Licensed Merchandise Retail Marketing Manager

📌 Core Information

🔹 Job Title: Licensed Merchandise Retail Marketing Manager

🔹 Company: PlayStation Global

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: 🏪 Trade Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Collaborating with internal and external teams to market PlayStation branded licensed merchandise internationally.
• Developing and executing retail marketing programs in both online and physical retail environments.
• Managing campaigns from ideation through execution, including creative development and data analysis.
• Working within budget constraints to achieve marketing objectives.

ASSUMPTION: The role requires alignment with PlayStation's overall brand strategy and involves significant interaction with cross-functional teams to ensure consistent messaging across all channels.

📋 Key Responsibilities

✅ Work closely with the Director of Integrated Marketing to develop PlayStation’s licensed merchandise retail marketing program

✅ Partner with various internal functions to develop processes and strategies from development to execution

✅ Manage external partners' work scope to ensure successful execution of programs

✅ Integrate data analytics to shape market strategies and evaluate performance

✅ Develop and deliver presentations based on brand equity and category management insights

✅ Oversee comprehensive campaign management including creative ideation, asset approval, and execution

ASSUMPTION: Responsibilities include a strong focus on achieving measurable business results and may involve leading teams or mentoring junior staff members.

🎯 Required Qualifications

Education: Bachelor's Degree required, Master’s Degree a plus

Experience: Solid experience in an omni-channel marketing environment; experience in both digital and physical retail marketing

Required Skills:

• Marketing and project management expertise
• Strong verbal, written, and visual communication skills
• Data analysis and converting data into actionable insights

Preferred Skills:

• Experience in entertainment or similar industry
• Advanced degree in marketing or related field

ASSUMPTION: The ideal candidate will have deep knowledge of the retail market dynamics, including digital ecosystems and consumer behavior trends.

💰 Compensation & Benefits

Salary Range: Not specified; industry norms suggest competitive packages in major tech companies

Benefits:

• Comprehensive health insurance
• Retirement savings plans
• Employee discount programs

Working Hours: Standard 40-hour work week; flexibility may be required for campaign executions

ASSUMPTION: Benefits expected to be on par with industry standards, reflecting Sony's reputation as an employer.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees, indicating a large, resource-rich environment with global influence

Founded: Not specified; historically rooted in innovative entertainment since PlayStation's 1994 launch

Company Description:

• Leader in gaming and entertainment innovation
• Provides cutting-edge, generation-defining products
• Hosts award-winning game development studios globally

Company Specialties:

• Product development in gaming and network services
• Pioneering consumer electronics
• Cultivating a diverse, inclusive work environment

Company Website: http://www.sonyinteractive.com

ASSUMPTION: The company’s long-standing presence in the entertainment sector provides stability and opportunities for innovation in gaming technologies.

📊 Role Analysis

Career Level: Mid to Senior level, with potential growth into leadership roles

Reporting Structure: Reports to the Director of Integrated Marketing

Work Arrangement: Primarily on-site, with potential travel for collaboration with partners

Growth Opportunities:

• Exposure to global marketing strategies
• Opportunities to lead large-scale, impactful projects
• Building a network within the international entertainment industry

ASSUMPTION: There is room for career advancement given the global scope and Sony's expansive organizational structure.

🌍 Location & Work Environment

Office Type: Corporate office setting equipped with modern facilities

Office Location(s): Central London, a hub for international business and culture

Geographic Context:

• Access to a vibrant city with numerous cultural and social opportunities
• Proximity to other global tech and entertainment hubs
• Robust public transportation system

Work Schedule: Standard work hours with flexibility for campaign management

ASSUMPTION: The office environment is likely dynamic and fast-paced, reflective of PlayStation's innovative ethos.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Initial screening with HR or recruitment team
• Technical and behavioral interviews with department managers

Key Assessment Areas:

• Fit with company culture and passion for entertainment
• Analytical and problem-solving capabilities
• Experience in campaign execution and marketing strategy

Application Tips:

• Tailor your resume to highlight relevant marketing experience and achievements
• Showcase understanding of PlayStation's brand and products
• Demonstrate adaptability and experiences relevant to the entertainment industry

ATS Keywords: Omni-channel marketing, Retail marketing, Campaign management, PlayStation, Project management

ASSUMPTION: The interview process focuses on assessing both technical skills and cultural fit for this creative and dynamic environment.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software
• Data analytics platforms
• Creative design and project management tools

ASSUMPTION: Given the role’s focus on marketing and data analytics, familiarity with popular industry tools and platforms is crucial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Inclusivity
• Excellence in execution

Work Style:

• Collaborative team player
• Adaptable to fast-paced changes
• Detail-oriented and results-driven

Self-Assessment Questions:

• Do I have a passion for the gaming and entertainment industry?
• Can I effectively manage cross-functional projects?
• Do I thrive in dynamic and high-pressure environments?

ASSUMPTION: Cultural fit is critical, with a focus on candidates who are passionate about PlayStation's mission and product portfolio.

⚠️ Potential Challenges

• Managing diverse stakeholders and alignment on cross-functional initiatives
• Working under the pressure of tight deadlines and market launches
• Adapting to rapidly evolving industry trends
• Maintaining brand consistency across multiple markets

ASSUMPTION: Candidates must have resilience and adaptability to address challenges in a fast-moving, global entertainment landscape.

📈 Similar Roles Comparison

• Greater creative freedom compared to positions in smaller companies
• Broader international reach with PlayStation's global market
• Stronger focus on innovation within a leading brand

ASSUMPTION: The role offers unique opportunities given its association with a leading entertainment brand, providing more resources and diverse challenges than other industry roles.

📝 Sample Projects

• Launching a global marketing campaign for a new PlayStation product
• Collaborating with cross-functional teams to develop new retail strategies
• Analyzing eCommerce performance to inform future campaigns

ASSUMPTION: The role may involve projects that integrate technology and marketing to drive brand presence and sales.

❓ Key Questions to Ask During Interview

• How does this role contribute to PlayStation's global marketing strategy?
• What are the key success indicators for this position?
• Can you describe a typical project timeline from inception to execution?
• How does the team stay updated on industry trends and consumer behaviors?
• What opportunities exist for professional growth within the company?

ASSUMPTION: Asking these questions will help candidates gauge alignment with the company's strategic goals and evaluate personal fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the official PlayStation careers page
• Ensure your resume reflects relevant marketing experience
• Prepare a cover letter detailing your passion for the entertainment industry
• Include any links to portfolio or previously completed projects if applicable
• Follow up with a thank-you email post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.