Legacy Marketing Lead

📌 Core Information

🔹 Job Title: Legacy Marketing Lead

🔹 Company: Marie Curie

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full time

🔹 Category: Non-profit Organizations

🔹 Date Posted: 2025-06-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving the flagship Legacy Awareness Campaign across multiple channels
• Leading on free Will services with Farewill and the National Free Wills Network
• Shaping supporter journeys to increase gift inclusion rates
• Working closely with the Legacy and In Memory Manager and wider team to create and deliver compelling campaigns

ASSUMPTION: This role requires a strategic, creative, and data-driven marketer with a proven track record in legacy marketing or a related field.

📋 Key Responsibilities

✅ Lead and manage the Legacy Awareness Campaign across digital and traditional channels

✅ Develop innovative marketing strategies to engage supporters and grow income

✅ Manage budgets, draft briefs, and coordinate with agencies and stakeholders

✅ Build and nurture internal and external relationships to amplify awareness and action

✅ Shape and refine supporter journeys to maximize legacy engagement and impact

✅ Oversee free Will writing partnerships and ensure alignment with campaign goals

✅ Stay ahead of trends, test new ideas, and ensure compliance with regulations

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, communication, and stakeholder engagement skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in legacy marketing, fundraising, or a related field

Required Skills:

• Excellent project management skills, including briefing, budgeting, and reporting
• Excellent written and verbal communication and interpersonal skills
• Good organizational skills
• Marketing skills and knowledge – CPA, multichannel approaches
• Strong networking, relationship building, and negotiation skills, both internally and externally
• Well-developed analytical and evaluation skills
• The ability to use initiative and work with minimal supervision in a complex organization
• Ability to solve complex problems
• Ability to prioritize
• Report writing skills
• Creative and innovation skills

Preferred Skills:

• Experience in the non-profit sector
• Knowledge of legacy marketing best practices

ASSUMPTION: Candidates with experience in legacy marketing or a related field, along with strong project management and communication skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: £35,530 - £39,474 per year (Based on industry standards for a Marketing Lead role in the non-profit sector)

Benefits:

• Flexible working
• 25 days annual leave (exclusive of Bank Holidays)
• Marie Curie Group Personal Pension Scheme (we will match your contribution up to 7.5%)
• Loan schemes for bikes, computers, and season tickets
• Continuous professional development opportunities
• Industry-leading training programmes
• Wellbeing and Employee Assistance Programmes
• Enhanced bereavement, family friendly, and sickness benefits
• Access to Blue Light Card membership
• Subsidised Eye Care

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Marketing Lead role in the non-profit sector, with consideration for the experience level and location.

📌 Applicant Insights

🔍 Company Context

Industry: Non-profit Organizations, specifically focused on end-of-life care and support

Company Size: 1,001-5,000 employees (Large organization with a significant presence in the UK)

Founded: 1948 (Over 70 years of experience in the sector)

Company Description:

• Marie Curie is the UK’s leading end-of-life charity, dedicated to ensuring that everyone facing the end of life has access to the care, support, and dignity they deserve
• The organization operates across all four nations of the UK and is the largest non-NHS provider of end-of-life care
• Marie Curie offers a network of community nursing, hospice care, and comprehensive information and support

Company Specialties:

• Nursing
• Palliative care
• Terminal illness
• Hospices
• Cancer care
• End of life care

Company Website: https://www.mariecurie.org.uk/

ASSUMPTION: Marie Curie is a well-established charity with a strong reputation in the end-of-life care sector, offering a range of services and support to individuals and families across the UK.

📊 Role Analysis

Career Level: Marketing Lead (Mid-level to senior role, with potential for growth)

Reporting Structure: Reports directly to the Legacy and In Memory Manager, with potential oversight of junior marketing team members

Work Arrangement: Remote solely, with the option for flexible working hours

Growth Opportunities:

• Progression to a senior marketing role within the organization
• Expansion of responsibilities based on performance and organizational needs
• Opportunities for professional development and training

ASSUMPTION: This role offers opportunities for career growth and development within the organization, with a focus on driving impactful marketing campaigns and growing the legacy pipeline.

🌍 Location & Work Environment

Office Type: Remote (Home-based)

Office Location(s): United Kingdom (with a focus on the home-based location)

Geographic Context:

• The role is based in the United Kingdom, with a focus on remote work
• The organization has a significant presence across all four nations of the UK
• The role may require occasional travel for meetings or events

Work Schedule: Full-time (37.5 hours per week), with the option for flexible working hours

ASSUMPTION: The remote work arrangement allows for a flexible and inclusive work environment, with the potential for occasional travel to support the organization's goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face or video interview with the hiring manager and/or team members
• Final interview with the director or senior leadership

Key Assessment Areas:

• Marketing and campaign management skills
• Strategic thinking and planning
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with the organization's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
• Demonstrate your understanding of legacy marketing and fundraising strategies
• Showcase your ability to work independently and manage projects with minimal supervision
• Prepare examples of your past marketing campaigns and their outcomes

ATS Keywords: Legacy marketing, campaign management, fundraising, non-profit, end-of-life care, strategic planning, project management

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's marketing and campaign management skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Raiser's Edge)
• Marketing automation tools (e.g., Mailchimp, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of various marketing, project management, and communication tools to effectively manage campaigns and collaborate with stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Caring
• Compassionate
• Professional
• Inclusive
• Innovative

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on impact
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record in legacy marketing or a related field?
• Are you comfortable working independently and managing projects with minimal supervision?
• Do you thrive in a collaborative and results-driven work environment?
• Are you committed to the organization's mission and values?

ASSUMPTION: Candidates who align with Marie Curie's values and work style, and who demonstrate a strong commitment to the organization's mission, will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and agencies to deliver complex campaigns on time and within budget
• Balancing strategic planning with day-to-day campaign management tasks
• Adapting to changes in the organization's priorities or external factors (e.g., funding, regulatory changes)
• Working remotely and maintaining productivity and engagement with team members

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills to succeed.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on legacy marketing and fundraising strategies
• In the non-profit sector, this role is unique in its focus on end-of-life care and support
• Career progression in this role may differ from that in other marketing positions, with a focus on growing the legacy pipeline and driving impactful campaigns

ASSUMPTION: This role offers a unique opportunity to specialize in legacy marketing within the non-profit sector, with a focus on driving impactful campaigns and growing the legacy pipeline.

📝 Sample Projects

• Developing and executing a multi-channel legacy awareness campaign, including TV, radio, digital, and print advertising
• Managing relationships with free Will partners (e.g., Farewill, National Free Wills Network) to maximize gift inclusion rates
• Conducting market research and analysis to inform campaign strategies and improve supporter journeys

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Legacy Marketing Lead role, with a focus on driving impactful campaigns and growing the legacy pipeline.

❓ Key Questions to Ask During Interview

• Can you describe the current legacy marketing strategy and how this role fits into it?
• How does the organization support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does the organization engage with and support its employees, particularly those working remotely?
• What are the biggest challenges facing the legacy marketing team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the team they will be working with, as well as to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your CV and cover letter online, highlighting your most relevant skills and experiences for this role. Please also include your preferred location.
• Tailor your resume and cover letter to emphasize your marketing and campaign management experience, as well as your understanding of legacy marketing and fundraising strategies.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your skills and achievements.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.