Lifecycle Marketer

📌 Core Information

🔹 Job Title: Lifecycle Marketer

🔹 Company: Stripe

🔹 Location: San Francisco, CA, USA (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing lifecycle campaigns for Stripe's consumer payments product, Link
• Collaborating with cross-functional teams to align marketing initiatives with business goals
• Analyzing consumer behavior to create engaging and retention-focused campaigns
• Expanding lifecycle channels beyond email to reach a broader audience

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in marketing automation tools to succeed.

📋 Key Responsibilities

✅ Build, write content for, and optimize the marketing lifecycle for Link consumers to improve engagement and retention

✅ Oversee the optimizations of Stripe's consumer engagement platform to personalize communication and interaction with users

✅ Analyze consumer behavior and leverage insights to develop lifecycle campaigns that increase product usage and reduce churn

✅ Collaborate closely with Product, Brand, Growth Marketing, Marketing Operations, Data Science, and User Research teams to ensure alignment of marketing initiatives with strategic business goals

✅ Define metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts

✅ Implement A/B testing and experimentation strategy to continuously improve campaign performance

✅ Expand lifecycle channels beyond email to include push notifications, SMS, in-app messaging, and other direct engagement formats

✅ Oversee the technical execution of campaign deployments while acting as a thought leader in the adoption of new marketing technologies, platforms, and channels

ASSUMPTION: This role requires a strong understanding of consumer behavior, marketing automation, and A/B testing to excel in campaign development and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years working for a technology company, with at least 4 years in a consumer lifecycle marketing role

Required Skills:

• Proficient in marketing automation tools (esp. Braze)
• Experience with A/B testing and experimentation
• Understanding of user research methodologies to help inform research needs and shape marketing initiatives

Preferred Skills:

• Experience with consumer lifecycle marketing in a technology company
• Familiarity with Stripe's products and services

ASSUMPTION: Candidates with a strong background in consumer lifecycle marketing and experience with marketing automation tools are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior marketing role in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company matching
• Unlimited PTO and flexible work hours
• Parental leave and family planning benefits
• Employee stock options
• Wellness and fitness reimbursement

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 5,001-10,000 employees

Founded: 2010

Company Description:

• Stripe builds programmable financial services for businesses of all sizes
• Millions of companies use Stripe to accept payments, grow their revenue, and accelerate new business opportunities
• Stripe aims to increase the GDP of the internet by making online commerce easy for everyone

Company Specialties:

• Payment processing
• Financial infrastructure
• Software development kits (SDKs)
• APIs

Company Website: https://stripe.com

ASSUMPTION: Stripe is a well-established and rapidly growing technology company with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Product Marketing

Work Arrangement: Remote OK, with the option to work from Stripe's offices in San Francisco, CA, USA

Growth Opportunities:

• Potential to lead a team and mentor junior marketing professionals
• Opportunities to work on cross-functional projects and collaborate with various teams
• Chance to grow with the company as it continues to expand and innovate

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Stripe's consumer marketing efforts.

🌍 Location & Work Environment

Office Type: Stripe has multiple offices worldwide, with the option to work remotely

Office Location(s): San Francisco, CA, USA (Remote OK)

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The Bay Area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
• The cost of living in the Bay Area is high, but Stripe offers competitive compensation and benefits packages

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the San Francisco office provides opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Technical interview with the hiring manager or a senior team member
• On-site or virtual interview with the team, including a case study presentation
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with Stripe's values

Application Tips:

• Highlight your experience with consumer lifecycle marketing and marketing automation tools
• Include specific examples of successful campaigns and their impact on consumer engagement and retention
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Lifecycle Marketing, Consumer Marketing, Marketing Automation, A/B Testing, User Research, Campaign Management, Content Creation, Engagement Strategies, Retention Strategies, Collaboration, Technical Execution, Experimentation, Consumer Behavior, Personalization, Communication

ASSUMPTION: Stripe's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Successful applicants will demonstrate a strong understanding of consumer lifecycle marketing and a passion for driving results.

🛠️ Tools & Technologies

• Braze (marketing automation platform)
• Stripe's consumer engagement platform
• Google Analytics
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Braze and Stripe's consumer engagement platform is essential for success in this role. Proficiency in other marketing automation tools and analytics platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Users first
• Global perspective
• Bias towards action
• Long-term impact
• Team over self

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you prioritize and manage multiple projects and deadlines?
• Can you provide an example of a time when you used data to inform a marketing strategy?
• How do you approach collaboration and communication with cross-functional teams?

ASSUMPTION: Stripe values candidates who are user-focused, data-driven, and able to work effectively in a collaborative and dynamic environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced and ever-evolving technology industry
• Balancing the need for data-driven decision-making with the need for swift execution
• Adapting to changes in consumer behavior and market trends

ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and make data-driven decisions in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on consumer lifecycle marketing for Stripe's consumer payments product, Link
• Similar roles in other companies may have a broader focus on marketing or be more product-specific
• Career progression in this role may include leading a team or taking on a more strategic marketing role within Stripe

ASSUMPTION: This role offers a unique opportunity to specialize in consumer lifecycle marketing for a leading technology company, with potential for growth and career advancement.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive user engagement and retention for Link
• Analyzing consumer behavior data to identify trends and optimize campaign performance
• Collaborating with the Product team to gather user feedback and inform marketing strategies

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on campaign development, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into Stripe's overall marketing strategy for Link?
• What are the biggest challenges facing the consumer lifecycle marketing team, and how can this role address them?
• How does Stripe support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Stripe approach A/B testing and experimentation in its marketing efforts?

ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
• Research Stripe's products, services, and company culture to demonstrate your interest and enthusiasm
• Follow up with the HR team one week after submitting your application to confirm receipt and express your continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.