📌 Core Information
🔹 Job Title: Life and LTC Product Marketing Consultant
🔹 Company: Lincoln Financial
🔹 Location: Radnor, PA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 3-7 years
🔹 Remote Status: Hybrid (3 days a week in a Lincoln office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end marketing strategies to drive sales and educate consumers on protection strategies
- Collaborating with internal and external stakeholders to implement marketing programs and content
- Analyzing and optimizing marketing program performance using metrics and benchmarks
- Championing organizational initiatives and driving change management
- Working in an agile pod structure and demonstrating adaptability in a changing work environment
ASSUMPTION: This role requires a strong understanding of current and emerging market trends in the financial industry, particularly in life insurance and long-term care insurance.
📋 Key Responsibilities
✅ Developing and executing marketing strategies that drive sales and educate consumers on protection strategies
✅ Collaborating with internal and external stakeholders to implement marketing programs and content
✅ Analyzing and optimizing marketing program performance using metrics and benchmarks
✅ Championing organizational initiatives and driving change management
✅ Demonstrating adaptability in a changing work environment
ASSUMPTION: The role may involve working with various teams and departments, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent work experience
Experience: 3-7 years of experience in financial services or marketing directly aligned to the specific responsibilities for this role
Required Skills:
- Effective verbal and written communication skills
- Analytical skills and close attention to detail
- Ability to adapt quickly in a changing work environment
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with agile methodologies
ASSUMPTION: While not explicitly stated, experience in the financial services industry or relevant marketing experience is strongly preferred.
💰 Compensation & Benefits
Salary Range: $69,000 - $124,600 with anticipated pay for new hires between the minimum and midpoint of the range
Benefits:
- Clearly defined career tracks and job levels
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching, and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing roles with similar experience levels and locations. The actual salary may vary based on the candidate's qualifications and the company's assessment of their fit for the role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1905
Company Description:
- Lincoln Financial helps people confidently plan for their version of a successful future by providing products including annuities, life insurance, group protection, and retirement plan services.
- With a 120-year track record of expertise and integrity, millions of customers trust Lincoln's solutions and service to help put their goals in reach.
Company Specialties:
- Retirement Solutions
- Life and Annuities
- Group Protection
Company Website: LincolnFinancial.com
ASSUMPTION: Lincoln Financial is a well-established company with a strong reputation in the financial services industry. Working here offers opportunities for career growth and development in a large, stable organization.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports to the Life Insurance and Long-Term Care marketing team and works in an agile pod structure with cross-functional teams.
Work Arrangement: Hybrid (3 days a week in a Lincoln office)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and collaborate with various teams
- Access to leadership development and virtual training opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company in the financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days a week in a Lincoln office)
Office Location(s): Radnor, PA (with additional locations in Greensboro, NC; Hartford, CT; and Omaha, NE)
Geographic Context:
- Radnor, PA is a suburb of Philadelphia, offering a mix of urban and suburban living
- The area has a relatively low cost of living compared to other major metropolitan areas on the East Coast
- Lincoln Financial's headquarters is located in a modern office park with nearby amenities
Work Schedule: Full-time (40 hours per week) with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement offers a balance between working from home and collaborating with team members in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a member of the HR team
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Collaboration and stakeholder management
- Analytical skills and data-driven decision-making
- Adaptability and resilience in a changing work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the financial services industry and Lincoln Financial's products
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the outcomes achieved
- Be ready to discuss your approach to marketing strategy, stakeholder management, and data analysis
ATS Keywords: Marketing strategy, stakeholder management, data analysis, agile methodologies, financial services, life insurance, long-term care insurance
ASSUMPTION: Lincoln Financial uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application get noticed.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Slack)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Foster an inclusive environment
- Collaborate and innovate
- Empower our people
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Customer-focused
Self-Assessment Questions:
- How do you approach working with diverse stakeholders to develop and execute marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you ensure that your marketing campaigns are data-driven and aligned with business objectives?
ASSUMPTION: Lincoln Financial values candidates who demonstrate strong cultural fit with the company's values and work style.
⚠️ Potential Challenges
- Working in a large, matrixed organization may require navigating complex decision-making processes and building relationships across multiple teams
- The hybrid work arrangement may present challenges in maintaining productivity and collaboration when working remotely
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
- The financial services industry is subject to regulatory changes and compliance requirements, which may impact marketing strategies and tactics
ASSUMPTION: These challenges can be mitigated by strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing roles in the financial services industry, this role places a greater emphasis on collaboration and stakeholder management due to its cross-functional nature
- Unlike some marketing roles, this position requires a strong understanding of the life insurance and long-term care insurance markets and their unique regulatory environments
- Career progression in this role may involve moving into more senior marketing positions within the life insurance and long-term care insurance business or transitioning to other lines of business within Lincoln Financial
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates tailor their application and interview responses accordingly.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new life insurance product, including market research, competitive analysis, and customer segmentation
- Collaborating with the product team to refine and enhance an existing long-term care insurance product, resulting in improved customer satisfaction and reduced churn
- Analyzing marketing program performance data to identify trends, optimize campaigns, and drive revenue growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and the cross-functional nature of the role.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other teams and departments within Lincoln Financial?
- Can you describe the agile pod structure and how it facilitates cross-functional collaboration and innovation?
- How does Lincoln Financial support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Lincoln Financial approach diversity, equity, and inclusion in its marketing strategies and campaigns?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, emphasizing your understanding of the financial services industry and Lincoln Financial's products
- Prepare examples of marketing campaigns or projects you've worked on, highlighting your role and the outcomes achieved
- Be ready to discuss your approach to marketing strategy, stakeholder management, and data analysis during your interviews
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
