📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Workstream
🔹 Location: San Francisco, CA | Lehi, UT | Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and managing end-to-end lifecycle marketing campaigns with a focus on email
- Optimizing email nurture tracks in HubSpot for user segments and behaviors
- Executing campaign strategies, including list segmentation, template design, copywriting, and calls to action
- Analyzing campaign performance and iterating based on key metrics
- Collaborating with cross-functional teams to deliver relevant messaging and drive seamless handoffs
- Maintaining database health and identifying new opportunities for personalization
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Design and manage end-to-end lifecycle marketing campaigns with a focus on email to support acquisition, activation, engagement, and retention goals
✅ Build and optimize email nurture tracks in HubSpot, tailored to user segments and behaviors, including content downloads, page views, and prior email engagement
✅ Own campaign execution, including list segmentation, template design, copywriting, and calls to action that convert
✅ Analyze performance across key metrics (open rates, click-through rates, conversion, unsubscribe rates, etc.) to continuously test, iterate, and improve
✅ Partner with Sales, Marketing, Customer Success, and Partnerships to deliver relevant messaging and drive seamless handoffs between lifecycle stages
✅ Develop and maintain documentation, playbooks, and roadmaps for lifecycle processes, campaigns, and experiments
✅ Maintain database health—reducing list decay, ensuring deliverability, and driving high-quality engagement
✅ Identify new opportunities to personalize the customer journey and create moments of delight that build long-term loyalty
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to juggle multiple campaigns and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in lifecycle marketing, email marketing, or marketing automation—ideally in a high-growth environment
Required Skills:
- Highly analytical and comfortable using data to drive decisions; experienced in A/B testing, segmentation, and campaign reporting
- Proficient in marketing automation platforms—especially HubSpot—and familiar with CRM and web analytics tools
- An excellent communicator and writer, with a strong sense of voice, clarity, and persuasive messaging
- Deeply customer-focused and skilled at translating audience insights into tailored marketing experiences
- Organized and process-oriented; you can manage multiple campaigns and priorities with attention to detail
- A self-starter who thrives in a collaborative, fast-paced, and dynamic environment
Preferred Skills:
- Experience with SMS, in-app messaging, or multi-channel orchestration tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the responsibilities and the company's global presence.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the San Francisco Bay Area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Gym membership reimbursement
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for the San Francisco Bay Area. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Workstream operates in the Software Development industry, focusing on HR, payroll, and hiring solutions for the hourly workforce. The company is well-positioned in the market, serving 46 of the top 50 quick-service restaurant brands.
Company Size: Workstream is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Workstream was founded in 2017 and has since grown to become a leading provider of HR, payroll, and hiring solutions for the hourly workforce.
Company Description:
- Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses
- The company helps local businesses around the world hire, manage, and pay qualified workers
- Workstream's customers include leading brands from multiple sectors, such as Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers
Company Specialties:
- Training
- Applicant Tracking Software
- Customized Workflow
- Machine Learning
- Aviation
- SMB
- Franchises
- Manufacturing
- Scheduling
- Interviewing
Company Website: https://www.workstream.us
ASSUMPTION: Workstream's focus on the hourly workforce and its extensive client list indicate a strong market position and growth potential.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in lifecycle marketing or a related field.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Sales, Marketing, Customer Success, and Partnerships.
Work Arrangement: This role is remote-friendly, with the option to work from San Francisco, CA; Lehi, UT; or Singapore.
Growth Opportunities:
- As Workstream continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on additional responsibilities or move into a leadership role
- The company's focus on innovation and continuous improvement may present opportunities for the Lifecycle Marketing Manager to explore new marketing channels and strategies
- Workstream's global presence may offer opportunities for the Lifecycle Marketing Manager to gain international experience
ASSUMPTION: Given Workstream's growth trajectory and focus on innovation, there are likely numerous growth opportunities for the right candidate in this role.
🌍 Location & Work Environment
Office Type: Workstream has offices in San Francisco, CA; Lehi, UT; and Singapore, but this role is remote-friendly.
Office Location(s): San Francisco, CA; Lehi, UT; Singapore
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living
- Lehi, UT: A rapidly growing tech hub with a lower cost of living and a strong job market
- Singapore: A global financial hub with a multicultural population and a high standard of living
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote-friendly nature of this role allows for greater flexibility in work-life balance and may attract candidates from diverse backgrounds and locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Technical interview with the Head of Marketing
- On-site or virtual interview with the Marketing team
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with lifecycle marketing, email marketing, and marketing automation in your resume and cover letter
- Demonstrate your analytical skills and ability to drive results through data-driven decision making
- Showcase your strong communication skills and ability to work collaboratively with cross-functional teams
- Prepare examples of successful lifecycle marketing campaigns you've managed and the results you achieved
ATS Keywords: Lifecycle Marketing, Email Marketing, Marketing Automation, Data Analysis, A/B Testing, Segmentation, Campaign Reporting, Communication, Customer Focus, Organizational Skills, Process Orientation, Self-Starter, Collaboration, Fast-Paced Environment, Multi-Channel Orchestration
ASSUMPTION: Workstream's hiring process is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in detail.
🛠️ Tools & Technologies
- HubSpot (marketing automation platform)
- CRM (likely Salesforce or similar)
- Web analytics tools (likely Google Analytics)
- Email marketing tools (likely Mailchimp or similar)
ASSUMPTION: The Lifecycle Marketing Manager should be comfortable learning and using new tools as needed to optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Growth-oriented
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable using data to drive decisions and continuously optimizing campaigns?
- Do you enjoy collaborating with cross-functional teams to deliver seamless customer experiences?
ASSUMPTION: Workstream values candidates who are customer-focused, innovative, collaborative, data-driven, and growth-oriented, with a strong work ethic and a willingness to adapt to a fast-paced environment.
⚠️ Potential Challenges
- The Lifecycle Marketing Manager may face challenges in managing multiple campaigns and priorities simultaneously
- The role may require occasional work outside of standard business hours to accommodate different time zones and team members
- The Lifecycle Marketing Manager may need to adapt to changes in marketing strategy or priorities as the company grows and evolves
- The role may require the Lifecycle Marketing Manager to work with large datasets and complex analytics tools, which can be challenging for those without strong data analysis skills
ASSUMPTION: The Lifecycle Marketing Manager should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities and adapt to changes as needed.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position may require a greater focus on data analysis and optimization
- Workstream's focus on the hourly workforce sets it apart from other companies in the HR technology space, offering unique challenges and opportunities
- This role may offer more growth potential than similar roles at larger, more established companies, given Workstream's rapid growth and focus on innovation
ASSUMPTION: Candidates should consider the unique aspects of Workstream's business model and market position when comparing this role to similar positions at other companies.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive user engagement and retention
- Analyzing customer data to identify trends and opportunities for segmentation and personalization
- Optimizing email nurture tracks in HubSpot to improve open rates, click-through rates, and conversion rates
ASSUMPTION: The Lifecycle Marketing Manager should be prepared to take on a wide range of projects and initiatives, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits into it?
- How does Workstream approach data-driven decision making, and how will this role contribute to that process?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does Workstream support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Workstream's marketing strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with lifecycle marketing, email marketing, and marketing automation in your resume and cover letter
- Prepare examples of successful lifecycle marketing campaigns you've managed and the results you achieved
- Follow up with the Workstream HR team one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
