📌 Core Information
🔹 Job Title: Lifecycle & Email/SMS Marketing Manager
🔹 Company: Brightline
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle strategies to drive engagement, conversion, and retention
- Designing, building, and optimizing automated customer journeys using Iterable
- Collaborating cross-functionally with growth, product, and commercial teams to align marketing strategies with business goals
- Analyzing lifecycle marketing data to drive optimizations and improve key performance metrics
- Ensuring compliance with email marketing regulations and best practices
ASSUMPTION: This role requires a strong background in lifecycle marketing, with a focus on email and SMS channels. Experience with Iterable is essential for success in this position.
📋 Key Responsibilities
✅ Design, build, and optimize automated customer journeys using Iterable, ensuring a seamless experience across email, SMS, and other direct marketing channels
✅ Develop audience segmentation strategies and dynamic content personalization to tailor messages to user behaviors, preferences, and lifecycle stage
✅ Ensure consistency across channels while testing and optimizing cross-channel strategies to maximize engagement and conversion rates
✅ Continuously test subject lines, content, cadence, and segmentation strategies to improve key performance metrics
✅ Analyze lifecycle marketing data and collaborate with data teams to generate insights that drive optimizations in messaging and audience targeting
✅ Maintain email deliverability health, monitor inbox placement, and ensure compliance with CAN-SPAM, GDPR, and other regulations
✅ Work closely with growth, product, and commercial teams to align lifecycle marketing with business goals, ensuring campaigns support acquisition, retention, and revenue growth
✅ Execute one-off campaigns and ongoing campaigns flawlessly, developing processes for testing automations before launching
ASSUMPTION: This role requires strong attention to detail, the ability to manage multiple projects simultaneously, and a data-driven mindset to optimize campaigns and improve conversion rates.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of hands-on experience in lifecycle marketing, with a focus on email and SMS channels
Required Skills:
- Proven experience with Iterable, including journey-building, template creation, segmentation, dynamic content, and A/B testing
- Strong background in lifecycle marketing, with a proven ability to drive engagement and retention through email and SMS
- Highly data-driven and analytical, leveraging performance metrics to optimize campaigns and improve conversion rates
- Detail-oriented, comfortable working in a fast-paced environment, and able to manage multiple projects simultaneously
- Experience working cross-functionally with growth, product, and creative teams to align lifecycle strategies with business objectives
- Passionate about mental health and behavioral health care, and excited to help families access the care they need
Preferred Skills:
- Previous experience in a startup/high growth environment
- Previous experience in healthcare
ASSUMPTION: Candidates with experience in a startup environment and/or the healthcare industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $103,000 - $135,000 USD per year (based on experience and performance)
Benefits:
- Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
- 12 Company Holidays + Floating Holidays, Holiday Shutdown, Flexible Time Off, Parental Leave
- Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
- Stock Options
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is based on market research and input from various levels of the organization. It is a combination of cash salary, equity, benefits, wellbeing, and opportunity.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 201-500 employees
Founded: 2019
Company Description:
- Brightline is a therapy and psychiatry practice that delivers expert pediatric, teen, and parental mental health care to families and kids up to age 18
- Services include diagnostic evaluation, therapy, psychiatry services, psychological testing, and focused programs for specific mental health challenges
- Brightline has been nationally recognized for clinical excellence and innovation, receiving awards such as the Fast Company 50 Most Innovative Companies (2022) and Behavioral Health Business Companies to Watch Award (2024)
Company Specialties:
- Behavioral health
- Speech language pathology
- Therapy
- Family therapy
- Mental health
- Family support
- Pediatric behavioral health
- Developmental care
- Psychiatry
- Evaluation
- Family health
- Pediatrics
- Mental health care
- And children's health
Company Website: http://www.hellobrightline.com
ASSUMPTION: Brightline is a fast-growing company in the mental health care industry, focused on providing accessible and high-quality care to families and children.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Head of Marketing or a similar position
Work Arrangement: Remote OK, with the option to work from the San Mateo, California headquarters
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing team
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Chance to gain experience in a fast-paced, innovative environment and make a significant impact on the company's success
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site) with an option to work fully remote
Office Location(s): 400 Concar Dr, San Mateo, California 94402, US
Geographic Context:
- The United States offers a large talent pool and diverse market for mental health care services
- The remote work option allows for a broader range of candidates and increased flexibility
- The San Mateo, California headquarters is located in the heart of Silicon Valley, providing access to a vibrant tech industry and startup ecosystem
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the option to work from home or on-site
ASSUMPTION: The remote work option and flexible scheduling allow for a better work-life balance and increased accessibility to a diverse talent pool.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team or leadership
Key Assessment Areas:
- Technical skills and experience with Iterable and lifecycle marketing
- Data-driven mindset and analytical skills
- Cross-functional collaboration and communication skills
- Alignment with Brightline's mission and values
Application Tips:
- Highlight relevant experience with Iterable and lifecycle marketing in your resume and cover letter
- Demonstrate your data-driven approach to marketing and provide examples of successful campaigns you've managed
- Showcase your passion for mental health care and commitment to helping families access the care they need
ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Iterable, Data Analysis, A/B Testing, Segmentation, Personalization, Cross-Channel Optimization, Compliance, Collaboration, Quality Assurance, Project Management, Engagement Strategies, Retention Strategies, Mental Health Awareness
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, emphasizing their fit for the role and alignment with Brightline's mission and values.
🛠️ Tools & Technologies
- Iterable (email marketing automation platform)
- Google Analytics (web analytics service)
- Asana or similar project management tool
- Microsoft Office Suite or similar productivity suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Evidence-based practices
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and creativity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
- Committed to improving the lives of families and children
Self-Assessment Questions:
- How have you leveraged data to optimize lifecycle marketing campaigns in previous roles?
- Can you describe a time when you had to adapt to a significant change in a marketing strategy or plan?
- How do you ensure that your work aligns with Brightline's mission and values, particularly in your approach to mental health care?
ASSUMPTION: Applicants should assess their fit with Brightline's company values and work style, ensuring they align with the company's mission and culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and best practices in lifecycle marketing
- Ensuring compliance with email marketing regulations and maintaining email deliverability health
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing the need for data-driven decision-making with the need for quick action and adaptability
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work effectively in a fast-paced environment, and adapt to change as needed.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing for a mental health care company, requiring a strong background in email and SMS marketing and experience with Iterable
- Compared to other lifecycle marketing roles, this position offers the opportunity to work in a fast-growing, innovative industry and make a significant impact on the company's success
- Career paths in lifecycle marketing can lead to roles in marketing management, marketing strategy, or marketing technology, with opportunities for growth and development within Brightline
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve open rates and click-through rates for a specific audience segment
- Optimizing SMS messaging and cadence to improve engagement and conversion rates for a key customer journey
- Collaborating with the product team to integrate Iterable with Brightline's digital platform, improving the user experience and streamlining marketing processes
ASSUMPTION: These sample projects illustrate the types of initiatives the Lifecycle & Email/SMS Marketing Manager might undertake to drive engagement, conversion, and retention.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Brightline's lifecycle marketing strategies, and how this role fits into the company's overall marketing plan?
- How does Brightline support the professional development and growth of its marketing team members?
- Can you provide an example of a time when Brightline adapted its marketing strategies to respond to changes in the market or customer needs?
- How does Brightline measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important to track?
- What is the team structure and dynamic like within the marketing department, and how does this role collaborate with other teams within the company?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of Brightline's marketing strategies and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Iterable and lifecycle marketing, as well as your passion for mental health care
- Prepare for the technical assessment or case study by reviewing your experience with Iterable and lifecycle marketing strategies
- Research Brightline's mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
