📌 Core Information
🔹 Job Title: Lifecycle Marketing Lead
🔹 Company: Mindbloom
🔹 Location: Remote
🔹 Job Type: Full Time
🔹 Category: Mental Health Care
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Architecting and building client journeys from curiosity to transformation
- Increasing acquisition, adherence, retention, and referrals through strategic initiatives
- Collaborating with product and engineering teams to market new features and programs
- Running experiments, measuring outcomes, and doubling down on what works
- Working in a remote-first, asynchronous, and writing-based culture
ASSUMPTION: This role requires a high level of ownership, creativity, and strategic thinking to drive client impact and business growth.
📋 Key Responsibilities
✅ Own the full lifecycle strategy, develop roadmaps, and execute on initiatives that increase acquisition, adherence, retention, and referrals
✅ Launch thoughtful campaigns across email and SMS to ignite clients’ healing journey with Mindbloom
✅ Architect seamless, personalized lifecycle flows across email, SMS, and in-app channels that help clients complete their full program for transformational results
✅ Identify moments to creatively re-engage clients post-treatment with new programs that meet them where they are in their mental health journey
✅ Run bold experiments, measure outcomes relentlessly, and double down on what works to accelerate client impact
✅ Proactively partner with product and engineering teams to market new features and programs with high-converting campaigns that educate clients
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, communication, and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in lifecycle marketing, customer engagement, or a related role
Required Skills:
- Proven track record of driving client engagement and growth
- Excellent copywriting and messaging skills
- Data-driven mindset with strong analytical skills
- Ability to work independently and manage multiple projects
- Familiarity with marketing automation tools and CRM systems
Preferred Skills:
- Experience with AI and machine learning tools
- Familiarity with the mental health industry
- Strong public speaking and presentation skills
ASSUMPTION: Candidates with experience in digital marketing, customer success, or related fields may also be considered.
💰 Compensation & Benefits
Salary Range: $100,000 - $165,000 USD per year
Benefits:
- 90% off Mindbloom for you and 40% off for your family
- Fully remote work with more freedom, flexibility, and deep work
- Annual company retreat and department offsite
- Take what you need vacation and parental leave policy
- Medical, dental, and vision insurance
- Employer-sponsored 401k plan
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's responsibilities. The actual salary may vary based on the candidate's skills, experience, and market data changes.
📌 Applicant Insights
🔍 Company Context
Industry: Mindbloom is a mental health care company specializing in at-home psychedelic therapy, focusing on ketamine therapy for depression, anxiety, and PTSD.
Company Size: Mindbloom has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Mindbloom was founded in 2018, making it a relatively young and innovative company in the mental health care industry.
Company Description:
- Mindbloom is the #1 trusted brand in psychedelic therapy, offering guided at-home ketamine therapy to transform clients' mental health.
- The company has an award-winning culture and leadership team, recognized for its transformational impact on employees and clients.
- Mindbloom is backed by Tier 1 venture capital firms, including Kleiner Perkins, 8VC, and Founders Fund.
Company Specialties:
- Mental Health
- Psychedelic Therapy
- Psychedelic Medicine
- Guided Integration
Company Website: www.mindbloom.com
ASSUMPTION: Mindbloom's focus on mental health and psychedelic therapy makes it a unique and innovative company in the health care industry.
📊 Role Analysis
Career Level: This role is suitable for mid-career marketing professionals seeking to make a significant impact in a growing company.
Reporting Structure: The Lifecycle Marketing Lead will report directly to the Head of Marketing or a similar role.
Work Arrangement: This role is remote-first, asynchronous, and writing-based, offering a high degree of flexibility and autonomy.
Growth Opportunities:
- As Mindbloom continues to grow, there will be opportunities for the Lifecycle Marketing Lead to expand their team and take on more strategic responsibilities.
- The company's focus on innovation and transformation creates an environment where high-performing employees can quickly advance their careers.
- Mindbloom's commitment to employee growth and development is evident in its annual company retreat and department offsite benefits.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Mindbloom continues to expand its services and reach.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office location.
Office Location(s): N/A
Geographic Context:
- Mindbloom serves clients across the United States, with a focus on reaching 86% of the American population.
- The company's remote-first culture allows employees to work from anywhere within the United States.
- Mindbloom's headquarters are in New York, New York, but employees are not required to live in or near the city.
Work Schedule: Full-time (40 hours per week), with a flexible and asynchronous work arrangement.
ASSUMPTION: The remote-first work environment at Mindbloom offers employees a high degree of flexibility and autonomy, with the potential for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Recruiter phone screen
- Hiring manager interview
- Role deep dive
- Career story interview
- Focused team interviews
- Reference calls
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Copywriting and messaging abilities
- Data-driven mindset and analytical skills
- Cultural fit and alignment with Mindbloom's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and lifecycle management experience, as well as any relevant industry or AI experience.
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work independently.
- Be ready to discuss your personal connection to Mindbloom's mission and how you can contribute to the company's growth and success.
ATS Keywords: Lifecycle Marketing, Acquisition, Retention, Copywriting, Messaging, Data Analysis, AI Application, Client Engagement, Creative Problem Solving, Asynchronous Communication, Deep Work, Client Empathy, Mission-Obsessed, Ownership, Focus
ASSUMPTION: The interview process at Mindbloom is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on finding the best individual contributors for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Data analysis tools (e.g., Google Analytics, Mixpanel, or similar)
- AI and machine learning tools (e.g., TensorFlow, PyTorch, or similar)
ASSUMPTION: The specific tools and technologies used by Mindbloom may vary, but the company prioritizes data-driven decision-making and leverages industry-standard marketing and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Practices Intellectual Honesty: You seek and speak the truth directly and possess high courage and low ego
- Makes Exceptional Decisions: You use the case-appropriate level of rigor, data, and speed
- Cultivates Wholeness: You bring your authentic self and practice positivity
- Focus: You simplify, practice deep work, and say no often
Work Style:
- Remote-first and asynchronous, with a strong emphasis on written communication
- High degree of autonomy and ownership, with a bias towards action
- Mission-obsessed, with a personal connection to the company's purpose
- Collaborative and team-oriented, with a focus on collective impact
Self-Assessment Questions:
- How do you balance intellectual honesty with empathy and understanding in your communication style?
- Can you provide an example of a time when you made an exceptional decision that drove significant results?
- How do you cultivate wholeness in your personal and professional life, and how does that contribute to your work style?
- How do you prioritize and manage your time and workload in a remote, asynchronous work environment?
ASSUMPTION: Mindbloom's culture is built on a foundation of intellectual honesty, exceptional decision-making, and a focus on collective impact, with a strong emphasis on personal growth and authenticity.
⚠️ Potential Challenges
- The remote-first work environment may present challenges for candidates who prefer a more structured or in-person work setting.
- The high degree of autonomy and ownership required for this role may be overwhelming for candidates who prefer a more structured or hierarchical work environment.
- The fast-paced and innovative nature of the company may present challenges for candidates who prefer a more stable or established work environment.
- The company's focus on mental health and psychedelic therapy may present challenges for candidates who are not comfortable discussing or working with sensitive or stigmatized topics.
ASSUMPTION: These potential challenges highlight the importance of cultural fit and self-assessment for candidates considering this role at Mindbloom.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, the Lifecycle Marketing Lead at Mindbloom requires a deeper understanding of client engagement, retention, and adherence strategies specific to the mental health industry.
- Mindbloom's focus on psychedelic therapy and guided integration sets it apart from other mental health care providers, offering unique opportunities for innovation and growth.
- As a mid-career role, the Lifecycle Marketing Lead offers significant growth potential, with opportunities to expand the team and take on more strategic responsibilities as the company continues to grow.
ASSUMPTION: This role offers a unique blend of marketing, client engagement, and industry-specific expertise, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive client onboarding campaign to improve acquisition and adherence rates
- Creating personalized lifecycle flows to engage clients post-treatment and encourage referrals
- Conducting A/B tests and analyzing data to optimize marketing campaigns and improve client outcomes
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the Lifecycle Marketing Lead role at Mindbloom.
❓ Key Questions to Ask During Interview
- How does Mindbloom measure the success of its lifecycle marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- Can you describe the team structure and dynamics for the marketing department, and how does the Lifecycle Marketing Lead fit into that structure?
- How does Mindbloom support the personal and professional growth of its employees, and what opportunities are there for the Lifecycle Marketing Lead to grow within the company?
- What are the biggest challenges facing the mental health care industry, and how does Mindbloom's approach to psychedelic therapy address those challenges?
- How does Mindbloom ensure the security and privacy of its clients' sensitive information, and what role does the Lifecycle Marketing Lead play in maintaining that security?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the industry, enabling them to make more informed decisions about their application and career prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and lifecycle management experience, as well as any relevant industry or AI experience.
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work independently.
- Be ready to discuss your personal connection to Mindbloom's mission and how you can contribute to the company's growth and success.
- Follow up with the Mindbloom team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
