📌 Core Information
🔹 Job Title: Licensing Manager - Product & Marketing
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Bangalore, India (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing license partners to maximize online sales and enhance brand visibility
- Driving commercial excellence and growth through strategic planning and collaboration
- Ensuring brand compliance and customer satisfaction for licensed products
- Leveraging digital marketing strategies to optimize online presence and engagement
- Working closely with cross-functional teams to develop and execute marketing campaigns
ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and a deep understanding of e-commerce and digital marketing.
📋 Key Responsibilities
✅ Manage license partners to implement 3-year strategic plans, including product roadmaps and commercialization strategies
✅ Negotiate and renew contracts, ensuring alignment with brand strategy and financial goals
✅ Collaborate with licensees to forecast sales, set revenue targets, and optimize product assortment
✅ Conduct regular business reviews to drive commercial excellence and growth
✅ Ensure brand compliance, product approvals, and marketing alignment
✅ Identify new business opportunities for licensees to expand into untapped categories or regions
✅ Primary approver for product, packaging, and merchandising in the licensing portal
✅ Develop and execute strategies to maximize online sales and visibility
✅ Guide licensees on platform-specific content strategies for social media and digital promotions
✅ Assist licensees in managing customer reviews, queries, and support systems
✅ Implement customer satisfaction strategies to enhance brand reputation
✅ Leverage analytics to optimize service quality and response times
ASSUMPTION: This role involves a mix of strategic planning, day-to-day management, and customer support, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a related field (Master’s preferred)
Experience: 5+ years of experience in key account management, e-commerce channel management, or digital marketing
Required Skills:
- Strong analytical, negotiation, and relationship-building skills
- Commercial understanding of line reviews, marketing plans, and brand experience
- Good understanding of SEO, PPC, social media advertising, and influencer marketing
- Exposure to Amazon Seller/Vendor Central, Flipkart Seller Hub, and DTC platforms (Shopify, WooCommerce, etc.)
Preferred Skills:
- Experience with DTC (Direct-to-Consumer) e-commerce licensing models
- Familiarity with global e-commerce expansion and cross-border licensing
- Understanding of logistics, fulfillment, and supply chain operations for online marketplaces
ASSUMPTION: Candidates with a strong background in e-commerce, digital marketing, and licensing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
- Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
- Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
- Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back, and sustainable business practices.
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing - Tools and Hardware
Company Size: 10,001+ employees (Global presence with a large workforce)
Founded: 1843 (Over 178 years of history and experience)
Company Description:
- Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done, with a history dating back to 1843.
- The company offers a wide range of products, including tools, storage, industrial, professional power tools, pneumatic tools, fasteners, consumer power tools, lawn & garden, hand tools, power tools & accessories, storage, electrified outdoor products, engineered fastening, automotive, aerospace, construction, and infrastructure solutions.
- Stanley Black & Decker is committed to delivering value to its customers, colleagues, and communities, with a focus on quality, safety, and sustainability.
Company Specialties:
- Tools
- Storage
- Industrial
- Professional Power Tools
- Pneumatic Tools
- Fasteners
- Consumer Power Tools
- Lawn & Garden
- Hand Tools
- Power Tools & Accessories
- Storage
- Electrified Outdoor Products
- Engineered Fastening
- Automotive
- Aerospace
- Construction
- Infrastructure
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a well-established, global company with a diverse range of products and a strong commitment to quality and sustainability.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the T&O Marketing team and works closely with license partners and cross-functional teams.
Work Arrangement: Remote OK (with the option to work on-site in Bangalore)
Growth Opportunities:
- Potential to expand the licensing business across Asia and other regions
- Opportunities to work with a diverse range of license partners and internal teams
- Chance to develop and implement strategic plans that drive commercial excellence and growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the licensing business and work with a diverse range of partners and teams.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with the option to work on-site in Bangalore)
Office Location(s): Bangalore, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture.
- The city is home to several major tech parks and is a hub for IT and software development.
- Bangalore offers a mix of urban and suburban living, with a variety of neighborhoods to choose from.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: Bangalore offers a dynamic work environment with a mix of urban and suburban living, and a thriving tech industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with hiring manager or panel
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and planning
- Digital marketing and e-commerce expertise
- Strong communication and negotiation skills
- Brand management and compliance
- Customer relationship management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of e-commerce, digital marketing, and licensing in your application materials
- Prepare for behavioral and technical interview questions related to strategic planning, digital marketing, and customer relationship management
- Research Stanley Black & Decker and the licensing business to demonstrate your enthusiasm and understanding of the role and company
ATS Keywords: Licensing, E-Commerce, Digital Marketing, Key Account Management, Contract Negotiation, Brand Compliance, Customer Relationship Management, SEO, PPC, Social Media Advertising, Influencer Marketing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, digital marketing expertise, and strong communication skills, with a particular emphasis on brand management and customer relationship management.
🛠️ Tools & Technologies
- Amazon Seller/Vendor Central
- Flipkart Seller Hub
- DTC platforms (Shopify, WooCommerce, etc.)
- SEO and PPC tools
- Social media advertising platforms
- Customer relationship management (CRM) software
- Analytics and reporting tools
ASSUMPTION: This role requires proficiency in e-commerce platforms, digital marketing tools, and customer relationship management software.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We drive progress through continuous improvement and a relentless pursuit of excellence.
- Integrity: We act with honesty, fairness, and respect for all.
- Collaboration: We work together to achieve more than any one of us could alone.
- Accountability: We take ownership of our work and hold ourselves and each other to high standards.
Work Style:
- Strategic and forward-thinking
- Data-driven and analytical
- Strong communication and collaboration skills
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving commercial excellence and growth through strategic planning and execution?
- Are you comfortable working with a diverse range of partners and teams, both internally and externally?
- Do you thrive in a fast-paced, dynamic work environment and enjoy the challenge of managing multiple priorities?
ASSUMPTION: Stanley Black & Decker values innovation, integrity, collaboration, and accountability, and seeks candidates who are strategic, data-driven, and adaptable.
⚠️ Potential Challenges
- Managing a diverse portfolio of license partners with varying levels of experience and resources
- Balancing the need for brand compliance with the desire for licensees to differentiate their products
- Ensuring consistent customer experience across multiple channels and touchpoints
- Keeping up with the rapidly evolving e-commerce and digital marketing landscape
- Managing work-life balance in a fast-paced, global role
ASSUMPTION: This role presents unique challenges related to managing a diverse portfolio of license partners, balancing brand compliance with differentiation, and keeping up with the rapidly evolving e-commerce and digital marketing landscape.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on licensing and brand management for licensed products, rather than core brand products.
- Industry-specific context: The tools and hardware industry is competitive and dynamic, with a strong emphasis on innovation and quality.
- Career path comparison: This role offers the opportunity to develop and implement strategic plans that drive commercial excellence and growth, with potential for career progression within the licensing business or into other areas of the company.
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions, with a focus on licensing and brand management for licensed products and a dynamic work environment.
📝 Sample Projects
- Developing and executing a strategic plan to maximize online sales for a key license partner in the India sub-continent
- Managing a cross-functional team to launch a new licensed product line on Amazon and Flipkart, including platform-specific content strategies and digital promotions
- Conducting a comprehensive brand audit and developing a brand compliance plan for all licensed products in the Asia-Pacific region
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the role, with a focus on driving commercial excellence and growth through strategic planning and execution.
❓ Key Questions to Ask During Interview
- Can you describe the current licensing landscape for the company and the key priorities for this role in the first 90 days?
- How does the T&O Marketing team collaborate with other departments, such as product management and sales, to drive commercial excellence and growth?
- What are the key challenges and opportunities for the licensing business in the Asia-Pacific region, and how does this role address them?
- How does the company support the professional development and growth of its employees, particularly in this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These key questions help candidates understand the strategic priorities, collaborative environment, and growth opportunities for this role, as well as the company's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions related to strategic planning, digital marketing, and customer relationship management
- Research Stanley Black & Decker and the licensing business to demonstrate your enthusiasm and understanding of the role and company
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
