Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager

🔹 Company: G-P

🔹 Location: United States (Remote-First)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote-First

🚀 Job Overview

Key aspects of this role include:

• Developing and executing revenue-driving lifecycle programs
• Segmenting and personalizing marketing campaigns
• Leveraging automation and data-driven insights
• Collaborating with cross-functional teams
• Testing, analyzing, and refining campaigns

ASSUMPTION: This role requires a strong focus on email marketing and customer retention strategies to drive revenue growth within the existing customer base.

📋 Key Responsibilities

✅ Develop and implement revenue-driving lifecycle programs that identify and activate cross-sell and upsell opportunities within the existing customer base.

✅ Segment and personalize marketing campaigns to target customers based on their usage, behaviors, and needs, ensuring timely and relevant outreach that increases adoption and conversion.

✅ Leverage automation and data-driven insights to optimize touchpoints, ensuring customers are nurtured toward the next best action, whether that’s upgrading, expanding, or renewing.

✅ Partner with RevOps, Marketing, and Customer Success to align marketing efforts with account expansion strategies, identifying upsell and cross-sell opportunities.

✅ Test, analyze, and refine campaigns to continually improve performance, tracking key metrics such as revenue impact, customer engagement, and retention rates.

✅ Proactively address churn risks by identifying early warning signs and implementing targeted interventions to re-engage at-risk customers.

✅ Continuously optimize messaging and positioning for expansion opportunities, ensuring customers clearly understand the additional value they can unlock with our solutions.

ASSUMPTION: The role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of focused experience in lifecycle marketing, email marketing, CRM marketing with a significant email component, or customer marketing with a primary track record of driving lifecycle engagement.

Required Skills:

• Proven track record of developing and executing successful lifecycle marketing programs leveraging email as a primary channel that have driven measurable revenue growth and improved customer retention.
• Deep understanding of customer segmentation principles and extensive experience developing personalized marketing campaigns executed through email.
• Strong proficiency in Hubspot and Salesforce (or other marketing automation CRM platforms).
• Excellent analytical skills with the ability to interpret data and broader campaign performance to drive actionable insights and measure the impact of campaign initiatives.
• Significant experience with A/B testing and optimization methodologies within email marketing.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent written and verbal communication skills, with a strong ability to craft compelling copy and messaging.
• Excellent collaboration and interpersonal skills with the ability to work effectively across different teams, ensuring marketing strategies align with overall goals.

Preferred Skills:

• Experience with global marketing campaigns or a strong understanding of international markets.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a strong understanding of data analysis are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $77,500 - $97,000 USD per year, plus variable compensation

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, remote-first work arrangement with flexible hours

ASSUMPTION: The salary range provided is inclusive of variable compensation, and benefits are competitive with industry standards for a mid-sized, remote-first company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on global employment services and compliance support.

Company Size: 1,001-5,000 employees, with a remote-first work culture that celebrates flexibility and innovation.

Founded: G-P was founded in 2016, with a mission to provide HR, legal, and compliance support to businesses expanding globally.

Company Description:

• G-P is a co-pilot for global employment, providing HR, legal, and compliance support at your fingertips.
• Their leading SaaS-based Global Growth Platform™ enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities.
• Their diverse, remote-first teams are essential to their success, empowering members with flexibility and resources to foster an environment where innovation thrives and every contribution is valued and celebrated.

Company Specialties:

• Compliance
• Human Resources
• International Business
• Global Business Expansion
• International Legal Expertise
• Global Employer of Record Services
• and SaaS

Company Website: https://www.g-p.com

ASSUMPTION: G-P's remote-first work culture and global focus make it an attractive employer for candidates seeking international exposure and flexible work arrangements.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career progression within the marketing department and the broader organization.

Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing or a similar role, collaborating closely with cross-functional teams such as RevOps, Product Marketing, and Customer Success.

Work Arrangement: This role is remote-first, with flexible hours and the opportunity to work from anywhere within the United States.

Growth Opportunities:

• Progression to a Senior or Director-level role within the marketing department.
• Expanding into a broader global marketing or leadership role as the company continues to grow and expand.
• Potential opportunities in related fields such as product marketing, customer success, or business development.

ASSUMPTION: With G-P's rapid growth and expansion, there are ample opportunities for career progression and growth within the organization.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location required.

Office Location(s): United States (Remote-First)

Geographic Context:

• The United States offers a diverse range of cultural experiences, with no specific regional concentration required for this role.
• The remote-first work arrangement allows for flexibility in living and working conditions.
• The United States is home to G-P's headquarters and a significant portion of its employee base.

Work Schedule: Full-time, with flexible hours and the ability to work remotely from anywhere within the United States.

ASSUMPTION: The remote-first work environment offers candidates the opportunity to work from anywhere within the United States, with no commute time or location-based restrictions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess cultural fit and basic qualifications.
• Behavioral and skills-based interviews to evaluate problem-solving, communication, and technical abilities.
• Final round interviews with key stakeholders, including the hiring manager and potential team members.
• Background and reference checks for the final candidate.

Key Assessment Areas:

• Email marketing and campaign management skills.
• Data analysis and interpretation abilities.
• Project management and organizational skills.
• Communication and collaboration skills, both written and verbal.
• Cultural fit and alignment with G-P's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Showcase your understanding of lifecycle marketing principles and email marketing strategies.
• Demonstrate your ability to analyze data and drive actionable insights.
• Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork.
• Research G-P's company culture and values to ensure a strong fit.

ATS Keywords: Lifecycle Marketing, Email Marketing, CRM Marketing, Customer Marketing, Data Analysis, Project Management, A/B Testing, Collaboration, Communication, Segmentation, Automation, Retention Strategies, Revenue Growth, Customer Engagement, Personalization, Campaign Optimization

ASSUMPTION: G-P uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can improve your visibility to recruiters.

🛠️ Tools & Technologies

• Hubspot
• Salesforce
• Marketing automation platforms
• Data analysis tools (e.g., Excel, Google Analytics)
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Global perspective
• Innovation and continuous learning
• Flexibility and adaptability
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Remote-first and flexible work arrangements
• Data-driven decision-making
• Cross-functional collaboration
• Strong project management skills
• Focus on customer engagement and retention

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with G-P's global perspective and customer-centric approach?
• Can you describe a time when you had to adapt your marketing strategy due to changing customer behaviors or market conditions?
• How do you prioritize and manage multiple projects simultaneously to meet deadlines and maintain high-quality output?

ASSUMPTION: G-P values candidates who demonstrate a strong cultural fit, with a global perspective, innovative mindset, and a customer-centric approach to their work.

⚠️ Potential Challenges

• The remote-first work environment may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
• The role may involve working with diverse teams across different time zones, necessitating flexibility and adaptability.
• Managing multiple campaigns simultaneously may require careful prioritization and time management to meet deadlines and maintain high-quality output.
• The fast-paced, dynamic nature of the role may present challenges in keeping up with changing priorities and market demands.

ASSUMPTION: While G-P offers a flexible and remote-friendly work environment, candidates should be prepared to navigate potential challenges and adapt to the unique demands of the role.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position places a stronger emphasis on global marketing strategies and cross-functional collaboration.
• G-P's remote-first work culture offers more flexibility than traditional office-based roles, but may require stronger self-motivation and time management skills.
• Career progression opportunities may be more rapid at G-P due to its high growth rate and expansion into new markets.

ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in the industry, weighing the benefits of a remote-first work culture and rapid growth potential against the challenges of a fast-paced, dynamic work environment.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage at-risk customers and reduce churn.
• Collaborating with product marketing to create a cross-selling campaign that promotes complementary solutions to existing customers.
• Analyzing customer data to identify segments with high potential for upselling and creating personalized marketing campaigns to target these groups.

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-centric approach required for success in this role, focusing on revenue growth, customer engagement, and retention.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does G-P support the professional development and growth of its marketing team members?
• Can you provide an example of a successful lifecycle marketing campaign that G-P has executed, and what made it effective?
• How does G-P measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its marketing strategies, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of lifecycle marketing principles and email marketing strategies.
• Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork, demonstrating your ability to analyze data and drive actionable insights.
• Research G-P's company culture and values to ensure a strong fit, and prepare thoughtful questions to ask during the interview process.
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.