave, and Paternity Leave
• Sabbaticals
• Volunteer Day

Working Hours: 35 hours per week

ASSUMPTION: The salary range is based on the provided information, with no need for estimation.

📌 Applicant Insights

🔍 Company Context

Industry: WaterAid operates in the non-profit sector, focusing on water, sanitation, and hygiene (WASH) issues worldwide.

Company Size: WaterAid has 501-1,000 employees globally, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: WaterAid was founded in 1981, with over four decades of experience in international development and WASH projects.

Company Description:

• WaterAid is an international charity dedicated to transforming lives by providing access to clean water, decent toilets, and good hygiene.
• The organization works alongside communities worldwide, setting up entire systems that deliver clean water, decent toilets, and good hygiene for millions.
• WaterAid also focuses on getting the people, policies, and money in place to keep these systems working and the water flowing for good.

Company Specialties:

• Water, sanitation, and hygiene (WASH)
• International development
• Sustainability
• Corporate partnerships
• Staff development
• Campaigning and advocacy
• Corporate social responsibility
• Cause-related marketing

Company Website: http://www.wateraid.org

ASSUMPTION: WaterAid's mission and values are centered around transforming lives through access to clean water, decent toilets, and good hygiene, with a strong focus on sustainability and international development.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of relevant experience.

Reporting Structure: The Legacy & In Memory Marketing Officer reports to the Legacy & In Memory Marketing Manager.

Work Arrangement: This is a hybrid role with a 60/40 split, requiring a minimum of 40% of working time to be spent face-to-face, either in the London office or through external engagement or travel.

Growth Opportunities:

• Progression within the Legacy & In Memory team or other marketing teams at WaterAid
• Broadening skills and experience through cross-functional projects and collaborations
• Potential opportunities for international travel and exposure to global WASH projects

ASSUMPTION: This role offers opportunities for career growth and development within WaterAid's marketing teams and broader organization.

🌍 Location & Work Environment

Office Type: WaterAid's London office is located at Canary Wharf, offering a modern and collaborative work environment.

Office Location(s): 20 Canada Square, London, England E14 5NN, GB

Geographic Context:

• London is a global city with a vibrant cultural scene, offering a wide range of amenities and attractions
• The Canary Wharf area is well-connected by public transportation, with easy access to shops, restaurants, and green spaces
• WaterAid's London office provides a diverse and inclusive work environment, reflecting the organization's global mission

Work Schedule: The working hours for this role are 35 hours per week, with a flexible and agile-working arrangement.

ASSUMPTION: The London office provides a modern and collaborative work environment, with easy access to amenities and a diverse and inclusive team.

💼 Interview & Application Insights

Typical Process:

• Online application and pre-screening questions
• Phone or video screening
• Face-to-face or video interview with the hiring manager and a panel
• Final interview with the director of the department

Key Assessment Areas:

• Relevant experience and skills for the role
• Alignment with WaterAid's values and mission
• Cultural fit and team dynamics
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of WaterAid's mission and values in your application
• Prepare examples of your campaign management and event planning experience

ATS Keywords: Legacy, In Memory, Marketing, Campaign, Event Planning, Supporter Engagement, Data Analysis, Non-profit, WaterAid

ASSUMPTION: WaterAid's recruitment process is designed to be fair, transparent, and focused on finding the best fit for the organization and the role.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Raiser's Edge)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The required tools and technologies for this role are standard in the non-profit and marketing sectors, with a focus on CRM, marketing automation, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Accountability
• Courage
• Collaboration
• Integrity
• Innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody WaterAid's values in your work?
• Can you provide an example of a time when you successfully managed a complex event or campaign?
• How do you approach data analysis and using insights to inform your marketing strategies?

ASSUMPTION: WaterAid's values and work style emphasize collaboration, innovation, and data-driven decision making, with a strong focus on the organization's mission and impact.

⚠️ Potential Challenges

• Balancing creative campaign development with data-driven analysis and optimization
• Managing multiple projects and deadlines simultaneously
• Working with external agencies and suppliers to deliver campaigns on time and within budget
• Adapting to changes in WaterAid's priorities and strategies

ASSUMPTION: These challenges are inherent to the role and can be addressed through strong project management, collaboration, and adaptability.

📈 Similar Roles Comparison

• Legacy & In Memory Marketing Officer vs. Legacy Fundraising Officer: The former focuses more on marketing and campaign management, while the latter has a stronger focus on fundraising and donor relations.
• Industry-specific context: WaterAid operates in the non-profit sector, with a unique focus on water, sanitation, and hygiene (WASH) issues worldwide.
• Career path comparison: This role can lead to progression within WaterAid's marketing teams or broader organization, with potential opportunities for international travel and exposure to global WASH projects.

ASSUMPTION: This role is unique within WaterAid, with a strong focus on marketing and campaign management for legacy and in-memory giving, but shares similarities with other fundraising and marketing roles in the non-profit sector.

📝 Sample Projects

• Developing and executing a multi-channel campaign to increase legacy giving among WaterAid's supporters
• Planning and managing a high-value supporter event to engage and steward legacy and in-memory donors
• Analyzing campaign performance data to optimize future marketing strategies and improve ROI

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Legacy & In Memory Marketing Officer role at WaterAid.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Legacy & In Memory team?
• How does this role fit into WaterAid's broader marketing and fundraising strategies?
• What are the key priorities for this role in the first 3-6 months?
• How does WaterAid support the professional development and growth of its marketing team members?
• What are the most rewarding aspects of working on legacy and in-memory giving campaigns at WaterAid?

ASSUMPTION: These interview questions are designed to gain insight into the role, team, and organization, helping applicants make informed decisions about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your campaign management and event planning experience
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.