Lifecycle Marketer

📌 Core Information

🔹 Job Title: Lifecycle Marketer

🔹 Company: Heidi Health

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (3 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing lifecycle campaigns across multiple channels to drive user activation, retention, and feature adoption.
• Collaborating cross-functionally with Product, Growth, and Customer teams to align lifecycle touchpoints with broader go-to-market initiatives.
• Segmenting users and personalizing outreach based on behavioral, usage, and demographic data to maximize engagement and conversion.
• Running A/B tests and optimizing campaigns to improve key lifecycle metrics.
• Building out reporting and analytics to track lifecycle performance and uncover opportunities for deeper impact.

ASSUMPTION: This role requires a strong understanding of customer behavior and lifecycle marketing tools, as well as the ability to manage multiple projects with tight deadlines.

📋 Key Responsibilities

✅ Plan and execute lifecycle campaigns across email, in-app messaging, and push notifications to drive activation, retention, and feature adoption.

✅ Own customer communications for product updates, webinars, and roadshow initiatives, ensuring timely, relevant, and high-impact messaging.

✅ Develop onboarding and nurture journeys that guide users to value and encourage product-led self-discovery.

✅ Collaborate cross-functionally with Product, Growth, and Customer teams to align lifecycle touchpoints with broader go-to-market initiatives.

✅ Segment users and personalize outreach based on behavioral, usage, and demographic data to maximize engagement and conversion.

✅ Run A/B tests and optimize campaigns to improve key lifecycle metrics—open rates, activation, engagement, and expansion.

✅ Build out reporting and analytics to track lifecycle performance and uncover opportunities for deeper impact.

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1+ years of experience in lifecycle, digital, or product-led growth marketing

Required Skills:

• Deep curiosity about customer behavior
• Experience with lifecycle marketing tools (e.g., Customer.io, Braze, HubSpot)
• Strong content and copywriting skills
• Ability to learn new tools and systems quickly
• Proven ability to manage multiple projects with tight deadlines

Preferred Skills:

• Exposure to healthcare, events, or web design/development workflows

ASSUMPTION: Candidates with experience in fast-paced tech, SaaS, or startup environments may be more likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 AUD per year (Based on industry standards for the role, experience level, and location)

Benefits:

• Flexible hybrid working environment (3 days in the office)
• Additional paid day off for your birthday and wellness days
• Special corporate rates at Anytime Fitness in Melbourne
• Generous personal development budget of $500 per annum
• Equity in the company

Working Hours: 40 hours per week, with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Heidi Health operates in the software development industry, specifically focusing on medical artificial intelligence, medical machine learning, and medical software.

Company Size: Heidi Health has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: Heidi Health was founded in 2019, making it a relatively young and innovative company.

Company Description:

• Heidi Health is the team behind the world’s most loved AI scribe used daily by tens of thousands of clinicians in over 50 countries, scribing millions of consults every month.
• Their real power lies in their ability to personalize notes with customized templates, create any healthcare document with a simple prompt, enable seamless team collaboration through shared sessions for multi-disciplinary care, and more.
• Heidi Health adapts to unique workflows across all specialties, from solo practitioners to large hospital networks, primary care to neurology to OBGYN.

Company Specialties:

• Medical education
• Medical artificial intelligence
• Medical machine learning
• Medical software
• Diagnostic AI
• Diagnostic medicine
• And education

Company Website: heidihealth.com

ASSUMPTION: Heidi Health's focus on innovation and improvement in the medical field may lead to a fast-paced and dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in lifecycle marketing and grow within a fast-paced, innovative company.

Reporting Structure: The Lifecycle Marketer will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including Product, Growth, and Customer.

Work Arrangement: This role is a hybrid position, requiring employees to work from the office 3 days per week and remotely 2 days per week.

Growth Opportunities:

• As Heidi Health continues to grow, there may be opportunities for the Lifecycle Marketer to take on more responsibilities and advance their career within the marketing department or the company as a whole.
• The company's focus on innovation and improvement may also present opportunities for the Lifecycle Marketer to work on cutting-edge projects and gain exposure to new technologies and methodologies.

ASSUMPTION: Given Heidi Health's rapid growth and focus on innovation, there may be ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Heidi Health's office is located in Melbourne, Victoria, Australia, with additional offices in Sydney, New South Wales, Australia.

Office Location(s): 71 Gipps St, Level 6, Collingwood, Victoria 3066, AU and 180 George St, Sydney, New South Wales 2138, AU

Geographic Context:

• Melbourne is the capital and most populous city in the state of Victoria, with a population of approximately 4.9 million people.
• The city is known for its cultural diversity, vibrant arts scene, and high quality of life.
• Melbourne has a temperate oceanic climate, with warm to hot summers and cool winters.

Work Schedule: The Lifecycle Marketer will work a standard full-time workweek of 40 hours, with the option to work remotely 2 days per week.

ASSUMPTION: The hybrid work arrangement may provide the Lifecycle Marketer with a better work-life balance, allowing them to enjoy the benefits of both in-office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Marketing Manager and a team member
• Final interview with the CEO
• Offer and onboarding

Key Assessment Areas:

• Understanding of customer behavior and lifecycle marketing
• Ability to manage multiple projects with tight deadlines
• Strong communication and collaboration skills
• Cultural fit with Heidi Health's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your understanding of customer behavior and lifecycle marketing, as well as your ability to manage multiple projects with tight deadlines.
• Research Heidi Health's mission and values, and be prepared to discuss how your personal values align with the company's.

ATS Keywords: Lifecycle Marketing, Customer Engagement, Email Campaigns, In-App Messaging, Push Notifications, A/B Testing, Analytics, Segmentation, Personalization, Collaboration, Content Writing, Copywriting, Automation, Product-Led Growth, User Behavior, Project Management

ASSUMPTION: Heidi Health's focus on innovation and improvement may lead to a more competitive interview process, with a higher emphasis on technical skills and cultural fit.

🛠️ Tools & Technologies

• Customer.io, Braze, or similar lifecycle marketing tools
• Email platforms (e.g., Gmail, Outlook)
• Project management tools (e.g., Asana, Trello, Jira)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The Lifecycle Marketer may be required to learn and use new tools and technologies as needed to effectively perform their job functions.

👔 Cultural Fit Considerations

Company Values:

• We create unconventional solutions to difficult problems and we build them fast.
• We want you to set impossible goals and make them happen, think landing a rocket but the medical version.
• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:
• We will stop at nothing to improve patient care across the world.
• We design user experiences for joy and ship them fast.
• We make decisions in a flat hierarchy that prioritizes the truth over rank.
• We provide the resources for people to succeed and give them the freedom to do it.

Work Style:

• Heidi Health values a fast-paced, dynamic work environment with a focus on innovation and improvement.
• The company encourages employees to set ambitious goals and work collaboratively to achieve them.
• Heidi Health's flat hierarchy and emphasis on the truth over rank may lead to a more open and transparent work culture.

Self-Assessment Questions:

• Do you have a deep curiosity about customer behavior and a strong desire to understand and engage users at every stage of the lifecycle?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines and a focus on innovation and improvement?
• Do you value collaboration and open communication, and are you comfortable working in a flat hierarchy that prioritizes the truth over rank?

ASSUMPTION: Heidi Health's focus on innovation and improvement, as well as its flat hierarchy and emphasis on the truth over rank, may lead to a more competitive and dynamic work environment with a higher emphasis on collaboration and open communication.

⚠️ Potential Challenges

• The Lifecycle Marketer may face challenges in keeping up with the company's rapid growth and the need to constantly adapt and innovate.
• Heidi Health's focus on innovation and improvement may lead to a fast-paced work environment with tight deadlines and high expectations.
• The Lifecycle Marketer may need to manage multiple projects simultaneously, requiring strong project management skills and the ability to prioritize effectively.
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.

ASSUMPTION: The Lifecycle Marketer must be prepared to adapt quickly to changes in the work environment and prioritize effectively to manage multiple projects with tight deadlines.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, the Lifecycle Marketer role at Heidi Health places a greater emphasis on understanding customer behavior and optimizing user engagement throughout the entire lifecycle.
• Heidi Health's focus on innovation and improvement may lead to a more dynamic and challenging work environment compared to more established companies in the industry.
• Career paths for Lifecycle Marketers at Heidi Health may vary depending on the company's growth and the individual's skills and interests. However, there may be opportunities for career growth and development within the marketing department or the company as a whole.

ASSUMPTION: The Lifecycle Marketer role at Heidi Health may present unique challenges and opportunities compared to similar roles at other companies in the industry.

📝 Sample Projects

• Developing and executing a comprehensive onboarding campaign to guide new users to value and encourage product-led self-discovery.
• Collaborating with the Product team to optimize in-app messaging and push notifications to improve user engagement and activation.
• Conducting A/B tests to optimize email campaigns and improve open rates, click-through rates, and conversion rates.

ASSUMPTION: The Lifecycle Marketer's projects may vary depending on the company's growth and the individual's skills and interests. However, these sample projects provide a general idea of the types of initiatives the Lifecycle Marketer may work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department and how the Lifecycle Marketer role fits into that structure?
• How does Heidi Health prioritize and make decisions in a flat hierarchy that prioritizes the truth over rank?
• What opportunities are there for career growth and development within the marketing department or the company as a whole?
• How does Heidi Health support work-life balance for employees, particularly for those working remotely?
• What are the most challenging aspects of working in a fast-paced, innovative company like Heidi Health, and how does the company support employees in overcoming those challenges?

ASSUMPTION: Asking these questions can help the Lifecycle Marketer better understand the work environment, company culture, and opportunities for growth and development within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your phone or video screen with the Hiring Manager by researching Heidi Health's mission, values, and the key responsibilities of the Lifecycle Marketer role.
• Prepare for your in-depth interview with the Marketing Manager and a team member by practicing your responses to common interview questions and thinking critically about your approach to lifecycle marketing and customer engagement.
• Prepare for your final interview with the CEO by reflecting on your long-term career goals and how this role fits into your overall career development plan.
• Follow up with the Hiring Manager one week after your final interview to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.