📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: 7shifts
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel lifecycle marketing strategy
- Driving lead engagement and trial conversion for 7shifts' unpaid customers
- Leveraging data to identify effective channels and personalize messaging
- Collaborating with cross-functional teams to improve customer journey and increase lifetime value
ASSUMPTION: This role requires a strong understanding of digital customer journeys and lifecycle marketing, with a passion for exploring and testing new marketing channels.
📋 Key Responsibilities
✅ Create and execute lifecycle programs to convert leads into paying customers, including content-specific nurtures, trial conversion flows, and follow-ups at key touch points
✅ Leverage data to identify and prioritize the most effective channels and personalize messaging to maximize engagement
✅ Experiment and iterate by testing messaging, timing, and channels to continuously improve performance and identify key insights
✅ Own end-to-end campaign creation for responsible channels, including audience building, link setup, segmentation, and content development
✅ Track key performance indicators (KPIs) and provide insights on MRR contribution and impact
✅ Maintain detailed documentation of campaigns and programs to effectively communicate customer journey touchpoints to stakeholders
✅ Analyze customer behavior data and provide insights on channel performance to improve communication, optimize the customer journey, and increase lifetime value
ASSUMPTION: This role requires strong analytical and problem-solving skills, as well as the ability to translate data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in lifecycle, email, or growth marketing, with a track record of driving free trial conversion and revenue growth
Required Skills:
- Proficiency with Marketo (or similar marketing automation platforms)
- Demonstrated understanding of digital customer journeys and lifecycle marketing
- Strong analytical and problem-solving skills
- Exceptional written and verbal communication skills
- Project management acumen
- Proven ability to excel in highly collaborative, cross-functional environments
Preferred Skills:
- Experience with Appcues, Salesforce, and Mobile Marketing (SMS & Push)
- Experience with Product-Led Growth (PLG) organizations
- Experience supporting a fintech product
- Knowledge of restaurant operations
- Experience in subscription-based business models
ASSUMPTION: Candidates with experience in fintech, subscription-based models, or the restaurant industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in a similar role and location)
Benefits:
- Competitive health benefits
- Lifestyle spending accounts
- Corporate discounts
- Parental leave program
- Equity in a Series C, VC-backed SaaS company
Working Hours: Full-time, flexible work arrangement with a focus on results and productivity
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in a similar role and location. Actual salary may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically restaurant team management platforms
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and impact
Founded: 2014, with a history of growth and success in the restaurant industry
Company Description:
- 7shifts is an all-in-one restaurant team management platform designed to simplify team management, one shift at a time
- Trusted by 1.5 million restaurant pros, 7shifts helps operators make more profitable decisions, improve operating efficiency, get time back, improve team retention, and more
- 7shifts can be found in restaurants of all sizes—from mom-and-pop shops to national chains like Bareburger, Highway 55, and Five Guys
Company Specialties:
- Staff Scheduling
- Restaurant Scheduling
- Restaurant Communication
- Scheduling Software
- Labor tools and Staff Management
Company Website: 7shifts.com
ASSUMPTION: 7shifts is a well-established company in the restaurant industry, with a strong focus on team management and employee engagement.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports to the Senior Manager, Integrated Marketing
Work Arrangement: Fully remote, with a flexible work arrangement focused on results and productivity
Growth Opportunities:
- Potential to grow within the marketing department or expand into other areas of the business
- Opportunity to work on a wide range of marketing campaigns and programs
- Chance to gain experience in a fast-growing SaaS company and make a significant impact on the business
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a focus on learning and development.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): N/A (Fully Remote)
Geographic Context:
- 7shifts is a remote-first company, allowing employees to work from anywhere
- This role may require occasional collaboration with team members in different time zones
- 7shifts has offices in Saskatoon, Saskatchewan, and Toronto, Ontario, but this role does not require on-site presence
Work Schedule: Full-time, with a flexible work arrangement focused on results and productivity
ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from anywhere, with a focus on results and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of 7shifts' business and the role's requirements
- Prepare for behavioral and situational interview questions focused on marketing campaigns, data analysis, and problem-solving
ATS Keywords: Lifecycle Marketing, Email Marketing, Growth Marketing, Data Analysis, Marketing Automation, Customer Journey, Trial Conversion, Customer Engagement, Performance Tracking
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing experience and achievements.
🛠️ Tools & Technologies
- Marketo (or similar marketing automation platforms)
- Appcues (for in-app messaging)
- Salesforce (for CRM)
- Mobile Marketing tools (for SMS & Push notifications)
ASSUMPTION: Candidates should have experience with marketing automation platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Adaptability
- Collaboration
Work Style:
- Results-driven and focused on productivity
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy working independently?
- Are you comfortable collaborating with cross-functional teams and stakeholders?
- Do you have a strong work ethic and a commitment to delivering high-quality results?
ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working remotely are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Analyzing and interpreting data to inform decision-making
- Working with cross-functional teams and stakeholders to align on marketing strategies and tactics
- Keeping up with industry trends and best practices in lifecycle marketing
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, attention to detail, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager vs. Growth Marketing Manager: Both roles focus on driving user engagement and conversion, but the Lifecycle Marketing Manager role is more focused on the early stages of the customer journey and trial conversion
- Industry-specific context: The restaurant industry has unique challenges and opportunities when it comes to customer engagement and retention
- Career path comparison: This role offers a clear path for growth and development within the marketing department or across other areas of the business
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the marketing field.
📝 Sample Projects
- Developing and executing a multi-channel lifecycle marketing campaign to drive trial conversion for a new product feature
- Analyzing customer behavior data to identify opportunities for improving customer engagement and retention
- Collaborating with the product team to optimize the customer onboarding experience and increase trial-to-paid conversion rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Lifecycle Marketing Manager role at 7shifts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does 7shifts approach collaboration and communication across different teams and departments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does 7shifts support the growth and development of its employees?
- What are the most challenging aspects of working in a fully remote environment, and how does 7shifts address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture at 7shifts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the 7shifts job board
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions focused on marketing campaigns, data analysis, and problem-solving
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
