📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Manychat
🔹 Location: Austin, TX
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing campaigns across email, push, and in-app messaging
- Collaborating with cross-functional teams to optimize the customer journey
- Analyzing campaign performance and conducting A/B testing
- Contributing to the setup and strategy of a new customer engagement platform
ASSUMPTION: This role requires a balance of creativity and data-driven decision-making, with a strong focus on customer engagement and retention.
📋 Key Responsibilities
✅ Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging
✅ Improve key metrics such as activation rates, trial-to-paid conversions, engagement, and retention
✅ Help define and implement the future state of Manychat's customer engagement platform
✅ Collaborate with content, design, product marketing, product, and data teams to align messaging and optimize customer touchpoints
✅ Conduct A/B testing and analyze campaign performance to refine strategies
✅ Write clear and effective creative briefs for the design team
✅ Ensure flawless execution of campaigns and proactively identify opportunities for improvement
✅ Balance creativity with data-driven decision-making, leveraging tools like Tableau to analyze performance
✅ Challenge the lifecycle team and broader marketing organization to think bigger and drive better outcomes for customers
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with at least two years at a product-led growth (PLG) company
Required Skills:
- Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms
- Strong analytical skills and experience optimizing activation, engagement, and conversion rates
- Experience designing automated lifecycle campaigns across multiple channels
- Comfortable collaborating with creative teams and writing effective campaign briefs
- Attention to detail and ability to manage multiple projects in a fast-paced environment
- A test-and-learn mindset with a passion for improving customer experiences
Preferred Skills:
- Experience with SQL or other data querying languages
- Familiarity with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of the Manychat platform
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in Austin, TX)
Benefits:
- Annual professional development reimbursement
- Generous time-off policy
- Comprehensive medical, dental, and vision coverage for you and your dependents
- Hybrid format to split your time between home and collaborative WeWork spaces
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Manychat operates in the Software Development industry, specializing in chat marketing and customer engagement solutions.
Company Size: Manychat has 201-500 employees, providing a mid-sized company environment where applicants can expect a structured yet agile work culture.
Founded: Manychat was founded in 2016, making it a relatively young company with a startup-like work culture.
Company Description:
- Manychat is a leading Chat Marketing platform, helping businesses engage with their customers on various messaging apps.
- The company is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.
- Manychat has a global team of 200+ people located in international offices across Austin, Barcelona, Yerevan, São Paulo, and Amsterdam.
Company Specialties:
- Facebook Messenger
- Bot Creation
- Bot Marketing
- Messenger Marketing
- Chat Marketing
- Instagram Marketing
- Marketing Automation
- Chatbots
- and Instagram Automation
Company Website: manychat.com
ASSUMPTION: Manychat's focus on customer engagement and growth makes it an attractive option for marketing professionals looking to make an impact in a fast-evolving market.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing and collaborate with various teams, including content, design, product marketing, product, and data.
Work Arrangement: This is a hybrid role, with employees expected to work on-site 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- As Manychat continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on more responsibilities or move into a leadership role.
- Working on a new customer engagement platform presents an opportunity to gain experience in product development and strategy.
- Collaborating with cross-functional teams can help the Lifecycle Marketing Manager develop skills in other areas of marketing or the business.
ASSUMPTION: Given Manychat's growth and focus on innovation, this role offers strong potential for career development and advancement.
🌍 Location & Work Environment
Office Type: Manychat's offices are located in collaborative WeWork spaces, providing a modern and dynamic work environment.
Office Location(s): Austin, TX (with additional offices in Barcelona, Yerevan, São Paulo, and Amsterdam)
Geographic Context:
- Austin, TX is known for its vibrant tech industry, with a strong focus on startups and innovation.
- The city offers a high quality of life, with a thriving music and arts scene, numerous parks, and a diverse food culture.
- Austin's central location in the United States makes it an ideal hub for working with teams across North America.
Work Schedule: The hybrid work arrangement allows employees to balance their time between working from home and collaborating with team members in the office.
ASSUMPTION: Austin's thriving tech industry and high quality of life make it an attractive location for marketing professionals looking to advance their careers in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the Head of Marketing
- Technical assessment or case study
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Campaign strategy and execution
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, CRM, and email marketing, as well as your proficiency with customer engagement platforms.
- Demonstrate your ability to balance creativity with data-driven decision-making in your application materials.
- Showcase your experience with marketing automation tools and your familiarity with the Manychat platform, if applicable.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Customer Engagement, Campaign Management, A/B Testing, Creative Brief Writing, Collaboration, Project Management, Customer Engagement, Automation, Product Marketing, Engagement Strategies, Retention Strategies, Conversion Optimization, Attention to Detail
ASSUMPTION: Manychat's interview process is designed to assess candidates' technical skills, as well as their ability to work collaboratively and adapt to a fast-paced environment.
🛠️ Tools & Technologies
- Braze, MoEngage, or Iterable (customer engagement platforms)
- Tableau (data visualization)
- Marketo or HubSpot (marketing automation)
- Manychat platform
ASSUMPTION: While not explicitly stated, candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Continuous learning
Work Style:
- Agile and adaptable
- Data-informed decision-making
- Collaborative and cross-functional
- Focused on customer growth and engagement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment where you can balance creativity with data-driven decision-making?
- Are you comfortable working with cross-functional teams to optimize the customer journey and improve key metrics?
- Do you have a test-and-learn mindset, with a passion for improving customer experiences?
ASSUMPTION: Manychat values candidates who are customer-focused, innovative, collaborative, and data-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously may require strong organizational skills and time management.
- Working with cross-functional teams may present challenges in coordinating schedules and aligning priorities.
- Balancing creativity with data-driven decision-making may require candidates to develop new skills or adapt their approach to marketing.
- The fast-paced nature of Manychat's work environment may be challenging for candidates who prefer a more structured or predictable work environment.
ASSUMPTION: While Manychat offers a dynamic and innovative work environment, candidates should be prepared to manage multiple priorities and adapt to a fast-paced, collaborative setting.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on collaboration and cross-functional teamwork.
- Manychat's focus on customer engagement and growth sets it apart from other companies in the chat marketing industry.
- This role offers opportunities for career growth and development, as Manychat continues to expand its customer base and product offerings.
ASSUMPTION: Candidates should consider the unique aspects of Manychat's company culture and focus on customer engagement when evaluating this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to improve trial-to-paid conversions for a new product feature
- Analyzing customer data to identify opportunities for segmentation and targeted messaging
- Collaborating with the design team to create visually appealing and on-brand campaign assets
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the Lifecycle Marketing Manager role at Manychat, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Manychat's customer engagement platform and how this role will contribute to its future development?
- How does Manychat approach collaboration and communication between marketing teams and other departments?
- What are the key priorities for the Lifecycle Marketing Manager in the first 30, 60, and 90 days in this role?
- How does Manychat support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the Lifecycle Marketing Manager role, and how does this role fit into that broader strategy?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional development and growth within Manychat.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, CRM, and email marketing, as well as your proficiency with customer engagement platforms.
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work collaboratively with cross-functional teams.
- Follow up with the Manychat team one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
