📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Acumatica
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Seattle, WA) with Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies across the customer lifecycle
- Optimizing nurture programs and sales outreach sequences to drive pipeline and revenue
- Collaborating with cross-functional teams to align messaging and timing across touchpoints
- Managing campaign execution in HubSpot and monitoring business KPIs
ASSUMPTION: This role requires a strategic and execution-focused individual contributor to drive leads, MQLs, opportunities, and revenue through thoughtful, data-driven email programs.
📋 Key Responsibilities
✅ Develop and execute email marketing strategies across the customer lifecycle: lead nurturing, qualification, conversion, onboarding, upsell, retention, and re-engagement
✅ Own and optimize nurture programs and sales outreach sequences to drive pipeline and revenue
✅ Collaborate with sales, product marketing, design, communications, and customer success teams to align messaging and timing across touchpoints
✅ Manage campaign execution in HubSpot, including list building and segmentation, A/B testing, and performance tracking
✅ Partner with internal stakeholders, external parties, and agencies to plan, execute, scale, and optimize marketing campaigns
✅ Monitor and report on business KPIs (MQLs, opportunities, closed-won deals, revenue generated) and email performance (open/click rates, conversion rates)
✅ Continuously test and optimize prospect and customer journeys, including messaging and audience segmentation targeting, to improve engagement and positive business impact
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to optimize email marketing campaigns across the customer lifecycle.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in lifecycle or email marketing, preferably in a B2B SaaS environment
Required Skills:
- Proven track record of driving measurable results through email marketing automation
- Strong hands-on experience with tools like HubSpot, or similar platforms, including email campaigns, workflows, sales sequences, smart content rules
- Strong analytical skills, ability to work with large datasets, identifying trends and making data-driven strategic recommendations. Experience working with Tableau and Excel
- Excellent communication and presentation skills
- Project management skills, experience working with multiple teams and agencies
- Self-starter with a collaborative mindset and a passion for growth
- Excellent time management skills, ability to manage multiple projects simultaneously and deliver strong business results
- Exceptional work ethic
Preferred Skills:
- Experience with CRM and marketing automation platforms
- Familiarity with SQL or other database languages
- Experience with marketing attribution and funnel optimization
ASSUMPTION: Candidates should have a strong background in lifecycle or email marketing, with a proven track record of driving results through data-driven strategies and hands-on experience with marketing automation tools.
💰 Compensation & Benefits
Salary Range: $114,000 - $130,000 annually
Benefits:
- Annual Bonus
- Stock Options
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the Seattle area with 5-10 years of experience. Benefits may vary based on the employee's role and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Cloud ERP for small and mid-market companies
Company Size: Medium (501-1,000 employees), offering a mix of corporate structure and startup-like agility
Founded: 2008, with a history of growth and innovation in the cloud ERP space
Company Description:
- Acumatica Cloud ERP is a comprehensive business management solution designed for today's digital economy
- Born in the cloud, it fosters connected, collaborative work environments
- Tailored explicitly for small and mid-market companies, Acumatica's flexibility, customer-friendly practices, and industry-specific functionality empower businesses to adapt to rapid market changes and seize control of their future
Company Specialties:
- Distribution
- Retail
- Construction
- Manufacturing
- and Service Industries
Company Website: www.acumatica.com
ASSUMPTION: Acumatica is a well-established company in the cloud ERP space, offering a dynamic work environment with a focus on growth and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various teams, including sales, product marketing, design, communications, and customer success
Work Arrangement: On-site in Seattle, WA, with remote work flexibility
Growth Opportunities:
- Potential career progression into a senior or management role within the marketing department
- Opportunities to expand skills and expertise in email marketing, marketing automation, and data analysis
- Possibility to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with opportunities for growth and development within the marketing department and the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Bellevue, WA, with remote work flexibility
Office Location(s): 3075 112th Ave NE, Suite #200, Bellevue, WA 98004, US
Geographic Context:
- Seattle, WA, is a vibrant, tech-focused city with a strong job market and numerous cultural attractions
- The office is located in the Eastside region of the Seattle metropolitan area, offering easy access to amenities and public transportation
- The area has a mild, oceanic climate with cool, wet winters and mild, dry summers
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM PST, with flexibility for remote work
ASSUMPTION: The work environment offers a mix of on-site collaboration and remote work flexibility, with a modern office space in a vibrant, tech-focused city.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interview with the hiring manager and team members
- Final interview with the Senior Marketing Manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Email marketing strategy and execution
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight specific examples of email marketing campaigns you've executed and their results
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role
- Prepare questions about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Lifecycle Marketing, Email Marketing, B2B SaaS, HubSpot, Data Analysis, Project Management, Collaboration, Communication, Presentation Skills, Time Management, Customer Retention, Lead Nurturing, Sales Outreach, Campaign Execution, A/B Testing, Performance Tracking
ASSUMPTION: The application process involves a mix of behavioral and technical interviews, with a focus on assessing the candidate's email marketing strategy, data analysis, collaboration, and communication skills.
🛠️ Tools & Technologies
- HubSpot (email marketing, CRM, and marketing automation)
- Tableau (data visualization and analysis)
- Excel (data analysis and reporting)
- CRM (customer relationship management) and marketing automation platforms
ASSUMPTION: This role requires proficiency in HubSpot, Tableau, and Excel, with the potential to use other CRM and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Proactive and self-motivated
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing large datasets to make strategic recommendations?
- Are you comfortable working collaboratively with cross-functional teams and external parties to plan, execute, and optimize marketing campaigns?
- Do you have a strong work ethic and exceptional time management skills, enabling you to manage multiple projects simultaneously and deliver strong business results?
ASSUMPTION: Acumatica values a data-driven, collaborative, and results-oriented work style, with a strong focus on customer-centric innovation and accountability.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong time management and organizational skills
- Working with large datasets and complex marketing automation tools, necessitating a solid understanding of data analysis and interpretation
- Collaborating with various teams and external parties, requiring excellent communication and project management skills
- Keeping up with industry trends and best practices in email marketing and marketing automation, demanding continuous learning and adaptation
ASSUMPTION: This role presents challenges in managing multiple projects, working with large datasets, collaborating with various teams, and staying current with industry trends.
📈 Similar Roles Comparison
- Compared to a traditional Marketing Manager role, this position places a stronger emphasis on email marketing strategy and execution, data analysis, and customer lifecycle management
- In the B2B SaaS industry, this role is typical for a mid-level marketing professional with 5-10 years of experience in lifecycle or email marketing
- Career progression from this role could lead to senior or management positions within the marketing department or other areas of the business
ASSUMPTION: This role is similar to a Marketing Manager position in the B2B SaaS industry, with a focus on email marketing strategy, data analysis, and customer lifecycle management.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new product launch, including lead nurturing, qualification, conversion, onboarding, upsell, retention, and re-engagement campaigns
- Optimizing nurture programs and sales outreach sequences to drive pipeline and revenue, using A/B testing and performance tracking to continuously improve results
- Collaborating with cross-functional teams to align messaging and timing across touchpoints, ensuring a seamless and cohesive customer experience
ASSUMPTION: Sample projects for this role involve developing and executing email marketing strategies, optimizing nurture programs and sales outreach sequences, and collaborating with cross-functional teams to ensure a seamless customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does Acumatica support the professional growth and development of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 12-24 months, and how can this role contribute to addressing them?
- How does Acumatica measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are most critical for this role?
- What opportunities exist for collaboration and knowledge-sharing with other marketing professionals within the company and the broader industry?
ASSUMPTION: Key questions to ask during the interview focus on team structure, professional growth, departmental challenges, KPIs, and collaboration opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your background in lifecycle or email marketing, data analysis, and project management
- Prepare for the interview by researching Acumatica's products, industry, and competitors, as well as the specific challenges and opportunities facing the marketing department
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
