WaterAid logo

Legacy & In Memory Marketing Officer

WaterAid
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Legacy & In Memory Marketing Officer

πŸ”Ή Company: WaterAid

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Hybrid (60/40)

πŸ”Ή Category: Non-profit Organizations

πŸ”Ή Date Posted: 2025-05-12

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (60/40)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing creative campaigns to increase legacy and in-memory giving
  • Managing supporter journeys and events for legacy and in-memory supporters
  • Collaborating with internal teams and external agencies to deliver campaigns
  • Analyzing campaign performance and making data-driven decisions

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on supporter engagement and data-driven decision making.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing print, email, and digital campaigns across the marketing funnel

βœ… Managing relationships with external agencies and suppliers for campaign delivery

βœ… Planning, managing, and executing legacy and high-value supporter events

βœ… Operating a rigorous test-to-learn methodology to monitor, evaluate, and analyze campaigns

βœ… Stewarding existing legacy and in-memory supporters through engaging supporter journeys and events

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and relationship management, with a focus on driving legacy and in-memory giving.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: Proven experience in direct marketing or supporter engagement, with a minimum of 2-5 years

Required Skills:

  • Proven experience in delivering and/or supporting events
  • Experience of developing and implementing supporter journeys across multiple channels
  • Working style that reflects WaterAid’s values (Respect, Accountability, Courage, Collaboration, Integrity, and Innovation)

Preferred Skills:

  • A recognized direct marketing qualification
  • Experience of legacy or in-memory fundraising
  • Experience of working in the voluntary/fundraising sector

ASSUMPTION: While relevant experience is crucial, a recognized direct marketing qualification and sector-specific experience would be beneficial but not essential for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£33,233 - Β£34,894 per year

Benefits:

  • 36 days' holiday (including 8 Bank Holidays)
  • Option to buy an extra 5 days annual leave
  • Generous pension plan with employer contribution of up to 10%
  • Flexible and agile-working arrangements
  • Season Ticket Loan
  • Free annual eye tests
  • Pay As You Give charitable giving scheme
  • Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave, and Paternity Leave
  • Sabbaticals
  • Volunteer Day

Working Hours: 35 hours per week

ASSUMPTION: The salary range is based on the provided information, with no need for estimation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: WaterAid operates in the non-profit sector, focusing on water, sanitation, and hygiene (WASH) issues worldwide.

Company Size: WaterAid has 501-1,000 employees globally, providing a mid-sized organization structure with opportunities for collaboration and growth.

Founded: WaterAid was founded in 1981, with over four decades of experience in international development and WASH projects.

Company Description:

  • WaterAid is an international charity dedicated to transforming lives by providing access to clean water, decent toilets, and good hygiene.
  • The organization works alongside communities worldwide, setting up entire systems that deliver clean water, decent toilets, and good hygiene for millions.
  • WaterAid also focuses on getting the people, policies, and money in place to keep these systems working and the water flowing for good.

Company Specialties:

  • Water, sanitation, and hygiene (WASH)
  • International development
  • Sustainability
  • Corporate partnerships
  • Staff development
  • Campaigning and advocacy
  • Corporate social responsibility
  • Cause-related marketing

Company Website: http://www.wateraid.org

ASSUMPTION: WaterAid's mission and values are centered around transforming lives through access to clean water, decent toilets, and good hygiene, with a strong focus on sustainability and international development.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of relevant experience.

Reporting Structure: The Legacy & In Memory Marketing Officer reports to the Legacy & In Memory Marketing Manager.

Work Arrangement: This is a hybrid role with a 60/40 split, requiring a minimum of 40% of working time to be spent face-to-face, either in the London office or through external engagement or travel.

Growth Opportunities:

  • Progression within the Legacy & In Memory team or other marketing teams at WaterAid
  • Broadening skills and experience through cross-functional projects and collaborations
  • Potential opportunities for international travel and exposure to global WASH projects

ASSUMPTION: This role offers opportunities for career growth and development within WaterAid's marketing teams and broader organization.

🌍 Location & Work Environment

Office Type: WaterAid's London office is located at Canary Wharf, offering a modern and collaborative work environment.

Office Location(s): 20 Canada Square, London, England E14 5NN, GB

Geographic Context:

  • London is a global city with a vibrant cultural scene, offering a wide range of amenities and attractions
  • The Canary Wharf area is well-connected by public transportation, with easy access to shops, restaurants, and green spaces
  • WaterAid's London office provides a diverse and inclusive work environment, reflecting the organization's global mission

Work Schedule: The working hours for this role are 35 hours per week, with a flexible and agile-working arrangement.

ASSUMPTION: The London office provides a modern and collaborative work environment, with easy access to amenities and a diverse and inclusive team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and pre-screening questions
  • Phone or video screening
  • Face-to-face or video interview with the hiring manager and a panel
  • Final interview with the director of the department

Key Assessment Areas:

  • Relevant experience and skills for the role
  • Alignment with WaterAid's values and mission
  • Cultural fit and team dynamics
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of WaterAid's mission and values in your application
  • Prepare examples of your campaign management and event planning experience

ATS Keywords: Legacy, In Memory, Marketing, Campaign, Event Planning, Supporter Engagement, Data Analysis, Non-profit, WaterAid

ASSUMPTION: WaterAid's recruitment process is designed to be fair, transparent, and focused on finding the best fit for the organization and the role.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, Raiser's Edge)
  • Marketing automation tools (e.g., Mailchimp, Hootsuite)
  • Project management tools (e.g., Asana, Trello)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The required tools and technologies for this role are standard in the non-profit and marketing sectors, with a focus on CRM, marketing automation, and project management software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Accountability
  • Courage
  • Collaboration
  • Integrity
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Creative and innovative
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you embody WaterAid's values in your work?
  • Can you provide an example of a time when you successfully managed a complex event or campaign?
  • How do you approach data analysis and using insights to inform your marketing strategies?

ASSUMPTION: WaterAid's values and work style emphasize collaboration, innovation, and data-driven decision making, with a strong focus on the organization's mission and impact.

⚠️ Potential Challenges

  • Balancing creative campaign development with data-driven analysis and optimization
  • Managing multiple projects and deadlines simultaneously
  • Working with external agencies and suppliers to deliver campaigns on time and within budget
  • Adapting to changes in WaterAid's priorities and strategies

ASSUMPTION: These challenges are inherent to the role and can be addressed through strong project management, collaboration, and adaptability.

πŸ“ˆ Similar Roles Comparison

  • Legacy & In Memory Marketing Officer vs. Legacy Fundraising Officer: The former focuses more on marketing and campaign management, while the latter has a stronger focus on fundraising and donor relations.
  • Industry-specific context: WaterAid operates in the non-profit sector, with a unique focus on water, sanitation, and hygiene (WASH) issues worldwide.
  • Career path comparison: This role can lead to progression within WaterAid's marketing teams or broader organization, with potential opportunities for international travel and exposure to global WASH projects.

ASSUMPTION: This role is unique within WaterAid, with a strong focus on marketing and campaign management for legacy and in-memory giving, but shares similarities with other fundraising and marketing roles in the non-profit sector.

πŸ“ Sample Projects

  • Developing and executing a multi-channel campaign to increase legacy giving among WaterAid's supporters
  • Planning and managing a high-value supporter event to engage and steward legacy and in-memory donors
  • Analyzing campaign performance data to optimize future marketing strategies and improve ROI

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Legacy & In Memory Marketing Officer role at WaterAid.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Legacy & In Memory team?
  • How does this role fit into WaterAid's broader marketing and fundraising strategies?
  • What are the key priorities for this role in the first 3-6 months?
  • How does WaterAid support the professional development and growth of its marketing team members?
  • What are the most rewarding aspects of working on legacy and in-memory giving campaigns at WaterAid?

ASSUMPTION: These interview questions are designed to gain insight into the role, team, and organization, helping applicants make informed decisions about their application and potential fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of your campaign management and event planning experience
  • Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.