📌 Core Information
🔹 Job Title: Lifecycle Marketer
🔹 Company: Mercury
🔹 Location: San Francisco, CA, New York, NY, Portland, OR, Remote within Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategizing and optimizing the early lifecycle of Mercury users, focusing on conversion, onboarding, and activation
- Executing top-of-funnel lifecycle programs and collaborating with various teams to enhance user experience
- Working closely with growth, product, onboarding teams, data science, sales, and relationship management
- Maximizing the number of users who open Mercury accounts and use their financial products for the first time
ASSUMPTION: This role requires a strong understanding of lifecycle marketing strategies and a proven track record in driving user engagement and conversion.
📋 Key Responsibilities
✅ Execute and optimize top-of-funnel lifecycle programs that drive signups, application completions, and product activation
✅ Partner with growth, product, and onboarding teams to identify friction points in the early user journey and build messaging strategies that address them
✅ Own and iterate on early lifecycle journeys – writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
✅ Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to signup and activation
✅ Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
✅ Bring a test-and-learn mindset to the role – propose experiments, launch A/B tests, and iterate based on results
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in lifecycle or email marketing
Required Skills:
- Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools (bonus points for experience with Customer.io)
- Experience using tools like Looker, Hex, Metabase, or similar to analyze marketing experiments
- B2B or B2C SaaS and/or FinTech experience is a strong plus
Preferred Skills:
- Familiarity with Covey Scout for Inbound
ASSUMPTION: Candidates with experience in B2B or B2C SaaS and/or FinTech will have a strong understanding of the industry and its unique challenges.
💰 Compensation & Benefits
Salary Range: The total rewards package at Mercury includes base salary, equity (stock options), and benefits. The target new hire base salary ranges for this role are the following:
- US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $128,600 - $144,600
- US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $115,700 - $130,100
- Canadian employees (any location): CA$121,500 - $136,700
Benefits:
- Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer
- They provide reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs
Working Hours: Full-time position with a standard workweek of 40 hours
ASSUMPTION: Salary ranges are highly competitive within the SaaS and fintech industry and are updated regularly using reliable compensation survey data.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees
Founded: 2017
Company Description:
- Mercury is the fintech ambitious companies use for banking and all their financial workflows
- With a powerful bank account at the center of their operations, companies can make better financial decisions and ensure that every dollar spent aligns with company priorities
- Over 200K startups choose Mercury to confidently run all their financial operations with the precision, control, and focus they need to operate at their best
Company Specialties:
- Banking services
- Financial workflows
- Financial decision-making
Company Website: http://mercury.com
ASSUMPTION: Mercury is a fast-growing fintech company that focuses on providing banking services and financial workflow solutions to ambitious companies.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Growth Marketing team
Work Arrangement: Remote OK, with the option to work from Mercury's offices in San Francisco, CA, New York, NY, or Portland, OR
Growth Opportunities:
- Potential to grow within the Growth Marketing team or explore other opportunities within Mercury
- Chance to work on high-impact projects that directly influence the company's growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Mercury's rapid expansion and focus on employee development.
🌍 Location & Work Environment
Office Type: Mercury has offices in San Francisco, CA, New York, NY, and Portland, OR, but this role can be performed remotely
Office Location(s): San Francisco, CA (Headquarters), New York, NY, Portland, OR
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate
- New York, NY: A global hub for finance, media, and technology, with a fast-paced and dynamic work environment
- Portland, OR: A city known for its eco-friendliness, strong coffee culture, and outdoor recreation opportunities
Work Schedule: Standard full-time workweek of 40 hours, with flexibility for remote workers
ASSUMPTION: Remote workers can expect a flexible work environment with the opportunity to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Prepare examples of successful lifecycle marketing campaigns you've executed in the past
- Research Mercury's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Lifecycle Marketing, Email Marketing, Data Analysis, User Journey Optimization, A/B Testing, Messaging Strategy, Collaboration, SaaS, FinTech, Marketing Automation, Audience Segmentation, Copywriting, Design, Product Marketing, Conversion Optimization, Onboarding
ASSUMPTION: Applicants should focus on demonstrating their expertise in lifecycle marketing and their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Customer.io (or similar enterprise-level marketing automation tools)
- Looker, Hex, Metabase, or similar data analysis tools
- Covey Scout for Inbound (optional)
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Ambitious
- Curious
- Empathetic
- Resourceful
- Collaborative
Work Style:
- Data-driven
- Test-and-learn mindset
- Cross-functional collaboration
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who align with Mercury's company values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with a diverse range of stakeholders, including product, marketing, data science, sales, and relationship management teams
- Adapting to a fast-paced, ever-changing work environment
- Balancing the need for creativity with the requirement to use data-driven insights to inform marketing strategies
ASSUMPTION: Successful candidates will be able to manage multiple priorities effectively, work well with cross-functional teams, and adapt to a fast-paced environment.
📈 Similar Roles Comparison
- Lifecycle Marketer vs. Growth Marketing Manager: Lifecycle Marketer focuses on the early stages of the user journey, while Growth Marketing Manager oversees the entire customer lifecycle
- Lifecycle Marketer vs. Email Marketing Specialist: Lifecycle Marketer considers the broader user journey, while Email Marketing Specialist focuses solely on email marketing campaigns
- Career progression: Lifecycle Marketer can progress to become a Growth Marketing Manager or explore other marketing leadership roles within the company
ASSUMPTION: This role is distinct from other marketing roles, focusing specifically on the early lifecycle of Mercury users.
📝 Sample Projects
- Developing and executing a targeted email campaign to drive user signups and application completions
- Analyzing user data to identify trends and optimize the onboarding process
- Collaborating with the product team to create in-app messaging that guides users toward value
ASSUMPTION: These sample projects illustrate the range of responsibilities and the cross-functional nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader Growth Marketing strategy?
- How does Mercury support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Mercury approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These questions will help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Prepare examples of successful lifecycle marketing campaigns you've executed in the past
- Research Mercury's company culture and be prepared to discuss how your values align with theirs
- Follow up with the hiring manager one week after your application submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
