📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: mindbodygreen
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Health, Wellness & Fitness
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing email and SMS journeys across all three business lines (CPG, online education, and media)
- Creating high-converting campaigns and personalized experiences that educate, inspire, and drive action
- Collaborating with creative and data teams to refine messaging and drive engagement
- Analyzing performance data to inform strategy and improve customer experiences
- Adapting to shifting business priorities and balancing short-term wins with long-term customer value
ASSUMPTION: This role requires a strong understanding of lifecycle marketing, customer mindset, and the ability to turn insights into impact.
📋 Key Responsibilities
✅ Build and optimize email and SMS journeys that move people, whether they're discovering a supplement, considering a course, or engaging with content
✅ Own campaign creation from brief to send, including writing compelling copy, partnering with design, segmenting audiences, and measuring what works
✅ Collaborate with creative and data teams to refine messaging, target key moments in the funnel, and drive engagement across all three businesses
✅ Develop and execute A/B testing strategies to improve open rates, clicks, and conversions
✅ Turn performance data into insights, using learnings to guide content, cadence, and strategy
✅ Balance short-term wins with long-term customer value, ensuring everything sent feels intentional and aligned with the brand
✅ Stay close to what the community is asking, searching, and sharing, and use that to build better lifecycle experiences
✅ Flex across CPG, education, and media as business priorities evolve
ASSUMPTION: This role requires a high level of adaptability, strong communication skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-4 years of lifecycle marketing experience, ideally in considered purchase cycles (bonus: wellness or education)
Required Skills:
- Proficient in Klaviyo; Hubspot a plus
- Strong writer with a gift for customer-first copy and storytelling
- Confident working with data to inform and improve approach
- Strong organizational and project management skills
- Comfortable shifting focus and owning new workstreams as business needs evolve
- Passion for health, wellness, and helping people grow
Preferred Skills:
- Experience with Hubspot
- Fluency in Spanish (for better engagement with the local community)
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for better engagement with the local community in Miami.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the Health, Wellness & Fitness industry in Miami, FL)
Benefits:
- Remote work
- Health insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA Eligibility
- 401K Retirement Plan (optional)
- Access to all mindbodygreen classes
- Generous discount on mindbodygreen supplements and personal care
- Flexible Paid Time Off
- Paid Holidays
- Maternity / Paternity Leave
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is an estimate based on industry standards for the given role, experience level, and location. The actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Health, Wellness & Fitness. mindbodygreen is a leading wellness platform that blends science and soul to empower people to live their best lives. They offer CPG products, online education, and media content.
Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.
Founded: 2009. mindbodygreen has been at the forefront of well-being for over a decade, establishing a strong reputation in the wellness industry.
Company Description:
- mindbodygreen is a wellness platform that combines science and soul to empower people to live their healthiest, happiest lives.
- Their platform spans three growing businesses: CPG (mindbodygreen supplements), online education, and media.
- Their mission is to connect soul and science, providing people with the tools and information they need to take control of their health and well-being.
Company Specialties:
- Digital media
- Health and wellness
- Yoga
- Internet
Company Website: http://mindbodygreen.com
ASSUMPTION: mindbodygreen is a well-established company in the wellness industry, with a strong focus on connecting soul and science to empower people's well-being.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for a marketing professional with 3-5 years of experience looking to grow their career in lifecycle marketing.
Reporting Structure: This role will report directly to the Head of Marketing or a similar position, working closely with creative and data teams across all three business lines.
Work Arrangement: Remote (Solely). This role can be performed entirely remotely, with no requirement for on-site work.
Growth Opportunities:
- As mindbodygreen continues to grow, there may be opportunities for this role to expand into a leadership or management position.
- The diverse nature of the business (CPG, education, and media) offers opportunities to gain experience in various aspects of marketing.
- Working closely with creative and data teams provides opportunities to learn and develop new skills.
ASSUMPTION: This role offers ample opportunities for growth and development within the company, as mindbodygreen continues to expand and evolve.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical office presence, allowing for greater flexibility and work-life balance.
Office Location(s): Miami, Florida, United States. While this role is remote, the company's headquarters are located in Brooklyn, NY.
Geographic Context:
- Miami is a vibrant, multicultural city with a strong focus on health, wellness, and fitness.
- The city's diverse population and thriving wellness scene provide ample opportunities for market research and customer engagement.
- Miami's subtropical climate and outdoor lifestyle may appeal to candidates who enjoy an active, sunny environment.
Work Schedule: Full-time (40 hours per week) with flexible scheduling. The remote nature of this role allows for greater flexibility in work hours.
ASSUMPTION: The remote work arrangement and flexible scheduling provide a better work-life balance, allowing employees to manage their time more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Marketing and lifecycle campaign strategy
- Data analysis and interpretation
- Communication and storytelling skills
- Adaptability and problem-solving
- Cultural fit and alignment with mindbodygreen's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills.
- Include specific examples of successful lifecycle campaigns you've created or contributed to in the past.
- Demonstrate your understanding of mindbodygreen's mission and how your skills and experience align with their goals.
ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Campaign Strategy, Data Analysis, Customer Engagement, Segmentation, A/B Testing, Copywriting, Health, Wellness, Storytelling, Adaptability, Marketing Manager
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Klaviyo (required)
- Hubspot (preferred)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: This role requires proficiency in Klaviyo, with Hubspot being a plus. Familiarity with other marketing and project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Connect soul and science
- Empower people to live their best lives
- Create a positive impact on the world
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and innovative
Self-Assessment Questions:
- How do you connect soul and science in your approach to marketing?
- Can you provide an example of a time when you empowered people to live their best lives through your marketing efforts?
- How do you stay adaptable and innovative in a fast-paced, ever-changing environment?
ASSUMPTION: mindbodygreen values candidates who align with their mission to connect soul and science, empower people, and create a positive impact. They seek team members who are collaborative, data-driven, and adaptable.
⚠️ Potential Challenges
- Managing multiple business lines (CPG, education, and media) may require juggling priorities and shifting focus.
- Balancing short-term wins with long-term customer value can be challenging, as can maintaining a consistent brand voice across all three businesses.
- Working remotely may present unique challenges, such as maintaining productivity and staying connected with the team.
- Miami's competitive job market may make it difficult to attract and retain top talent.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on long-term goals and customer value.
📈 Similar Roles Comparison
- This role differs from traditional marketing manager positions in its focus on lifecycle marketing and the unique challenges of managing multiple business lines.
- In the wellness industry, this role may require a deeper understanding of health, wellness, and related topics to create effective marketing campaigns.
- Career progression in this role may involve moving into a leadership or management position within the marketing department or expanding into other areas of the business.
ASSUMPTION: This role offers a unique opportunity to gain experience in lifecycle marketing, working with multiple business lines, and contributing to a leading wellness platform.
📝 Sample Projects
- Developing and optimizing an email campaign to promote a new line of mindbodygreen supplements, targeting existing customers and potential new customers.
- Creating an SMS journey to engage users with exclusive content and offers, driving app downloads and in-app purchases for mindbodygreen's online education platform.
- Analyzing customer data to identify key moments in the funnel and refine messaging to improve engagement and conversions across all three business lines.
ASSUMPTION: These sample projects demonstrate the diverse nature of the role and the opportunity to work on various initiatives that drive customer engagement and business growth.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for mindbodygreen?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does mindbodygreen support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does mindbodygreen measure the success of its lifecycle marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills.
- Prepare for interviews by researching mindbodygreen's mission, values, and business lines, as well as brushing up on your lifecycle marketing knowledge.
- If selected, be ready to provide specific examples of successful lifecycle campaigns you've created or contributed to in the past.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
