Lifecycle Marketing (CRM)

📌 Core Information

🔹 Job Title: Lifecycle Marketing (CRM)

🔹 Company: Aspora

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: 2025-06-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and optimizing lifecycle journeys across email, push, and in-app
• Improving user activation through stronger onboarding flows
• Driving engagement and monetization via segmentation and personalized content
• Building retention and referral programs that create long-term loyalty
• Tracking key lifecycle metrics and partnering with product and engineering to implement growth experiments

ASSUMPTION: This role requires a strong balance of strategic thinking, analytical skills, and hands-on execution to drive customer engagement and retention.

📋 Key Responsibilities

✅ Design and execute campaigns that turn new users into loyal advocates and maximize customer lifetime value

✅ Improve user activation through stronger onboarding flows

✅ Drive engagement and monetization via segmentation and personalized content

✅ Build retention and referral programs that create long-term loyalty

✅ Track key lifecycle metrics (retention, churn, LTV, engagement)

✅ Partner with product and engineering to implement growth experiments

ASSUMPTION: This role requires a data-driven approach to understand user behavior and optimize marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years of experience in lifecycle or CRM marketing

Required Skills:

• Strong grasp of segmentation, user journeys, and engagement funnels
• Hands-on with marketing automation tools and CRMs (Braze, MoEngage, etc.)
• Proficient in A/B testing, data analysis, and conversion optimization
• Clear communicator with strong messaging instincts
• Fast, iterative, and detail-oriented with high ownership

Preferred Skills:

• Experience working in fast-paced environments; startup/fintech is a plus

ASSUMPTION: Given the role's focus on data analysis and campaign optimization, a background in marketing analytics or a related field would be beneficial.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Based on industry standards for a mid-level marketing role in London)

Benefits:

• Competitive benefits package
• Opportunity to work in a fast-growing fintech startup
• Chance to define lifecycle marketing from scratch for a global diaspora brand

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Aspora operates in the competitive financial services sector, focusing on neo-banking for the Indian diaspora.

Company Size: Aspora is a small but rapidly growing startup with 56 employees, offering a dynamic and agile work environment.

Founded: Aspora was founded in 2022, making it a relatively new player in the fintech industry.

Company Description:

• Aspora is building a financial services platform for immigrants around the world, starting with the Indian diaspora
• The company aims to simplify global banking as easily as booking an Uber
• Aspora is backed by influential venture capitalists like Sequoia Capital, Greylock Partners, and Y Combinator

Company Specialties:

• Cross-border money movement
• Real estate purchases
• Banking experiences for NRIs

Company Website: www.aspora.com

ASSUMPTION: Aspora's focus on the Indian diaspora and cross-border financial services sets it apart from traditional banking institutions.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional with 5-10 years of experience in lifecycle or CRM marketing.

Reporting Structure: The Lifecycle Marketing (CRM) role reports directly to the Hiring Manager.

Work Arrangement: This role is on-site, with the option for remote work and flexible hours.

Growth Opportunities:

• Potential to define and shape lifecycle marketing for a global brand
• Collaboration with product, engineering, and design teams
• Opportunity to work in a fast-paced, low-ego, high-output team

ASSUMPTION: Given Aspora's rapid growth and focus on innovation, this role offers significant opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Aspora's London office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Aspora's London office is located in the heart of the city, with easy access to public transportation.

Geographic Context:

• London is a major global financial hub, providing ample networking opportunities and industry insights
• The city offers a diverse range of cultural attractions, restaurants, and entertainment options
• London's time zone (GMT) facilitates collaboration with Aspora's global team

Work Schedule: Aspora offers a flexible work schedule, with core hours between 10:00 AM and 4:00 PM GMT.

ASSUMPTION: Aspora's London office provides an ideal work environment for professionals seeking a dynamic, international setting.

💼 Interview & Application Insights

Typical Process:

• Talent Screen (30 minutes) – with the recruiter
• Resume & Skill Deep Dive (30 minutes) – with Hiring Manager
• Problem Solving Round (60 minutes) – with Panel
• Cultural Fitment Round (30 minutes) – with the founder

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign strategy and execution
• Cultural fit and alignment with Aspora's values
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant experience in lifecycle or CRM marketing and data analysis
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities

ATS Keywords: Lifecycle Marketing, CRM, Data Analysis, Segmentation, User Journeys, Engagement Funnels, Marketing Automation, A/B Testing, Conversion Optimization, Clear Communication, Detail-Oriented, Fast-Paced Environment, Startup Experience, Retention Programs, Referral Programs, Customer Engagement

ASSUMPTION: Aspora's interview process is designed to assess candidates' technical skills, cultural fit, and problem-solving abilities, with a focus on real-world scenarios and data-driven decision-making.

🛠️ Tools & Technologies

• Marketing automation tools (Braze, MoEngage, etc.)
• CRM software
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Aspora's tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Hustle
• Collaboration

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in fast-paced, innovative environments?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?

ASSUMPTION: Aspora's company culture emphasizes innovation, hustle, and collaboration, making it an ideal fit for candidates who thrive in dynamic, data-driven environments.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility
• Defining lifecycle marketing from scratch for a global diaspora brand may present unique challenges and require creative problem-solving
• Collaborating with a diverse, global team may necessitate strong communication and cultural sensitivity
• London's competitive job market and high cost of living may present challenges for some candidates

ASSUMPTION: Aspora's fast-paced environment and global focus present both opportunities and challenges for candidates considering this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and customer retention
• In the fintech industry, Aspora's focus on the Indian diaspora sets it apart from other neo-banking platforms
• This role offers the opportunity to define and shape lifecycle marketing for a global brand, providing significant career growth potential

ASSUMPTION: Given Aspora's unique focus and growth trajectory, this role offers a distinct set of opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve user activation
• Analyzing user engagement data to identify trends and optimize push notifications
• Designing and implementing a referral program to drive long-term customer loyalty

ASSUMPTION: The specific projects required for this role may vary depending on Aspora's current priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the current state of lifecycle marketing at Aspora and how this role will contribute to its evolution?
• How does Aspora support collaboration and knowledge-sharing between teams?
• What are the most significant challenges facing the Indian diaspora in terms of financial services, and how does Aspora aim to address them?
• How does Aspora measure the success of its lifecycle marketing campaigns, and how will this role contribute to improving those metrics?
• What opportunities exist for professional development and career growth within Aspora?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's interest in the role and their ability to think critically about Aspora's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in lifecycle or CRM marketing and data analysis
• Prepare for behavioral and situational interview questions that focus on your problem-solving and decision-making abilities
• Follow up with the recruiter one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.