📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: gorjana
🔹 Location: Laguna Beach, California, United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (Close proximity to Orange County required)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive lifecycle marketing strategies to nurture leads and retain customers
- Managing email marketing communications, driving conversion rates, and engaging customers throughout their lifecycle
- Collaborating with cross-functional teams to create targeted campaigns for different stages of the customer journey
- Measuring and reporting on the effectiveness of lifecycle marketing initiatives to refine future strategies
- Working in a fast-paced, adaptable environment with a strong focus on data-driven decision-making
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. A strong understanding of CRM and email systems is also essential.
📋 Key Responsibilities
✅ Developing and implementing comprehensive lifecycle marketing strategies to nurture leads and retain customers
✅ Managing email marketing communications, driving conversion rates, and engaging customers throughout their lifecycle
✅ Collaborating with cross-functional teams to create targeted campaigns for different stages of the customer journey
✅ Measuring and reporting on the effectiveness of lifecycle marketing initiatives to refine future strategies
✅ Maintaining a pulse on industry trends, best practices, and competitive landscape
✅ Building and launching email and SMS marketing campaigns that foster and maintain a strong customer relationship at all lifecycle stages
✅ Segmenting gorjana’s customer base for more personalized, effective messaging
✅ Managing relevant tech stack, working with vendors and agency partners to ensure smooth implementation, operations, and reporting
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management. Marketing experience in the retail/consumer goods space is required.
Required Skills:
- Proven track record in lifecycle marketing and email program management
- Strong analytical skills with the ability to derive key insights from quantitative and qualitative data
- Excellent segmentation and conversion techniques
- Strong collaboration and communication skills
- Ability to work adaptably in a fast-paced environment
- Familiarity with CRM and email systems
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish
- Knowledge of the luxury retail or jewelry industry
ASSUMPTION: Strong attention to detail, excellent communication skills, and the ability to work independently are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $120,000 USD per year
Benefits:
- Employee Product Allowance
- Employee Product Discount
- Growth opportunities
- Medical, Dental and Vision Benefits
- 401k + Match
Working Hours: Full-time (40 hours per week), with open availability
Working Arrangement: Remote OK (Close proximity to Orange County required)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Luxury Goods and Jewelry
Company Size: 51-200 employees. As a mid-sized company, gorjana offers a dynamic work environment with opportunities for growth and impact. Employees can expect a strong company culture and a focus on work-life balance.
Founded: 2004. gorjana was founded by Jason Griffin Reidel and Gorjana Reidel, who continue to own and operate the business today.
Company Description:
- gorjana is a luxury jewelry retailer known for its high-quality, timeless designs and exceptional customer service.
- The company is committed to supporting nonprofits nationwide and prioritizes sustainability in its business practices.
- gorjana's collections are designed to be versatile and wearable for any occasion, with a focus on craftsmanship and attention to detail.
Company Specialties:
- Fine Jewelry
- Jewelry
- and Retail
Company Website: gorjana.com
ASSUMPTION: gorjana's commitment to sustainability and giving back to the community sets it apart in the luxury retail industry.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for an experienced marketing professional looking to take on a strategic, high-impact role within a growing company.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Chief Marketing Officer or another senior marketing leader within the organization.
Work Arrangement: Remote OK (Close proximity to Orange County required). This role offers the flexibility to work remotely, with the expectation of being available for meetings and collaboration with the team during standard business hours.
Growth Opportunities:
- As a growing company, gorjana offers opportunities for career advancement and professional development.
- This role provides the opportunity to make a significant impact on the company's marketing strategy and customer lifecycle initiatives.
- The ideal candidate will have the opportunity to grow with the company and take on additional responsibilities as the business expands.
ASSUMPTION: gorjana's commitment to supporting employee growth and development makes it an attractive place for ambitious marketing professionals looking to advance their careers.
🌍 Location & Work Environment
Office Type: gorjana's headquarters is located in Laguna Beach, California, with additional offices and retail locations across the United States.
Office Location(s): 190 Beach St, Laguna Beach, California 92651, US
Geographic Context:
- Laguna Beach is a coastal city located in Orange County, California, with a population of approximately 23,000 people.
- The city is known for its beautiful beaches, art galleries, and upscale shopping districts.
- Orange County is home to a diverse range of industries, including technology, healthcare, and retail, and offers a high quality of life with numerous cultural attractions and outdoor recreation opportunities.
Work Schedule: Full-time (40 hours per week), with open availability. The ideal candidate will be able to work a flexible schedule, including occasional evenings and weekends, as needed.
ASSUMPTION: gorjana's work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The ideal candidate will be able to thrive in a busy, high-pressure environment and manage multiple projects simultaneously.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or video interview with the hiring manager
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously
- Strong attention to detail and strong organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with lifecycle marketing, email program management, and data analysis.
- Demonstrate your understanding of the luxury retail or jewelry industry and gorjana's brand.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team you'll be working with.
ATS Keywords: Lifecycle Marketing, Email Marketing, CRM, Data Analysis, Segmentation, Conversion, Marketing Automation, Retail, Luxury Goods, Jewelry
ASSUMPTION: gorjana's hiring process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, dynamic work environment.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Klaviyo)
- Marketing automation tools (e.g., Marketo, Pardot, or HubSpot Marketing Automation)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and technologies, and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Adaptability
- Authenticity
- Paying it forward
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on data-driven decision-making
- Committed to sustainability and giving back to the community
Self-Assessment Questions:
- How do you stay adaptable in a fast-changing work environment?
- Can you provide an example of a time when you paid it forward, either personally or professionally?
- How do you approach data-driven decision-making in your marketing strategies?
ASSUMPTION: gorjana's company culture is characterized by a strong sense of community, a commitment to sustainability, and a focus on adaptability and authenticity.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and occasional weekend work.
- The ideal candidate must be comfortable working remotely and managing their own time effectively.
- The role may require travel for meetings, events, or training sessions.
- The luxury retail industry can be competitive and demanding, with high expectations for customer service and product quality.
ASSUMPTION: gorjana's work environment can be challenging at times, but the company's commitment to employee growth and development helps to mitigate these challenges.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Customer Retention Manager: Lifecycle Marketing Managers focus on the entire customer journey, from acquisition to retention, while Customer Retention Managers focus specifically on reducing churn and increasing customer lifetime value. Both roles require strong analytical skills and a data-driven approach to marketing.
- Lifecycle Marketing Manager vs. Marketing Manager: Lifecycle Marketing Managers specialize in customer lifecycle strategies, while Marketing Managers oversee a broader range of marketing activities. Lifecycle Marketing Managers may report to a Marketing Manager or another senior marketing leader within the organization.
- Lifecycle Marketing Manager vs. Growth Marketing Manager: Both roles focus on driving customer acquisition and retention, but Growth Marketing Managers typically have a stronger focus on customer acquisition strategies, such as paid advertising and content marketing. Lifecycle Marketing Managers, on the other hand, focus on the entire customer journey and the optimization of customer lifecycle programs.
ASSUMPTION: The ideal candidate will have a strong understanding of the differences between these related marketing roles and be able to tailor their skills and experience to the specific needs of the Lifecycle Marketing Manager role.
📝 Sample Projects
- Developing and implementing a comprehensive lifecycle marketing strategy for a new product launch, including targeted email campaigns, SMS messages, and personalized customer communications
- Optimizing an existing automated lifecycle program, such as abandoned cart recovery or win-back campaigns, to improve open rates, click-through rates, and conversion rates
- Conducting a customer segmentation analysis to identify high-value customer segments and develop targeted marketing campaigns to improve customer engagement and retention
ASSUMPTION: gorjana's customer lifecycle initiatives are designed to be data-driven, personalized, and optimized for maximum impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does gorjana support employee growth and development within the marketing team?
- Can you provide an example of a successful lifecycle marketing campaign that gorjana has implemented in the past, and what made it successful?
- How does gorjana approach data privacy and customer data management in its marketing strategies?
- What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help to address them?
ASSUMPTION: gorjana's marketing team is dynamic and fast-paced, with a strong focus on collaboration and innovation. The ideal candidate will be able to thrive in this environment and contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on lifecycle marketing, email program management, and data analysis
- Prepare for your interview by researching gorjana's brand, industry, and company culture, and be ready to discuss your experience with lifecycle marketing and data-driven decision-making
- If applicable, prepare examples of your work or portfolio to showcase your skills and experience
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
