📌 Core Information
🔹 Job Title: Lifecycle Marketing Lead (Referral, Loyalty & Retention Specialist)
🔹 Company: Odd Bunch
🔹 Location: Remote (Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading referral, loyalty, and retention programs to enhance customer engagement and maximize referrals.
- Developing and managing data-driven lifecycle marketing campaigns, including onboarding, retention, and win-back strategies.
- Analyzing customer behavior, segmentation, and churn trends to refine marketing approaches.
- Collaborating with cross-functional teams to align loyalty initiatives and optimize customer journeys.
- Staying updated on industry trends and best practices in customer retention and loyalty marketing.
ASSUMPTION: This role requires a strategic thinker with expertise in CRM, email marketing, automation, and customer segmentation to drive repeat purchases, increase customer lifetime value, and build brand advocacy.
📋 Key Responsibilities
✅ Develop and manage referral, loyalty, and retention programs to enhance customer engagement and maximize referrals.
✅ Create and manage data-driven lifecycle marketing campaigns, including onboarding, retention, and win-back strategies.
✅ Analyze customer behavior, segmentation, and churn trends to refine marketing approaches.
✅ Implement and optimize email, SMS, and push notification campaigns for stronger customer connections.
✅ Collaborate with product, sales, and customer service teams to align loyalty initiatives and optimize customer journeys.
✅ Manage CRM tools and marketing automation platforms to execute and track lifecycle marketing efforts.
✅ Stay updated on industry trends, emerging technologies, and best practices in customer retention and loyalty marketing.
ASSUMPTION: The ideal candidate will thrive in a fast-paced, flexible environment and will be a key player in achieving the company’s ambitious goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Proven experience (5-10 years) in lifecycle marketing, CRM, or customer engagement roles, ideally within the grocery, food and beverage, CPG, or ecommerce industry.
Required Skills:
- Strong understanding of referral and loyalty programs, retention strategies, and customer segmentation.
- Proficiency in CRM tools, marketing automation, referral & loyalty platforms (e.g., Klaviyo, Braze, Referral Candy).
- High level of creativity with an experimentation mindset, balanced by data-driven decision making and a strong technical background.
- Strong copywriting and communication skills to craft compelling customer messaging.
- Self-motivated with the ability to work independently, learn quickly, take risks, and a continuous improvement mindset.
- Understanding of the grocery industry, food and beverage, and ecommerce.
Preferred Skills:
- Experience in e-commerce, subscription-based businesses, or DTC brands.
- Familiarity with SQL, Google Analytics, and other data visualization tools.
- Using design tools such as Canva.
- Experience working with design and engineering to optimize customer journeys and create top-tier user experiences.
ASSUMPTION: Impact-driven individuals who want to make a positive difference in society are encouraged to apply.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on experience and qualifications).
Benefits:
- Health plan available after 6 months.
- Remote work with a flexible schedule.
- Free grocery plan.
- Paid Time Off (PTO) of 15 days.
- Strong potential for growth within the company.
- Annual bonus potential.
Working Hours: Full-time (40 hours/week) with flexible scheduling.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Odd Bunch operates in the food and beverage services industry, focusing on reducing food waste and making groceries more affordable and accessible.
Company Size: Odd Bunch has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Odd Bunch was founded in 2022, making it a relatively new but rapidly growing company.
Company Description:
- Odd Bunch sources cosmetically imperfect or surplus produce and delivers it directly to households through a subscription-based service.
- The company aims to reduce food waste by diverting "odd" produce from landfills and make a significant social and environmental impact.
- Odd Bunch helps Canadians save thousands of dollars on their grocery bills, supports local farmers, donates to families suffering from food insecurity, and builds a better planet in the process.
Company Specialties:
- Subscription-based produce delivery service.
- Food waste reduction and sustainability initiatives.
- Affordable and accessible grocery options for Canadians.
Company Website: www.oddbunch.ca
ASSUMPTION: Odd Bunch's mission and values align with its commitment to sustainability, affordability, and social responsibility.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in lifecycle marketing.
Reporting Structure: The Lifecycle Marketing Lead will report directly to the Head of Marketing and collaborate with cross-functional teams.
Work Arrangement: This role is remote-friendly, with a flexible schedule that allows for work-life balance.
Growth Opportunities:
- As Odd Bunch continues to grow, there will be opportunities for the Lifecycle Marketing Lead to expand their team and take on more strategic responsibilities.
- The company's focus on innovation and continuous improvement creates an environment for professional development and career advancement.
ASSUMPTION: The Lifecycle Marketing Lead will play a crucial role in driving Odd Bunch's growth and success, with ample opportunities for professional development and career progression.
🌍 Location & Work Environment
Office Type: Remote-friendly, with no physical office requirement.
Office Location(s): Odd Bunch operates in Ontario, Quebec, British Columbia, and Alberta, with most of the team located in Toronto, London, and Vancouver.
Geographic Context:
- Odd Bunch's remote-friendly work environment allows employees to live and work from various locations across Canada.
- The company's focus on sustainability and reducing food waste is reflected in its commitment to minimizing carbon emissions associated with commuting.
- Odd Bunch's operations span multiple time zones, requiring effective communication and collaboration tools to support a distributed workforce.
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing employees to balance their personal and professional lives.
ASSUMPTION: Odd Bunch's remote-friendly work environment fosters a culture of trust, flexibility, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR team.
- Technical assessment or case study presentation.
- Final interview with the Head of Marketing and other key stakeholders.
Key Assessment Areas:
- Candidates' understanding of lifecycle marketing strategies and tactics.
- Candidates' ability to analyze data and make data-driven decisions.
- Candidates' communication and collaboration skills, particularly in a remote work environment.
- Candidates' alignment with Odd Bunch's mission, values, and company culture.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in lifecycle marketing, CRM, and customer engagement.
- Prepare examples of your past successes in driving repeat purchases, increasing customer lifetime value, and building brand advocacy.
- Demonstrate your understanding of Odd Bunch's mission and how your skills and experience align with the company's goals.
ATS Keywords: Lifecycle marketing, CRM, customer engagement, referral programs, loyalty programs, retention strategies, data-driven decision making, marketing automation, A/B testing, performance analytics, copywriting, communication skills, creativity, problem-solving.
ASSUMPTION: Odd Bunch's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- CRM tools: Klaviyo, Braze, or similar platforms.
- Marketing automation platforms: Referral Candy, or similar tools.
- Data visualization tools: Google Analytics, SQL, or similar tools.
- Design tools: Canva, or similar tools.
ASSUMPTION: Odd Bunch's use of technology is focused on driving customer engagement, optimizing marketing efforts, and improving overall business performance.
👔 Cultural Fit Considerations
Company Values:
- Sustainability: Odd Bunch is committed to reducing food waste and minimizing its environmental impact.
- Affordability: The company aims to make groceries more affordable and accessible to Canadians.
- Social responsibility: Odd Bunch donates to families suffering from food insecurity and supports local farmers.
Work Style:
- Remote-friendly: Odd Bunch values flexibility and work-life balance, allowing employees to work from various locations across Canada.
- Collaborative: The company fosters a culture of teamwork and cross-functional collaboration.
- Innovative: Odd Bunch encourages creativity, experimentation, and continuous improvement.
Self-Assessment Questions:
- How do your personal values align with Odd Bunch's commitment to sustainability, affordability, and social responsibility?
- How do you approach balancing work and personal life in a remote-friendly work environment?
- Can you provide an example of a time when you drove customer engagement and loyalty through innovative and data-driven marketing strategies?
ASSUMPTION: Odd Bunch's company culture is built on its commitment to sustainability, affordability, and social responsibility, with a focus on flexibility, collaboration, and innovation.
⚠️ Potential Challenges
- Managing multiple priorities and balancing various marketing channels and initiatives.
- Adapting to a fast-paced, growing company with evolving priorities and goals.
- Working remotely and effectively collaborating with a distributed team across different time zones.
- Staying up-to-date with industry trends and emerging technologies in customer retention and loyalty marketing.
ASSUMPTION: The Lifecycle Marketing Lead will need to be adaptable, organized, and effective in managing multiple priorities and remote collaboration to succeed in this role.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on driving repeat purchases, increasing customer lifetime value, and building brand advocacy through referral, loyalty, and retention programs.
- Odd Bunch's focus on sustainability, affordability, and social responsibility sets it apart from other companies in the food and beverage services industry.
- As an early-stage company, Odd Bunch offers significant growth opportunities and the chance to make a lasting impact on its success.
ASSUMPTION: This role offers unique challenges and opportunities for growth, with a strong focus on driving customer engagement and loyalty in a mission-driven company.
📝 Sample Projects
- Developing and implementing a referral program that incentivizes customers to refer their friends and family to Odd Bunch's subscription service.
- Analyzing customer churn trends and creating targeted retention campaigns to re-engage at-risk customers.
- Collaborating with the product team to optimize the onboarding experience and improve customer lifetime value.
ASSUMPTION: These sample projects illustrate the data-driven, customer-focused approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- How does Odd Bunch measure the success of its lifecycle marketing efforts, and how will my performance be evaluated in this role?
- Can you describe the team structure and how this role will collaborate with other departments, such as product, sales, and customer service?
- How does Odd Bunch's company culture support work-life balance and employee well-being, particularly in a remote-friendly work environment?
- What opportunities are there for professional development and career growth within Odd Bunch?
- How does Odd Bunch approach innovation and continuous improvement in its lifecycle marketing strategies?
ASSUMPTION: These interview questions are designed to assess the company's commitment to supporting the Lifecycle Marketing Lead's success and growth in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills in lifecycle marketing, CRM, and customer engagement.
- Prepare examples of your past successes in driving repeat purchases, increasing customer lifetime value, and building brand advocacy.
- Demonstrate your understanding of Odd Bunch's mission and how your skills and experience align with the company's goals.
- Follow up with Odd Bunch's HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
