Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: Vendasta

🔹 Location: Saskatoon, Saskatchewan, Canada

🔹 Job Type: On-site (with Remote OK)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing end-to-end lifecycle marketing programs to drive product adoption, upsell, retention, and loyalty among SMB and partner audiences.
• Creating, managing, and optimizing automated marketing campaigns across channels tailored to specific customer segments and lifecycle stages.
• Analyzing customer data and behavior to create targeted nurture programs and identify growth opportunities across onboarding, engagement, expansion, and renewal phases.
• Partnering closely with Sales and Customer Success teams to align marketing efforts with customer needs, enhancing their experience and driving measurable outcomes.
• Owning lifecycle KPIs and reporting, delivering actionable insights and recommendations to leadership on program effectiveness and areas for improvement.

ASSUMPTION: This role requires a strategic, data-driven marketer with a deep passion for the customer experience and a proven track record in lifecycle marketing.

📋 Key Responsibilities

✅ Developing and executing end-to-end lifecycle marketing programs to drive engagement, upsell, retention, and loyalty across the customer lifecycle.

✅ Creating, managing, and optimizing automated marketing campaigns across channels tailored to specific customer segments and lifecycle stages.

✅ Analyzing customer data and behavior to create targeted nurture programs and identify growth opportunities across onboarding, engagement, expansion, and renewal phases.

✅ Partnering closely with Sales and Customer Success teams to align marketing efforts with customer needs, enhancing their experience and driving measurable outcomes.

✅ Owning lifecycle KPIs and reporting, delivering actionable insights and recommendations to leadership on program effectiveness and areas for improvement.

✅ Championing a test-and-learn approach by A/B testing messaging, CTAs, and campaign designs to maximize engagement and conversion rates.

✅ Ensuring all communications align with Vendasta’s brand voice, and collaborating with Content and Creative teams to produce compelling messaging and assets.

ASSUMPTION: This role involves cross-functional collaboration and requires strong project management skills to lead initiatives from concept to execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 7-10 years of progressive marketing experience, with at least 3 years specifically focused on lifecycle, CRM, email, or customer engagement marketing.

Required Skills:

• Expertise with CRM systems (HubSpot, Salesforce, or similar) and marketing automation platforms (e.g., HubSpot, Marketo, Braze, Iterable).
• Strong analytical skills with experience using data to drive decision-making, segmentation strategies, and personalization.
• Exceptional project management skills with the ability to lead initiatives from concept to execution while collaborating cross-functionally.
• Excellent written and verbal communication skills, with a keen eye for customer-centric messaging and storytelling.

Preferred Skills:

• Experience working with SMB or SaaS companies, or familiarity with B2B2SMB marketing models.
• Knowledge of customer journey mapping, product-led growth strategies, and lifecycle analytics tools.

ASSUMPTION: Candidates with experience in lifecycle marketing, CRM, and marketing automation platforms will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager with 7-10 years of experience in the SaaS industry, the estimated salary range is CAD 100,000 - 140,000 per year.

Benefits:

• Health Benefits
• Flex Time
• Work-from-Anywhere Policy
• Employee Options Program
• Education Reimbursement
• In-house Learning Opportunities
• Leadership Development Programs
• Community Initiatives
• Volunteer Opportunities

Working Hours: Full-time (40 hours/week), with flexible scheduling and a work-from-anywhere policy.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Vendasta operates in the Software Development industry, focusing on AI-powered customer acquisition and engagement platforms for SMBs and the partners that support them.

Company Size: Vendasta is a mid-sized company with 501-1,000 employees, offering a collaborative environment where innovation, creativity, and strategic thinking are highly valued.

Founded: Vendasta was founded in 2008 and is headquartered in Saskatoon, Saskatchewan, with additional offices in Boca Raton, Florida, and Chennai, India.

Company Description:

• Vendasta helps businesses get more customers and keep them by providing an AI-powered customer acquisition and engagement platform.
• The platform offers a suite of solutions with AI assistants that streamline every stage of the customer journey, from creating awareness to nurturing lasting customer relationships.
• Vendasta simplifies marketing, sales, and operations by combining a business's unique data with AI and automation, eliminating the need for multiple disjointed systems.

Company Specialties:

• Reputation Management
• Social Marketing
• Digital Advertising
• Review Monitoring
• Reputation Management Software
• White-Label Ecommerce
• Local Citation Building
• Social Media Management Platform
• PPC Solutions
• Website Builder
• SEO White Label Services
• Productivity Software
• Client Portal
• Agency Management Software
• Sales CRM
• Meeting Scheduler
• Automations
• Project Management Software

Company Website: http://www.vendasta.com/

ASSUMPTION: Vendasta's focus on AI-powered solutions and customer engagement makes it an innovative and dynamic place to work.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in lifecycle marketing and CRM management.

Reporting Structure: The Lifecycle Marketing Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including Sales, Customer Success, and Product.

Work Arrangement: This role is on-site but offers a remote OK option, with flexible scheduling and a work-from-anywhere policy.

Growth Opportunities:

• Progression into a senior marketing leadership role, such as Director or Vice President of Marketing.
• Expanding the scope of responsibilities to include additional marketing channels or customer segments.
• Developing expertise in AI-powered marketing technologies and strategies.

ASSUMPTION: Vendasta's focus on growth and innovation provides ample opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Vendasta's headquarters in Saskatoon, Saskatchewan, offers a modern and collaborative work environment with amenities such as a vibrant cafeteria and catered Friday lunches.

Office Location(s): Saskatoon, Saskatchewan, Canada (with additional offices in Boca Raton, Florida, and Chennai, India)

Geographic Context:

• Saskatoon is the largest city in the Canadian province of Saskatchewan, with a population of approximately 300,000 people.
• The city offers a high quality of life, with a low cost of living, short commute times, and a strong sense of community.
• Saskatoon has a diverse and growing economy, with significant employment opportunities in the technology, healthcare, and agriculture sectors.

Work Schedule: Full-time (40 hours/week), with flexible scheduling and a work-from-anywhere policy.

ASSUMPTION: Vendasta's work environment fosters collaboration, innovation, and work-life balance, making it an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Project management and cross-functional collaboration
• Communication and presentation skills
• Alignment with Vendasta's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience in lifecycle marketing, CRM management, and marketing automation platforms.
• Prepare examples of successful lifecycle marketing campaigns you've managed, including metrics and results.
• Research Vendasta's company values and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Customer Engagement, Data Analysis, Project Management, Marketing Automation, Segmentation Strategies, Personalization, A/B Testing, Collaboration, SaaS, B2B2SMB

ASSUMPTION: Vendasta's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation platform)
• Salesforce (CRM)
• Marketo (marketing automation platform)
• Braze (customer engagement platform)
• Iterable (customer data platform)
• Customer journey mapping tools (e.g., Lucidchart, Draw.io)
• Lifecycle analytics tools (e.g., Mixpanel, Amplitude)

ASSUMPTION: Vendasta uses industry-standard marketing and CRM tools, with a focus on AI-powered solutions for customer acquisition and engagement.

👔 Cultural Fit Considerations

Company Values:

• Drive: Vendasta encourages employees to take ownership of their roles and make a significant impact on the company's success.
• Innovation: Vendasta fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches.
• Respect: Vendasta values diversity, inclusion, and collaboration, promoting a work environment where all employees feel valued and heard.
• Agility: Vendasta operates in a dynamic and fast-panging industry, requiring employees to be adaptable and responsive to change.

Work Style:

• Collaborative: Vendasta encourages cross-functional collaboration and teamwork to drive success.
• Data-driven: Vendasta makes decisions based on data and analytics, requiring employees to be comfortable with data analysis and interpretation.
• Innovative: Vendasta values creativity and strategic thinking, encouraging employees to challenge the status quo and explore new ideas.

Self-Assessment Questions:

• How do your personal values align with Vendasta's company values, particularly in the context of this role?
• How do you approach data analysis and interpretation, and how have you used data to drive decision-making in previous roles?
• Can you provide an example of a successful lifecycle marketing campaign you've managed, and how did you measure its success?

ASSUMPTION: Vendasta's company values and work style require candidates who are driven, innovative, respectful, and agile, with a strong focus on data-driven decision-making and collaboration.

⚠️ Potential Challenges

• Managing multiple marketing channels and customer segments simultaneously may require strong project management skills and attention to detail.
• Working in a fast-paced and dynamic industry may necessitate adaptability and responsiveness to change.
• Collaborating with cross-functional teams may require strong communication and interpersonal skills to build and maintain effective working relationships.
• Vendasta's focus on AI-powered solutions may require a willingness to learn and adopt new technologies and tools.

ASSUMPTION: Vendasta's work environment and industry present unique challenges that require candidates who are adaptable, collaborative, and comfortable with change.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position offers a unique focus on AI-powered customer acquisition and engagement strategies.
• Vendasta's B2B2SMB marketing model requires a strong understanding of both SMB and partner audiences, as well as the ability to develop and execute marketing strategies that cater to their unique needs.
• Career progression in this role may involve expanding the scope of responsibilities to include additional marketing channels or customer segments, or moving into a senior marketing leadership role.

ASSUMPTION: Vendasta's focus on AI-powered solutions and B2B2SMB marketing sets this role apart from other lifecycle marketing positions, offering unique growth and development opportunities.

📝 Sample Projects

• Developing and executing a multi-channel lifecycle marketing campaign to drive product adoption and upsell among SMB customers.
• Analyzing customer data to identify growth opportunities and optimize marketing strategies across the customer lifecycle.
• Collaborating with the Sales and Customer Success teams to create targeted nurture programs that enhance the customer experience and drive measurable outcomes.

ASSUMPTION: Vendasta's focus on AI-powered customer acquisition and engagement provides ample opportunities for candidates to develop and execute innovative lifecycle marketing campaigns.

❓ Key Questions to Ask During Interview

• How does Vendasta's AI-powered platform differentiate it from other customer acquisition and engagement solutions in the market?
• Can you describe the typical career path for a Lifecycle Marketing Manager at Vendasta, and what opportunities exist for growth and development in this role?
• How does Vendasta support work-life balance, and what resources are available to employees to maintain a healthy work-life balance?
• Can you provide an example of a successful lifecycle marketing campaign that Vendasta has executed, and what metrics were used to measure its success?
• How does Vendasta foster a culture of innovation and continuous learning, and what opportunities exist for employees to explore new ideas and approaches?

ASSUMPTION: Vendasta's focus on AI-powered solutions and customer engagement provides ample opportunities for candidates to ask insightful questions about the company's technology, culture, and growth prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Vendasta's careers page by May 9, 2025.
• Tailor your resume and cover letter to highlight your experience in lifecycle marketing, CRM management, and marketing automation platforms.
• Prepare examples of successful lifecycle marketing campaigns you've managed, including metrics and results.
• Research Vendasta's company values and be prepared to discuss how your personal values align with theirs.
• Follow up with Vendasta's HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.