📌 Core Information
🔹 Job Title: Leitung Marketing Germany (all genders)
🔹 Company: Viega GmbH & Co. KG
🔹 Location: Attendorn, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Leadership and strategic planning of marketing activities in Germany
- Development and implementation of an integrated marketing strategy
- Management of digital marketing channels and campaigns
- Collaboration with internal stakeholders and external agencies
- Budget planning and success control of marketing initiatives
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and experience in integrated marketing, with a focus on digital channels and stakeholder management.
📋 Key Responsibilities
✅ Lead and manage the marketing team, fostering a data-driven and digitally-focused structure
✅ Develop and implement an integrated marketing strategy for Germany, aligned with global corporate goals
✅ Oversee and optimize all digital marketing activities, including SEO, SEM, social media, email marketing, and online advertising
✅ Plan and organize trade shows, events, and point-of-sale activities to strengthen brand presence
✅ Conduct market research and analyze industry trends to optimize marketing strategies
✅ Develop and execute PR and content marketing measures to enhance brand awareness
✅ Collaborate closely with internal stakeholders, particularly sales and product management
✅ Transform the marketing organization towards a data-driven, digitally-focused structure
✅ Ensure consistent corporate identity and brand governance across all functions, business areas, and regions
✅ Manage marketing automation and data-driven lead generation
✅ Develop performance marketing strategies to improve campaign efficiency
✅ Establish and maintain strategic partnerships with external agencies and service providers
✅ Conceptualize and implement employer branding measures to strengthen the company brand
✅ Identify and implement innovative marketing technologies to continuously optimize marketing processes
✅ Plan and control the budget for marketing initiatives
ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration, with a strong focus on digital marketing and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: At least 10 years of experience in integrated marketing, preferably in an international company
Required Skills:
- Proven leadership and team management skills
- Strategic mindset with strong analytical and conceptual skills
- Proven experience in digital marketing, lead generation, and marketing automation
- Excellent communication skills and the ability to inspire stakeholders at all levels
- Strong project management skills and experience in managing complex campaigns
- Excellent intercultural skills and teamwork abilities
- Self-motivated and structured working style with a high degree of initiative and responsibility
Preferred Skills:
- Industry-specific knowledge in the technical B2B sector, preferably in plumbing and heating
- Fluency in German and English, both written and spoken
ASSUMPTION: Candidates should have a strong background in integrated marketing, with a focus on digital channels and stakeholder management, as well as proven leadership and team management skills.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours
- Health management and fitness subsidies
- Bicycle leasing (JobRad)
- Modern canteen with outdoor terrace
Working Hours: Full-time (40 hours per week) with hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research for similar roles in the region and considering the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Viega is a global leader in the production of installation technology for the sanitation and heating sector, with a product range of over 17,000 items used in various industries worldwide.
Company Size: Viega is a mid-sized company with around 5,500 employees globally, offering a dynamic work environment with flat hierarchies and short decision-making processes.
Founded: 1899, in Attendorn, North Rhine-Westphalia, Germany
Company Description:
- Viega is committed to maintaining drinking water quality and managing it holistically and energy-efficiently
- The company sets design standards with award-winning products in pre-wall and drainage technology
- Viega is a family-owned company with a strong focus on internationalization and innovation
Company Specialties:
- Piping technology
- Pre-wall technology
- Drainage technology
Company Website: http://www.viega.com
ASSUMPTION: Viega's focus on innovation, sustainability, and internationalization creates an environment that values strategic thinking, continuous learning, and adaptability.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Executive Board or a similar high-level management team.
Reporting Structure: The role involves leading and managing a marketing team, with potential indirect reports from other departments or regional offices.
Work Arrangement: This role follows a hybrid work arrangement, combining on-site work at the Attendorn headquarters with remote work options.
Growth Opportunities:
- Potential advancement to a global marketing leadership role within the company
- Expansion of responsibilities to include additional regions or product lines
- Development of personal skills and expertise through training and mentoring programs
ASSUMPTION: Viega's international presence and focus on innovation provide ample opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Attendorn headquarters features a modern, well-equipped workspace with a focus on collaboration and innovation.
Office Location(s): Viega Platz 1, Attendorn, North Rhine-Westphalia, Germany
Geographic Context:
- The region offers a high quality of life with affordable housing, excellent infrastructure, and a strong sense of community
- Attendorn is located near the German border with the Netherlands, providing easy access to international travel and cultural experiences
- The area is known for its natural beauty, with numerous hiking and outdoor recreation opportunities
Work Schedule: The hybrid work arrangement allows for flexible scheduling, with core working hours between 9:00 AM and 5:00 PM (CET).
ASSUMPTION: Viega's hybrid work arrangement and focus on work-life balance create a flexible and adaptable work environment that caters to individual needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Viega careers portal
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and potential team members
- Final interview with the Executive Board or a similar high-level management team
- Background check and reference verification
Key Assessment Areas:
- Strategic thinking and leadership skills
- Digital marketing expertise and experience with relevant tools and platforms
- Intercultural competency and teamwork abilities
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Viega's products, industry, and company culture in your application materials
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Showcase your proficiency in German and English, both written and spoken
ATS Keywords: Marketing strategy, digital marketing, SEO, SEM, social media, email marketing, lead generation, project management, brand management, content marketing, data-driven marketing, stakeholder management, intercultural competency, analytical skills, creativity, team leadership
ASSUMPTION: Viega's hiring process is designed to assess candidates' strategic thinking, leadership, and digital marketing skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- SEO and SEM tools (e.g., Google Analytics, Google Ads, SEMrush)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Viega's marketing team uses a variety of tools and technologies to streamline workflows, improve collaboration, and enhance overall marketing effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Sustainability and responsibility
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and fairness
Work Style:
- Data-driven and digitally-focused
- Agile and adaptable
- Results-oriented and accountable
- Collaborative and inclusive
- Customer-centric and customer-focused
Self-Assessment Questions:
- How do you approach strategic planning and execution in a dynamic, international environment?
- Can you provide an example of a successful digital marketing campaign you've led, and how you measured its impact?
- How do you ensure consistent brand messaging and governance across multiple functions, business areas, and regions?
ASSUMPTION: Viega's company culture values innovation, sustainability, collaboration, and customer focus, with a strong emphasis on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- Balancing the demands of a senior leadership role with the need for hands-on digital marketing expertise
- Managing a team with diverse skills and backgrounds, both locally and internationally
- Adapting to the unique cultural and regulatory environments of different regions
- Keeping up with the latest trends and technologies in digital marketing and data analysis
ASSUMPTION: Viega's fast-paced, international environment presents both opportunities and challenges for candidates, requiring strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on digital marketing and data-driven decision-making
- Viega's focus on innovation and sustainability sets it apart from competitors in the industry
- Career progression in this role may involve expanding responsibilities to include additional regions or product lines
ASSUMPTION: Viega's unique focus on innovation, sustainability, and internationalization creates a distinct set of opportunities and challenges for candidates in this role.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to increase brand awareness and drive lead generation in the German market
- Conducting market research and analyzing industry trends to inform strategic marketing decisions and improve campaign performance
- Managing and optimizing digital marketing campaigns across multiple channels, including SEO, SEM, social media, and email marketing
ASSUMPTION: Viega's marketing team works on a variety of projects that require strong strategic thinking, leadership, and digital marketing expertise.
❓ Key Questions to Ask During Interview
- How does the company support the professional development and growth of its marketing team members?
- Can you describe the company's approach to cross-functional collaboration and stakeholder management?
- How does Viega measure the success and impact of its marketing initiatives, and how are these metrics used to inform strategic decision-making?
- What are the key priorities for this role in the first 90 days, and how will my performance be evaluated during this period?
- How does Viega foster a culture of innovation and continuous improvement within its marketing team?
ASSUMPTION: Viega's interview process is designed to assess candidates' strategic thinking, leadership, and digital marketing skills, as well as their cultural fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Viega careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
- Showcase your proficiency in German and English, both written and spoken
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
