📌 Core Information
🔹 Job Title: Life Cycle Marketing Manager
🔹 Company: Signos
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel member journeys for Signos
- Managing weekly email campaigns, from briefs to deployment
- Acting as a campaign execution lead for lifecycle projects
- Testing new messaging strategies to improve engagement and conversions
- Partnering with analytics to track KPIs and optimize campaigns
- Managing vendor relationships and non-automated data feeds
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a focus on creating meaningful member experiences that drive results.
📋 Key Responsibilities
✅ Create and execute multi-channel member journeys across email, SMS, push, and emerging channels
✅ Manage weekly email campaigns, including briefs, copywriting, design collaboration, and HTML build
✅ Oversee campaign calendar and Asana to ensure timely execution of lifecycle projects
✅ Develop and test new messaging strategies to improve engagement, conversions, and member experiences
✅ Partner with analytics to track KPIs, report on campaign effectiveness, and optimize strategies
✅ Manage select vendor relationships and non-automated data feeds
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in consumer lifecycle marketing, user engagement, or retention, with a background in ecommerce and a mix of B2C and B2B experience
Required Skills:
- Proven experience in consumer lifecycle marketing, user engagement, or retention
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Basic HTML and CSS skills
- Knowledge of dynamic templating/personalization
- Experience with Iterable, Mode, Google Analytics, Parcel, Asana preferred
Preferred Skills:
- Experience in health and wellness or luxury industries
- Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges
ASSUMPTION: Candidates should have a proven track record in lifecycle marketing and a strong analytical mindset to succeed in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 USD per year
Benefits:
- Fully covered medical, dental, and vision insurance
- Twice yearly fully-covered company offsites
- Fully-covered access to the Signos system, including CGM and app access
- 401(k) plan
- MacBook Pro
- Flexible vacation policy
Working Hours: Full-time, with flexible hours and a remote work arrangement
ASSUMPTION: The salary range provided is competitive for the industry and reflects the mid-senior level experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 11-50 employees (Small to mid-size company, offering a collaborative and agile work environment)
Founded: 2022 (Relatively new company, focused on innovation and growth)
Company Description:
- Signos is a direct-to-consumer program that helps people make healthier decisions while improving their metabolic health
- The company uses a continuous glucose monitor and AI to provide data-driven weight loss solutions
- Signos aims to tackle the obesity epidemic by making micro changes to people's everyday routines
Company Specialties:
- Continuous glucose monitoring
- AI-driven weight loss solutions
- Health and wellness technology
Company Website: signos.com
ASSUMPTION: Signos is a mission-driven company focused on improving people's health and well-being through innovative technology and data-driven insights.
📊 Role Analysis
Career Level: Mid-Senior level (This role offers opportunities for growth and leadership within the marketing team)
Reporting Structure: Reports directly to the Sr. Lifecycle Marketing Manager (This role is part of a small but mighty cross-functional marketing team)
Work Arrangement: Fully remote (This role offers flexibility and the opportunity to work from anywhere in the United States)
Growth Opportunities:
- Potential to shape both acquisition and retention strategies for Signos
- Opportunity to lead campaigns and projects, driving long-term success
- Chance to grow within the marketing team as the company expands
ASSUMPTION: This role offers significant growth potential, as Signos is a relatively new company with a strong focus on innovation and expansion.
🌍 Location & Work Environment
Office Type: Fully remote (No physical office location)
Office Location(s): N/A (This role can be performed from anywhere in the United States)
Geographic Context:
- Signos is a fully remote company, allowing employees to work from anywhere in the United States
- The company's focus on health and wellness may attract candidates interested in a flexible, work-from-anywhere arrangement
- Signos offers fully-covered access to its CGM and app, enabling employees to participate in the company's core mission
Work Schedule: Flexible (This role offers a flexible work schedule, with the expectation of working full-time)
ASSUMPTION: The fully remote work arrangement and flexible work schedule make this role an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- Final interview with the marketing team
Key Assessment Areas:
- Marketing and lifecycle campaign experience
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Signos' mission
Application Tips:
- Highlight relevant lifecycle marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Signos' mission and how your skills align with the role
- Prepare for behavioral and situational interview questions focused on marketing campaign management and optimization
ATS Keywords: Lifecycle Marketing, User Engagement, Retention, Ecommerce, B2C, Analytical Skills, Problem Solving, Communication Skills, HTML, CSS, Dynamic Templating, Campaign Management, Data Analysis, Vendor Management, Legal Knowledge
ASSUMPTION: The application process for this role will focus on assessing candidates' marketing and lifecycle campaign experience, as well as their analytical and communication skills.
🛠️ Tools & Technologies
- Iterable (Email marketing platform)
- Mode (Data analysis and visualization tool)
- Google Analytics (Web analytics service)
- Parcel (Email delivery and tracking platform)
- Asana (Project management and collaboration tool)
ASSUMPTION: Familiarity with these tools is preferred but not required, as Signos values candidates with diverse experience and a willingness to learn.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Customer-centric focus
Work Style:
- Flexible and adaptable
- Results-oriented and proactive
- Collaborative and team-focused
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment focused on driving results?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of success in lifecycle marketing and campaign management?
ASSUMPTION: Signos values candidates who are data-driven, collaborative, and results-oriented, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously
- Adapting to a fast-paced, growing startup environment
- Working with limited resources and prioritizing tasks effectively
- Balancing creativity and analytical thinking in campaign development and optimization
ASSUMPTION: These challenges are inherent to a mid-senior level role in a growing startup and can be overcome with strong organizational skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and member engagement
- Signos' focus on health and wellness sets it apart from other ecommerce companies, offering a unique opportunity to impact people's lives
- As a mid-senior level role, this position offers significant growth potential within the marketing team
ASSUMPTION: This role offers a unique blend of marketing and lifecycle campaign management experience, with a focus on driving results and improving people's health and well-being.
📝 Sample Projects
- Developing and executing a multi-channel campaign to improve member engagement and retention
- Analyzing campaign performance data to identify trends and optimize messaging and targeting
- Managing vendor relationships to ensure timely and accurate data feeds for campaign execution
ASSUMPTION: These projects are representative of the day-to-day responsibilities and challenges faced by the Lifecycle Marketing Manager at Signos.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy and how this role will contribute to its evolution?
- How does Signos support the professional growth and development of its marketing team members?
- Can you provide an example of a successful lifecycle marketing campaign at Signos and the strategies used to achieve its goals?
- How does Signos measure the success of its lifecycle marketing efforts, and how will this role contribute to that process?
- What are the biggest challenges facing the lifecycle marketing team at Signos, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the marketing team's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and how your skills align with Signos' mission
- Prepare for behavioral and situational interview questions focused on marketing campaign management and optimization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
