📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Acumatica
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Seattle, WA) with Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies across the customer lifecycle
- Driving leads, MQLs, opportunities, and revenue through thoughtful, data-driven email programs
- Collaborating with cross-functional teams to align messaging and timing across touchpoints
- Managing campaign execution in HubSpot and optimizing prospect and customer journeys
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Developing and executing email marketing strategies across the customer lifecycle, including lead nurturing, qualification, conversion, onboarding, upsell, retention, and re-engagement
✅ Owning and optimizing nurture programs and sales outreach sequences to drive pipeline and revenue
✅ Collaborating with sales, product marketing, design, communications, and customer success teams to align messaging and timing across touchpoints
✅ Managing campaign execution in HubSpot, including list building and segmentation, A/B testing, and performance tracking
✅ Monitoring and reporting on business KPIs (MQLs, opportunities, closed-won deals, revenue generated) and email performance (open/click rates, conversion rates)
✅ Continuously testing and optimizing prospect and customer journeys, including messaging and audience segmentation targeting, to improve engagement and positive business impact
ASSUMPTION: This role involves a mix of creative and analytical skills, with a strong emphasis on data-driven optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in lifecycle or email marketing, preferably in a B2B SaaS environment
Required Skills:
- Proven track record of driving measurable results through email marketing automation
- Strong hands-on experience with tools like HubSpot, or similar platforms, including email campaigns, workflows, sales sequences, smart content rules
- Strong analytical skills, ability to work with large datasets, identifying trends and making data-driven strategic recommendations. Experience working with Tableau and Excel
- Excellent communication and presentation skills
- Project management skills, experience working with multiple teams and agencies
- Self-starter with a collaborative mindset and a passion for growth
- Excellent time management skills, ability to manage multiple projects simultaneously and deliver strong business results
- Exceptional work ethic
Preferred Skills:
- Experience with marketing automation platforms other than HubSpot
- Familiarity with CRM systems and marketing analytics tools
ASSUMPTION: While not explicitly stated, a strong understanding of the B2B SaaS industry and its unique marketing challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $114,000 - $130,000 annually
Benefits:
- Annual Bonus
- Stock Options
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range provided is competitive for a mid-level marketing role in the Seattle area, but may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Acumatica is a leading provider of cloud business management software, empowering small and mid-size businesses to unlock their potential and drive growth. They specialize in ERP (Enterprise Resource Planning) solutions, focusing on Financials, Distribution, CRM, and Project Accounting.
Company Size: Acumatica has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Acumatica was founded in 2008, with a mission to deliver a suite of fully integrated business management applications on a robust and flexible platform.
Company Description:
- Acumatica offers a casual and high-energy work environment, valuing work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world.
- Their customer-centric licensing model and unique platform enable customers to take full control of their businesses and support their clients by following them anywhere on any device.
- Acumatica is an Affirmative Action and Equal Opportunity Employer, committed to diversity and inclusion.
Company Specialties:
- Distribution
- Retail
- Construction
- Manufacturing
- Service Industries
Company Website: www.acumatica.com
ASSUMPTION: Acumatica's focus on customer-centric solutions and a flexible platform sets it apart in the ERP software industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Senior Director of Demand Generation and work closely with cross-functional teams, including sales, product marketing, design, communications, and customer success.
Work Arrangement: This role is on-site in Seattle, WA, with remote work flexibility. The work arrangement is expected to be a hybrid model, with a mix of on-site and remote work.
Growth Opportunities:
- As Acumatica continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on more responsibilities or move into a leadership role.
- This role provides exposure to various aspects of marketing, allowing the candidate to develop a broad skill set and gain experience in different areas.
- Acumatica's focus on employee growth and development may present opportunities for training and professional development.
ASSUMPTION: Given Acumatica's growth trajectory, there may be opportunities for the Lifecycle Marketing Manager to grow within the company or take on additional responsibilities as the company expands.
🌍 Location & Work Environment
Office Type: Acumatica's headquarters is located in Bellevue, WA, with additional offices in Montreal, London, Colombo, Bangkok, Belgrade, Ottawa, Columbus, and Reston. The Lifecycle Marketing Manager role is based in Seattle, WA.
Office Location(s): 3075 112th Ave NE, Suite #200, Bellevue, WA 98004, US
Geographic Context:
- Seattle, WA, is known for its vibrant tech industry, with many companies in the software and cloud computing sectors.
- The city offers a high cost of living, with a median home price of around $800,000.
- Seattle has a mild, oceanic climate, with cool, wet winters and mild, relatively dry summers.
Work Schedule: The Lifecycle Marketing Manager is expected to work a full-time schedule, with flexibility for remote work. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: While the role is based in Seattle, WA, the remote work flexibility may allow candidates to live elsewhere in the Pacific Northwest or other regions with a similar time zone.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Director of Demand Generation
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Campaign execution and optimization
- Communication and collaboration skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on email marketing and lifecycle campaigns.
- Tailor your cover letter to demonstrate your understanding of Acumatica's products and the role's requirements.
- Prepare examples of successful email marketing campaigns you've managed, including metrics and results.
ATS Keywords: Lifecycle Marketing, Email Marketing, B2B SaaS, HubSpot, Data Analysis, Project Management, Collaboration, Communication, Presentation Skills, Time Management, Customer Retention, Lead Nurturing, Campaign Execution, A/B Testing, Performance Tracking, Sales Outreach
ASSUMPTION: Acumatica's hiring process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- HubSpot (email marketing, workflows, sales sequences, smart content rules)
- Tableau (data visualization and analysis)
- Excel (data analysis and reporting)
- CRM systems (customer relationship management)
- Marketing analytics tools (e.g., Google Analytics)
ASSUMPTION: The Lifecycle Marketing Manager should be comfortable using marketing automation platforms, data analysis tools, and CRM systems to optimize campaign performance and drive business results.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven
- Creative
- Strategic
- Results-oriented
- Collaborative
Self-Assessment Questions:
- Do you have a proven track record of driving measurable results through email marketing automation?
- Are you comfortable working with large datasets and making data-driven strategic recommendations?
- Do you thrive in a collaborative, high-energy work environment?
- Are you passionate about identifying new opportunities and areas for improvement and expansion?
- Do you have excellent time management skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Acumatica values candidates who are passionate about their work, data-driven, and collaborative, with a strong focus on customer-centric solutions.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- Acumatica's focus on data-driven decision making may require the Lifecycle Marketing Manager to continuously analyze and optimize campaign performance.
- The role may involve collaborating with various teams, requiring strong communication and project management skills.
- The Seattle area has a high cost of living, which may impact the candidate's overall compensation package.
ASSUMPTION: While the role presents several challenges, it also offers opportunities for growth and development within a dynamic and innovative company.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position places a stronger emphasis on data-driven decision making and campaign optimization.
- Acumatica's focus on customer-centric solutions sets it apart from other ERP software providers, with a unique platform and licensing model.
- This role offers a mix of strategic thinking and hands-on execution, providing a well-rounded experience for a mid-career marketing professional.
ASSUMPTION: While the Lifecycle Marketing Manager role at Acumatica shares similarities with other lifecycle marketing positions, its unique focus on data-driven optimization and customer-centric solutions sets it apart.
📝 Sample Projects
- Developing and executing a nurture program for new leads, resulting in a 20% increase in MQLs within the first six months
- Optimizing a sales outreach sequence, leading to a 15% increase in closed-won deals attributed to marketing
- Collaborating with the product marketing team to create targeted email campaigns for a new product launch, generating over 1,000 marketing-qualified leads
ASSUMPTION: These sample projects demonstrate the Lifecycle Marketing Manager's ability to drive measurable results through data-driven email marketing strategies and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current email marketing strategy and how this role fits into the overall marketing plan?
- How does Acumatica support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Acumatica approach A/B testing and optimization in its email marketing campaigns?
- What is the team structure and dynamic within the Demand Generation department, and how does this role collaborate with other teams?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's requirements, Acumatica's marketing strategy, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant marketing experience and achievements in your resume, with a focus on email marketing and lifecycle campaigns.
- Tailor your cover letter to demonstrate your understanding of Acumatica's products and the role's requirements.
- Prepare examples of successful email marketing campaigns you've managed, including metrics and results.
- Follow up with the Acumatica HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
