📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Postscript
🔹 Location: Remote, Anywhere in North America
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Anywhere in North America)
🚀 Job Overview
Key aspects of this role include:
- Overseeing strategy and execution for customer lifecycle communication cadence
- Co-administration of Hubspot, Postscript's marketing automation platform
- Supporting execution of demand gen tactics via HubSpot adjacent tools
- Optimizing email channel and calendar for all audience segments
- Partnering with growth marketing team on cross-channel execution
- Analyzing channel conversion and cross-channel journey mapping
ASSUMPTION: This role requires a strong background in B2B SaaS marketing and experience with Hubspot. The ideal candidate will have a proven track record in lifecycle marketing and cross-functional campaign execution.
📋 Key Responsibilities
✅ Drive and execute strategy for prospect, customer, and partner lifecycle communication cadence
✅ Co-administration of Hubspot, with expert POC for campaign execution for other Hubspot users
✅ Support execution of demand gen tactics via HubSpot adjacent tools
✅ Ownership over email channel optimization, calendar, and build/distribution for all audience segments
✅ Partner with growth marketing team on cross-channel execution tied to campaign plans
✅ Ongoing channel conversion analysis and cross-channel journey mapping in partnership with growth team and marketing operations
ASSUMPTION: The successful candidate will have experience in B2B SaaS marketing, Hubspot administration, and lifecycle marketing program development. They will also be comfortable working in a hyper-growth environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of B2B SaaS marketing experience
Required Skills:
- Proven experience in planning and executing lifecycle marketing programs across the customer journey
- Proficient in Hubspot administration (list building, segmentation, campaign creation, and reporting)
- Ability to lead campaign execution on a cross-functional level
- Strong data analysis skills
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with adjacent lead generation and customer marketing tools (paid advertising, website chat, pop-ups, customer in-app, etc.)
- Working in a hyper-growth environment
ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and lifecycle marketing will be most successful in this role. Experience with Hubspot and adjacent marketing tools is highly desirable.
💰 Compensation & Benefits
Salary Range: USD $127,000 - $140,000 base plus significant equity (Postscript does not have geo-based salaries)
Benefits:
- Health, dental, and vision insurance
- Flexible paid time off
- Competitive compensation and opportunity for equity
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for B2B SaaS marketing roles with 4-10 years of experience. Equity is a significant component of the total compensation package.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on SMS marketing for ecommerce stores
Company Size: 201-500 employees (as of 2025)
Founded: 2018
Company Description:
- Trusted by more than 18,000 Shopify and Shopify Plus stores
- Gives ecommerce brands the tools to run a world-class SMS marketing program
- Mission to make SMS the number-one revenue channel for ecommerce merchants
Company Specialties:
- SMS marketing
- Ecommerce
- Shopify
- SaaS
Company Website: postscript.io
ASSUMPTION: Postscript is a rapidly growing company in the SMS marketing space for ecommerce. Their focus on customer success and innovative platform has driven their growth and success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with potential for growth as the company expands
Reporting Structure: Reports directly to the head of growth marketing
Work Arrangement: Remote (Anywhere in North America)
Growth Opportunities:
- As the company grows, there may be opportunities for the role to expand or take on additional responsibilities
- Potential for career progression within the marketing department or the company as a whole
ASSUMPTION: This role offers significant growth potential as Postscript continues to expand its customer base and platform capabilities.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A (remote work only)
Geographic Context:
- Remote work allows for flexibility and work-life balance
- Opportunity to work with a diverse, global team
- Potential for in-person team-building events or meetings
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results
ASSUMPTION: The remote work environment at Postscript offers a high degree of flexibility and work-life balance. However, candidates should be comfortable working independently and managing their own time.
💼 Interview & Application Insights
Typical Process:
- Intro call with the recruiter
- Hiring manager intro call
- Homework assignment
- Virtual onsite interviews
- Final FEACH interview
- Reference checks
- Offer
Key Assessment Areas:
- Marketing strategy and execution
- Hubspot administration and campaign creation
- Data analysis and interpretation
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight your B2B SaaS marketing experience and lifecycle marketing program development
- Be prepared to discuss your experience with Hubspot and other relevant marketing tools
- Demonstrate your ability to work independently and manage your own time in a remote work environment
ATS Keywords: B2B SaaS Marketing, Hubspot, Lifecycle Marketing, Campaign Execution, Data Analysis, Email Marketing, Cross-Channel Strategy, Customer Journey Mapping
ASSUMPTION: The interview process at Postscript is designed to assess the candidate's marketing skills, Hubspot proficiency, and ability to work independently in a remote environment.
🛠️ Tools & Technologies
- Hubspot
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The successful candidate will have experience with Hubspot and other relevant marketing tools. They will also be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- FEACH (Focus, Execution, Accountability, Humility, and Candor)
Work Style:
- Remote and independent work
- Strong focus on results and data-driven decision-making
- Collaborative and cross-functional team environment
Self-Assessment Questions:
- Do you embody the FEACH values in your professional and personal life?
- Are you comfortable working independently in a remote environment?
- Do you have experience working in a hyper-growth startup environment?
ASSUMPTION: Postscript values candidates who embody their FEACH values and are comfortable working independently in a remote environment. Experience in a hyper-growth startup environment is a plus.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Working independently in a remote environment
- Keeping up with the fast-paced, ever-evolving nature of the SMS marketing industry
- Balancing the need for data-driven decision-making with the need for quick execution
ASSUMPTION: The successful candidate will be able to manage multiple priorities, work independently, and adapt to change in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and customer journey mapping
- Experience with Hubspot and other relevant marketing tools is highly desirable
- This role offers significant growth potential as Postscript continues to expand its customer base and platform capabilities
ASSUMPTION: This role is unique in its focus on lifecycle marketing and customer journey mapping. Experience with Hubspot and other relevant marketing tools is highly desirable, and the role offers significant growth potential as the company expands.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to engage potential customers
- Optimizing email marketing campaigns to improve open rates and click-through rates
- Analyzing customer data to identify trends and opportunities for engagement and retention
ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute marketing campaigns, optimize email marketing efforts, and analyze customer data to drive engagement and retention.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing funnel for Postscript's customers, and how this role fits into that funnel?
- How does Postscript measure the success of its lifecycle marketing campaigns?
- What are the most significant challenges facing the lifecycle marketing team at Postscript, and how can this role help address them?
- How does Postscript support the professional development and growth of its marketing team members?
- What is the company's long-term vision for the lifecycle marketing team, and how does this role contribute to that vision?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Postscript's marketing funnel, campaign measurement, and long-term vision for the lifecycle marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Postscript Jobs page
- Tailor your resume and cover letter to highlight your B2B SaaS marketing experience and lifecycle marketing program development
- Prepare for your interviews by reviewing the job description and practicing your responses to common marketing interview questions
- Follow up with the recruiter after your interviews to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
