π Core Information
πΉ Job Title: Legacy & In Memory Marketing Officer
πΉ Company: WaterAid
πΉ Location: London, United Kingdom
πΉ Job Type: Hybrid (60/40)
πΉ Category: Non-profit Organizations
πΉ Date Posted: 2025-05-12
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (60/40)
π Job Overview
Key aspects of this role include:
- Developing and implementing creative campaigns to increase legacy and in-memory giving
- Managing supporter journeys and events for legacy and in-memory supporters
- Collaborating with internal teams and external agencies to deliver campaigns
- Analyzing campaign performance and making data-driven decisions
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on supporter engagement and data-driven decision making.
π Key Responsibilities
β
Developing and implementing print, email, and digital campaigns across the marketing funnel
β
Managing relationships with external agencies and suppliers for campaign delivery
β
Planning, managing, and executing legacy and high-value supporter events
β
Operating a rigorous test-to-learn methodology to monitor, evaluate, and analyze campaigns
β
Stewarding existing legacy and in-memory supporters through engaging supporter journeys and events
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and relationship management, with a focus on driving legacy and in-memory giving.
π― Required Qualifications
Education: Relevant degree or equivalent experience
Experience: Proven experience in direct marketing or supporter engagement, with a minimum of 2-5 years
Required Skills:
- Proven experience in delivering and/or supporting events
- Experience of developing and implementing supporter journeys across multiple channels
- Working style that reflects WaterAidβs values (Respect, Accountability, Courage, Collaboration, Integrity, and Innovation)
Preferred Skills:
- A recognized direct marketing qualification
- Experience of legacy or in-memory fundraising
- Experience of working in the voluntary/fundraising sector
ASSUMPTION: While relevant experience is crucial, a recognized direct marketing qualification and sector-specific experience would be beneficial but not essential for this role.
π° Compensation & Benefits
Salary Range: Β£33,233 - Β£34,894 per year
Benefits:
- 36 days' holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days annual leave
- Generous pension plan with employer contribution of up to 10%
- Flexible and agile-working arrangements
- Season Ticket Loan
- Free annual eye tests
- Pay As You Give charitable giving scheme
- Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave, and Paternity Leave
- Sabbaticals
- Volunteer Day
Working Hours: 35 hours per week
ASSUMPTION: The salary range is based on the provided information, with no need for estimation.
π Applicant Insights
π Company Context
Industry: WaterAid operates in the non-profit sector, focusing on water, sanitation, and hygiene (WASH) issues worldwide.
Company Size: WaterAid has 501-1,000 employees globally, providing a mid-sized organization structure with opportunities for collaboration and growth.
Founded: WaterAid was founded in 1981, with over four decades of experience in international development and WASH projects.
Company Description:
- WaterAid is an international charity dedicated to transforming lives by providing access to clean water, decent toilets, and good hygiene.
- The organization works alongside communities worldwide, setting up entire systems that deliver clean water, decent toilets, and good hygiene for millions.
- WaterAid also focuses on getting the people, policies, and money in place to keep these systems working and the water flowing for good.
Company Specialties:
- Water, sanitation, and hygiene (WASH)
- International development
- Sustainability
- Corporate partnerships
- Staff development
- Campaigning and advocacy
- Corporate social responsibility
- Cause-related marketing
Company Website: http://www.wateraid.org
ASSUMPTION: WaterAid's mission and values are centered around transforming lives through access to clean water, decent toilets, and good hygiene, with a strong focus on sustainability and international development.
π Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of relevant experience.
Reporting Structure: The Legacy & In Memory Marketing Officer reports to the Legacy & In Memory Marketing Manager.
Work Arrangement: This is a hybrid role with a 60/40 split, requiring a minimum of 40% of working time to be spent face-to-face, either in the London office or through external engagement or travel.
Growth Opportunities:
- Progression within the Legacy & In Memory team or other marketing teams at WaterAid
- Broadening skills and experience through cross-functional projects and collaborations
- Potential opportunities for international travel and exposure to global WASH projects
ASSUMPTION: This role offers opportunities for career growth and development within WaterAid's marketing teams and broader organization.
π Location & Work Environment
Office Type: WaterAid's London office is located at Canary Wharf, offering a modern and collaborative work environment.
Office Location(s): 20 Canada Square, London, England E14 5NN, GB
Geographic Context:
- London is a global city with a vibrant cultural scene, offering a wide range of amenities and attractions
- The Canary Wharf area is well-connected by public transportation, with easy access to shops, restaurants, and green spaces
- WaterAid's London office provides a diverse and inclusive work environment, reflecting the organization's global mission
Work Schedule: The working hours for this role are 35 hours per week, with a flexible and agile-working arrangement.
ASSUMPTION: The London office provides a modern and collaborative work environment, with easy access to amenities and a diverse and inclusive team.
πΌ Interview & Application Insights
Typical Process:
- Online application and pre-screening questions
- Phone or video screening
- Face-to-face or video interview with the hiring manager and a panel
- Final interview with the director of the department
Key Assessment Areas:
- Relevant experience and skills for the role
- Alignment with WaterAid's values and mission
- Cultural fit and team dynamics
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of WaterAid's mission and values in your application
- Prepare examples of your campaign management and event planning experience
ATS Keywords: Legacy, In Memory, Marketing, Campaign, Event Planning, Supporter Engagement, Data Analysis, Non-profit, WaterAid
ASSUMPTION: WaterAid's recruitment process is designed to be fair, transparent, and focused on finding the best fit for the organization and the role.
π οΈ Tools & Technologies
- CRM software (e.g., Salesforce, Raiser's Edge)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies for this role are standard in the non-profit and marketing sectors, with a focus on CRM, marketing automation, and project management software.
π Cultural Fit Considerations
Company Values:
- Respect
- Accountability
- Courage
- Collaboration
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody WaterAid's values in your work?
- Can you provide an example of a time when you successfully managed a complex event or campaign?
- How do you approach data analysis and using insights to inform your marketing strategies?
ASSUMPTION: WaterAid's values and work style emphasize collaboration, innovation, and data-driven decision making, with a strong focus on the organization's mission and impact.
β οΈ Potential Challenges
- Balancing creative campaign development with data-driven analysis and optimization
- Managing multiple projects and deadlines simultaneously
- Working with external agencies and suppliers to deliver campaigns on time and within budget
- Adapting to changes in WaterAid's priorities and strategies
ASSUMPTION: These challenges are inherent to the role and can be addressed through strong project management, collaboration, and adaptability.
π Similar Roles Comparison
- Legacy & In Memory Marketing Officer vs. Legacy Fundraising Officer: The former focuses more on marketing and campaign management, while the latter has a stronger focus on fundraising and donor relations.
- Industry-specific context: WaterAid operates in the non-profit sector, with a unique focus on water, sanitation, and hygiene (WASH) issues worldwide.
- Career path comparison: This role can lead to progression within WaterAid's marketing teams or broader organization, with potential opportunities for international travel and exposure to global WASH projects.
ASSUMPTION: This role is unique within WaterAid, with a strong focus on marketing and campaign management for legacy and in-memory giving, but shares similarities with other fundraising and marketing roles in the non-profit sector.
π Sample Projects
- Developing and executing a multi-channel campaign to increase legacy giving among WaterAid's supporters
- Planning and managing a high-value supporter event to engage and steward legacy and in-memory donors
- Analyzing campaign performance data to optimize future marketing strategies and improve ROI
ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Legacy & In Memory Marketing Officer role at WaterAid.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Legacy & In Memory team?
- How does this role fit into WaterAid's broader marketing and fundraising strategies?
- What are the key priorities for this role in the first 3-6 months?
- How does WaterAid support the professional development and growth of its marketing team members?
- What are the most rewarding aspects of working on legacy and in-memory giving campaigns at WaterAid?
ASSUMPTION: These interview questions are designed to gain insight into the role, team, and organization, helping applicants make informed decisions about their application and potential fit for the position.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your campaign management and event planning experience
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.