📌 Core Information
🔹 Job Title: Lifecycle Marketing Intern
🔹 Company: Bynder
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to the development and execution of lifecycle campaigns across various channels
- Conducting experiments to improve marketing effectiveness
- Identifying and making improvements to the CRM system, Salesforce Marketing Cloud
- Researching ideas and feeding into the creation of continued email and in-app program improvements
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in lifecycle marketing and email marketing. It offers a unique opportunity to work in a global team and contribute to the company's growth.
📋 Key Responsibilities
✅ Contribute to the development and execution of lifecycle campaigns across various channels, including email, in-app, and webinars
✅ Conduct frequent experiments using channel, audience, and content to improve marketing effectiveness
✅ Identify and make improvements to the CRM system, Salesforce Marketing Cloud
✅ Research ideas and feed into the creation of continued email and in-app program improvements
✅ Ensure all emails are on-brand and support to maintain below average unsubscribe rates, spam or bounce rates, and other negative indicators
ASSUMPTION: The role requires strong attention to detail, analytical skills, and a data-driven mindset to continuously improve campaign performance.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing or a related field
Experience: No prior experience required, but relevant coursework or projects are a plus
Required Skills:
- Fluency in English (written and spoken)
- Strong communication skills
- Proficient in Microsoft Office Suite
- Basic understanding of CRM systems
Preferred Skills:
- Experience with email marketing platforms
- Familiarity with Salesforce Marketing Cloud
- Basic data analysis skills
ASSUMPTION: Applicants should be enrolled in a Dutch university throughout the duration of the internship.
💰 Compensation & Benefits
Salary Range: Paid internship (exact salary not specified, but competitive for internships in the Netherlands)
Benefits:
- Paid internship
- Free lunch available every day
- On-the-job training
- Personal development
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for internships in the Netherlands. The exact salary may vary depending on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Digital Asset Management (DAM)
Company Size: Medium (501-1,000 employees)
Founded: 2013
Company Description:
- Bynder goes far beyond managing digital assets, offering an ecosystem of marketing tools that enables brands to thrive
- With powerful and intuitive solutions, Bynder unifies and transforms the creation and sharing of assets, inspiring teams, delighting customers, and elevating businesses
- Bynder's 500+ employees, known as 'Byndies', serve more than 1.7M users across 3,700 organizations worldwide
Company Specialties:
- Enterprise Cloud Computing
- Marketing software
- SaaS
- Digital Asset Management
- Brand Management
- Workflow Management
- Marketing Resource Management
- Publishing on Demand
- Creative Management
- Creative Asset Management
Company Website: https://www.bynder.com/en/
ASSUMPTION: Bynder is a rapidly growing company with a strong focus on innovation and employee development.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role reports directly to the Lifecycle Marketing team
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential full-time employment after the internship
- Exposure to a global team and diverse projects
- Opportunities to learn and develop skills in lifecycle marketing, email marketing, and CRM management
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a fun and casual atmosphere
Office Location(s): Overtoom 16, Amsterdam, North Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a rich history and a thriving tech industry
- The office is located in the heart of Amsterdam, close to public transportation and various amenities
- The Netherlands offers a high quality of life, with excellent education, healthcare, and work-life balance
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment is collaborative, supportive, and focused on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the Lifecycle Marketing team
- Final decision and offer
Key Assessment Areas:
- Communication skills (written and verbal)
- Problem-solving and analytical skills
- Cultural fit and alignment with Bynder's values
- Enthusiasm and motivation to learn and contribute
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of lifecycle marketing and email marketing concepts
- Showcase any relevant projects or coursework that showcases your skills
ATS Keywords: Lifecycle Marketing, Email Marketing, CRM, Salesforce Marketing Cloud, Marketing Intern, Marketing Strategy, Data Analysis
ASSUMPTION: Bynder uses an Applicant Tracking System (ATS) to manage and review applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Microsoft Office Suite
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial. Bynder provides on-the-job training to help interns develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Fun
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Focused on employee growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong communicator with excellent written and verbal skills?
- Are you passionate about marketing and eager to learn?
- Do you align with Bynder's company values?
ASSUMPTION: Bynder places a strong emphasis on cultural fit and values-driven behavior. Applicants should carefully consider whether their personal values and work style align with Bynder's company culture.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support global campaigns
- The fast-paced environment can be challenging for some individuals
- There may be a need to manage multiple projects and deadlines simultaneously
- Applicants must be enrolled in a Dutch university throughout the duration of the internship
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing and global campaign management
- Compared to other marketing internships, this role offers a broader scope of responsibilities and more direct impact on the company's growth
- Career progression may include opportunities to specialize in lifecycle marketing or transition into other marketing roles within the company
ASSUMPTION: Applicants should consider their long-term career goals and whether this role aligns with their desired path in marketing.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users
- Conducting A/B tests to optimize email open rates and click-through rates
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the company's overall growth and marketing strategy?
- What opportunities are there for professional development and growth within the Lifecycle Marketing team and the company as a whole?
- How does Bynder support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/bynderjobs/jobs/5503172004
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work or projects that demonstrate your skills in lifecycle marketing, email marketing, and data analysis
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
