📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Thumbtack
🔹 Location: Remote, Philippines
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing lifecycle marketing programs across various channels
- Executing A/B tests and using data-driven insights to optimize campaigns
- Collaborating with cross-functional teams to improve customer engagement and drive business outcomes
- Working in a fast-paced, collaborative environment with a continuous improvement mindset
ASSUMPTION: This role requires a proactive and analytical marketer who can work autonomously while escalating more complex challenges as needed. The ideal candidate will have experience in lifecycle marketing, CRM, or related marketing roles.
📋 Key Responsibilities
✅ Manage and optimize lifecycle marketing programs across email, push, and in-app messaging
✅ Execute A/B tests and experimentation to improve campaign performance and customer engagement
✅ Analyze campaign performance metrics, identify trends, and provide actionable insights to refine messaging, timing, and targeting
✅ Support the development and refinement of campaign ideas, working closely with creative and technical teams
✅ Implement audience segmentation strategies to personalize customer journeys
✅ Deploy and optimize campaigns with limited guidance, proactively identifying inefficiencies and improving processes
✅ Contribute to lifecycle marketing strategy discussions and support campaign planning and execution
✅ Review dashboards, summarize results, and use data to inform decision-making and strategy adjustments
✅ Manage small projects or process improvements, proactively anticipating challenges and taking ownership of deliverables
✅ Collaborate effectively with cross-functional partners, providing updates and engaging professionally in discussions
ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-5 years of experience in Lifecycle Marketing, CRM, or related marketing roles
Required Skills:
- Hands-on experience managing lifecycle campaigns, including email, push, and in-app messaging
- Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
- Experience running A/B tests and using data-driven insights to optimize campaigns
- Strong analytical skills, with the ability to interpret campaign performance metrics and recommend optimizations
- Ability to manage multiple projects and deadlines in a fast-paced, collaborative environment
- Proactive problem-solver with attention to detail and a continuous improvement mindset
- Strong communication skills, with the ability to present insights and recommendations clearly to stakeholders
Preferred Skills:
- Experience with marketing automation tools and CRM platforms
- Familiarity with SQL or other data querying languages
- Knowledge of the home services industry
ASSUMPTION: The required and preferred skills listed above are based on the provided job description. However, the qualifications may be subject to change or additional requirements may be added as needed.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level marketing role in the Philippines)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
- Employee discounts on Thumbtack services
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards for a mid-level marketing role in the Philippines. Actual compensation and benefits may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Thumbtack operates in the home services industry, connecting homeowners with local service professionals for various home improvement and maintenance tasks.
Company Size: Thumbtack has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Thumbtack was founded in 2008 and has since grown to serve millions of customers across the United States.
Company Description:
- Thumbtack is a technology company helping millions of people confidently care for and improve their homes.
- The platform provides personalized guidance on home projects, connects users with local service professionals, and offers a best-in-class hiring experience.
- Thumbtack has raised over $500 million from prominent investors, including Sequoia Capital and Tiger Global Management.
Company Specialties:
- Home services platform
- Personalized guidance for home projects
- Connecting homeowners with local service professionals
- Technology and data-driven approach to home improvement
Company Website: https://www.thumbtack.com/
ASSUMPTION: Thumbtack's mission is to simplify how people care for their homes by providing personalized guidance, connecting them with trusted service professionals, and leveraging technology to enhance the customer experience.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Lifecycle Marketing.
Work Arrangement: Remote OK, with flexible scheduling and the opportunity to work from home or a co-working space.
Growth Opportunities:
- Potential to advance to a senior-level role within the marketing team
- Opportunities to work on high-impact projects and contribute to the company's growth
- Chance to develop skills in marketing automation, data analysis, and campaign optimization
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative marketing team.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from a co-working space or home office
Office Location(s): Remote, Philippines
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
- The country has a diverse culture, with influences from various ethnic groups and colonizers.
- The Philippines is known for its vibrant festivals, delicious cuisine, and beautiful beaches.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity to work remotely
ASSUMPTION: Working remotely in the Philippines offers a unique blend of cultural experiences, a tropical climate, and the convenience of flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign management and optimization experience
- Communication and presentation skills
- Cultural fit and alignment with Thumbtack's values
Application Tips:
- Highlight relevant experience in lifecycle marketing, CRM, or related marketing roles
- Demonstrate a strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
- Showcase your ability to analyze campaign performance metrics and recommend optimizations
- Tailor your resume and cover letter to emphasize your skills and experience in managing multiple projects and deadlines in a fast-paced environment
ATS Keywords: Lifecycle Marketing, CRM, Email Marketing, Push Notifications, In-App Messaging, A/B Testing, Data Analysis, Campaign Optimization, Project Management, Collaboration, Problem Solving, Communication, Continuous Improvement, Customer Engagement, Marketing Technology
ASSUMPTION: Applicants should focus on demonstrating their relevant experience, skills, and cultural fit for the role during the application and interview process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- CRM platforms (e.g., Salesforce, HubSpot CRM, or similar)
- Data analysis tools (e.g., Google Analytics, SQL, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The tools and technologies listed above are commonly used in lifecycle marketing roles. However, the specific tools required for this role may vary depending on Thumbtack's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed: We put customers first in everything we do
- One team: We work together to achieve our goals
- Own it: We take responsibility for our work and hold ourselves accountable
Work Style:
- Collaborative: We work closely with cross-functional teams to achieve our goals
- Data-driven: We use data to inform our decisions and continuously improve our processes
- Adaptable: We embrace change and are open to new ideas and feedback
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for creating personalized experiences?
- Are you comfortable working in a fast-paced, collaborative environment and able to manage multiple projects and deadlines?
- Do you have a data-driven mindset and the ability to analyze campaign performance metrics and recommend optimizations?
ASSUMPTION: Applicants should assess their alignment with Thumbtack's company values and work style to ensure a good cultural fit for the role.
⚠️ Potential Challenges
- The role may require working with large datasets and complex campaign structures, which can be challenging for candidates without relevant experience
- Applicants may face competition from other experienced marketing professionals applying for the same role
- The fast-paced nature of the role may require candidates to adapt quickly to new tools, technologies, and processes
- Working remotely may present unique challenges, such as managing time zones and maintaining work-life balance
ASSUMPTION: Applicants should be prepared to address these potential challenges during the interview process and demonstrate their ability to thrive in a fast-paced, remote work environment.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. CRM Manager: Both roles focus on managing customer relationships and optimizing marketing campaigns. However, the Lifecycle Marketing Manager role has a broader scope, encompassing various channels and customer touchpoints, while the CRM Manager role is more focused on customer relationship management systems and processes.
- Lifecycle Marketing Manager vs. Email Marketing Manager: While both roles involve managing email marketing campaigns, the Lifecycle Marketing Manager role is responsible for a broader range of channels and customer touchpoints, including push notifications and in-app messaging. Additionally, the Lifecycle Marketing Manager role requires a stronger focus on audience segmentation, personalization, and lifecycle marketing best practices.
- Lifecycle Marketing Manager vs. Marketing Manager: The Lifecycle Marketing Manager role is more specialized and focused on managing customer relationships and optimizing marketing campaigns throughout the customer lifecycle. In contrast, the Marketing Manager role may have a broader scope, encompassing various marketing channels and strategies to drive overall business growth.
ASSUMPTION: Applicants should consider the differences between these similar roles and assess their skills, experience, and career goals to determine which role is the best fit for them.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users and drive app re-activation
- Optimizing push notification frequency and timing to improve customer engagement and reduce unsubscribe rates
- Analyzing in-app messaging performance and implementing A/B tests to improve conversion rates and drive user retention
ASSUMPTION: These sample projects are based on typical responsibilities for a Lifecycle Marketing Manager role. However, the specific projects assigned may vary depending on Thumbtack's current priorities and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Lifecycle Marketing team?
- How does Thumbtack approach personalization and segmentation in its lifecycle marketing campaigns?
- What are the most significant challenges facing the Lifecycle Marketing team currently, and how can this role contribute to addressing them?
- How does Thumbtack support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of lifecycle marketing campaigns at Thumbtack?
ASSUMPTION: Applicants should ask thoughtful questions during the interview process to demonstrate their interest in the role and gain a better understanding of the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and cultural fit for the role
- Prepare for the phone or video screen by reviewing the job description and practicing your responses to common interview questions
- If selected for the technical assessment or case study, allocate sufficient time to complete the task thoroughly and demonstrate your problem-solving skills
- Follow up with the hiring manager after each interview round to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
