📌 Core Information
🔹 Job Title: Lifecycle Marketing Analyst (Contract)
🔹 Company: Balsam Brands
🔹 Location: Manila, Philippines
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: Remote (Metro Manila, Philippines)
🚀 Job Overview
Key aspects of this role include:
- Building and testing email campaigns using Optimove for global audiences
- Ensuring flawless deployments and tracking performance metrics
- Collaborating with creatives to make emails feel personal
- Occasional late launches due to adaptability requirements
ASSUMPTION: This role requires a high level of attention to detail and the ability to work independently with minimal supervision.
📋 Key Responsibilities
✅ Assist in the development and management of email marketing initiatives
✅ Help manage and execute email campaigns
✅ Update creative briefs for asset requests and monitor Click Up and JIRA tickets
✅ Conduct email proofing to ensure campaigns are precise and flawless prior to deployment
✅ Assist in performance tracking and reporting for stakeholders on a weekly basis
✅ Assist in launching email campaigns and influencer vetting
ASSUMPTION: This role may require occasional overtime, especially during campaign launches.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or related fields
Experience: Minimum of one (1) year of relevant experience in Engagement Marketing channels
Required Skills:
- Proficient in MS Office (Outlook, Word, Excel, PowerPoint)
- Strong attention to detail
- Adaptability for occasional late launches
- Ability to work independently with minimal supervision
Preferred Skills:
ASSUMPTION: While not required, experience in Marketing is a plus and would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 35,000 - 45,000 per month (Estimated based on industry standards for entry-level marketing roles in the Philippines)
Benefits:
- HMO Coverage
- Mental Health Support
- Paid Time Off
- 13th-Month Pay
- Company Trips
- Wellness Benefits
Working Hours: 40 hours per week, with potential overtime during campaign launches
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the Philippines. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Balsam Brands is a global eCommerce retailer with roots in holiday and home décor, focusing on creating joy together through its products and experiences.
Company Size: Balsam Brands has 201-500 employees globally, with a steadily growing team in the Philippines.
Founded: Balsam Brands was founded in 2006 and has since expanded its teams to various locations, including the Philippines.
Company Description:
- Balsam Brands is a people-first company that values relationship building, authenticity, and doing the right thing.
- The company's mission is to create joy together by empowering its team and partners to love what they do, provide products and experiences that inspire meaningful moments, and give back to families and communities.
- Balsam Brands has been recognized as one of the Philippines' Best Work Places by Great Place To Work.
Company Specialties:
- Holiday and home décor
- eCommerce retail
- Creating joy together through products and experiences
Company Website: https://www.balsambrands.com/careers/
ASSUMPTION: Balsam Brands' focus on creating joy together and empowering its team and partners aligns with the company's mission and values.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with potential for growth and development
Reporting Structure: The Lifecycle Marketing Analyst will report directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This is a remote, contractual position based in Metro Manila, Philippines, with potential to extend.
Growth Opportunities:
- Potential extension of the contract based on performance
- Opportunities for professional development and skill-building within the marketing team
- Potential full-time employment opportunities based on business needs and performance
ASSUMPTION: The Lifecycle Marketing Analyst role offers growth opportunities for the right candidate, including potential contract extensions and full-time employment.
🌍 Location & Work Environment
Office Type: Remote (home-based) with occasional in-person meet-ups and events
Office Location(s): Metro Manila, Philippines
Geographic Context:
- Metro Manila is the capital and most populous region in the Philippines, with a population of over 13 million people.
- The region is known for its vibrant culture, diverse food scene, and bustling nightlife.
- Metro Manila is also a major commercial and economic hub in the Philippines, with numerous job opportunities and business centers.
Work Schedule: The Lifecycle Marketing Analyst role requires a scheduled eight (8) hours of full-time, dedicated work daily, five days a week.
ASSUMPTION: The remote work arrangement and flexible work schedule offered by Balsam Brands provide a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online assessment as part of the recruitment process
- Phone or video screening with the hiring manager or a member of the HR team
- Technical assessment or case study presentation
- Final interview with the Marketing Manager or a panel of interviewers
Key Assessment Areas:
- Email marketing experience and skills
- Attention to detail and quality assurance
- Adaptability and flexibility in working hours
- Cultural fit and alignment with Balsam Brands' values
Application Tips:
- Highlight relevant experience in email marketing and engagement marketing channels
- Demonstrate strong attention to detail and quality assurance skills in your resume and cover letter
- Showcase your adaptability and flexibility in working hours, especially during campaign launches
- Tailor your application to Balsam Brands' mission and values, emphasizing your fit with the company culture
ATS Keywords: Email Marketing, Engagement Marketing, Attention to Detail, Quality Assurance, Adaptability, Marketing Channels, Campaign Launch, Performance Tracking
ASSUMPTION: The application process for the Lifecycle Marketing Analyst role at Balsam Brands is designed to assess the candidate's technical skills, attention to detail, and cultural fit with the company.
🛠️ Tools & Technologies
- Optimove (email marketing automation platform)
- Click Up (project management and collaboration tool)
- JIRA (project management and issue tracking tool)
- MS Office (Outlook, Word, Excel, PowerPoint)
ASSUMPTION: The tools and technologies listed are essential for the Lifecycle Marketing Analyst role and may be used on a daily basis.
👔 Cultural Fit Considerations
Company Values:
- People come first, success follows
- Create joy together
- Empower our team and partners
- Provide products and experiences that inspire meaningful moments
- Give back to families and communities
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, especially during campaign launches
- Attention to detail and quality assurance-focused
- Caring and supportive of team members and their well-being
Self-Assessment Questions:
- Do you have a strong attention to detail and quality assurance mindset?
- Are you adaptable and flexible, especially when working under tight deadlines?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you passionate about creating joy together and empowering team members?
ASSUMPTION: Candidates who align with Balsam Brands' values and work style are more likely to succeed in the Lifecycle Marketing Analyst role.
⚠️ Potential Challenges
- Occasional late launches due to adaptability requirements
- Potential overtime during campaign launches
- Working remotely may require self-discipline and time management skills
- Candidates may face competition for the role, given Balsam Brands' attractive work environment and benefits
ASSUMPTION: The Lifecycle Marketing Analyst role may present challenges related to adaptability, work-life balance, and competition for the position.
📈 Similar Roles Comparison
- The Lifecycle Marketing Analyst role at Balsam Brands differs from similar roles in other companies in its focus on creating joy together and empowering team members.
- Balsam Brands' remote work arrangement and flexible work schedule provide a good work-life balance for employees.
- The Lifecycle Marketing Analyst role offers growth opportunities for the right candidate, including potential contract extensions and full-time employment.
ASSUMPTION: The Lifecycle Marketing Analyst role at Balsam Brands offers unique benefits and growth opportunities compared to similar roles in other companies.
📝 Sample Projects
- Developing and executing email campaigns for global audiences, including the upcoming French Canadian launch
- Collaborating with creatives to make emails feel personal and engaging
- Conducting email proofing to ensure campaign precision and flawlessness
- Tracking and reporting performance metrics to stakeholders on a weekly basis
ASSUMPTION: The Lifecycle Marketing Analyst role at Balsam Brands involves a variety of projects and responsibilities, requiring strong attention to detail and adaptability.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Balsam Brands support work-life balance for its remote employees?
- What are the key priorities for the Lifecycle Marketing Analyst role in the first 30-60-90 days?
- How does Balsam Brands foster a culture of caring and support for its team members?
- What opportunities are there for professional development and growth within the marketing team?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and helps you make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in email marketing and engagement marketing channels
- Prepare for an online assessment as part of the recruitment process
- Be ready to discuss your adaptability and flexibility in working hours, especially during campaign launches
- Follow up with the hiring manager or HR team one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
