Lifecycle Marketing Manager, Chime Enterprise

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager, Chime Enterprise

🔹 Company: Chime

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing lifecycle marketing programs across B2B2C and B2C channels.
• Creating strategies for customer engagement, retention, and growth.
• Utilizing segmentation, automation, and personalization in campaigns.
• Collaborating with various departments to enhance client relationships.

ASSUMPTION: It is assumed that the candidate will be engaging heavily in data-driven marketing techniques due to the mention of automation and personalization.

📋 Key Responsibilities

✅ Design and implement full-funnel lifecycle strategies tailored to business clients, focusing on onboarding, activation, upsell, and retention.

✅ Partner with Product, Sales, and Customer Success to map the enterprise customer journey and identify opportunities to drive engagement and satisfaction at scale.

✅ Lead experimentation and A/B testing for key lifecycle touchpoints, generating insights and driving optimizations across email, in-app, push, and SMS.

✅ Develop channel governance and messaging strategies that maintain consistency across B2C communications while aligning with the Chime Enterprise brand.

✅ Use analytics to measure campaign effectiveness and surface insights to cross-functional stakeholders, fueling continuous improvement.

ASSUMPTION: Based on the responsibilities, it is inferred that the role demands high collaboration with cross-functional teams for successful campaign execution.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in creating and managing lifecycle marketing campaigns, ideally in an enterprise environment.

Required Skills:

• Multi-channel campaign management (email, push, in-app, SMS)
• Experimentation frameworks and A/B testing
• Strong analytical skills and data-driven decision-making

Preferred Skills:

• Proficiency with CustomerIO, Braze, Looker
• Experience with AI or predictive tools

ASSUMPTION: The presence of marketing tool proficiency implies that candidates should be adept at using current digital marketing platforms for campaign management.

💰 Compensation & Benefits

Salary Range: $130,050 - $180,600, with potential equity and bonus options

Benefits:

• 401k match and comprehensive medical, dental, and vision insurance
• Generous vacation policy and company-wide wellness days
• Support for family planning and wellness programs

Working Hours: 40 hours per week, with potential flexibility

ASSUMPTION: The benefits appear focused on holistic employee well-being, indicating a supportive work environment catering to long-term employee satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specializing in fintech solutions for enhanced financial wellness

Company Size: 1,001 - 5,000 employees, offering substantial resources while maintaining a flexible culture

Founded: Not Specified, but operational since 2012

Company Description:

• Empowers people to achieve financial progress with pioneering fintech services
• Transforms everyday banking into accessible and transparent experiences
• Serves millions with innovative financial tools and solutions

Company Specialties:

• Fintech Product Development
• Membership-based Banking Services
• Financial Literacy and Empowerment

Company Website: https://www.chime.com/

ASSUMPTION: Chime's emphasis on member-centric solutions suggests a continued focus on technology-driven innovation in financial services.

📊 Role Analysis

Career Level: Mid to senior-level position with significant strategic responsibilities

Reporting Structure: Likely reports to senior leadership within the Product and Lifecycle Marketing team

Work Arrangement: On-site with remote flexibility options

Growth Opportunities:

• Expanded leadership roles within marketing
• Cross-functional department collaboration
• Access to considerable professional development resources

ASSUMPTION: Opportunities for role expansion and advancement indicate a fast-paced, evolving environment aligned with Chime’s growth trajectory.

🌍 Location & Work Environment

Office Type: Trendy urban office environment typical to San Francisco

Office Location(s): Main office located in San Francisco, with potential satellite offices in Chicago and New York

Geographic Context:

• Located in a major financial and tech hub, offering networking advantages
• Access to cutting-edge technology and resources
• Proximity to diverse cultural and recreational activities

Work Schedule: Primarily standard business hours, with flexibility as needed for project demands

ASSUMPTION: The San Francisco location provides strategic advantages in technology and financial services networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial application screening via online submission
• Phone interviews to assess preliminary fit
• On-site or virtual interviews with cross-functional teams

Key Assessment Areas:

• Marketing strategic vision and experience
• Ability to execute data-driven growth initiatives
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant lifecycle marketing experience
• Demonstrate a strong understanding of Chime’s mission and services
• Prepare questions that show strategic and analytical thinking

ATS Keywords: Lifecycle Marketing, B2B Marketing, Automation, A/B Testing, Analytics, Customer Journey Mapping

ASSUMPTION: Given the role's strategic focus, interviews will likely center on assessing candidates’ capabilities to manage complex marketing strategies.

🛠️ Tools & Technologies

• CustomerIO
• Braze
• Looker

ASSUMPTION: Familiarity with these tools is crucial because they are likely integral to Chime's lifecycle marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation and adaptability in financial services
• Commitment to customer-centric solutions
• Passion for transforming financial wellness

Work Style:

• Collaborative and cross-functional partnership
• High drive for data-informed decision making
• Focus on strategic growth and value-driven results

Self-Assessment Questions:

• Do I thrive in a fast-paced, innovative environment?
• Am I proficient in using analytical tools to drive marketing strategy?
• Can I effectively manage multi-channel marketing initiatives?

ASSUMPTION: Cultural alignment will largely be determined by a candidate's passion for fintech innovation and customer focus.

⚠️ Potential Challenges

• Balancing rapid growth while maintaining quality standards
• Adapting to evolving fintech regulations
• Integrating marketing strategies across multiple channels and platforms
• Working effectively within a diverse and distributed team

ASSUMPTION: The challenges highlighted are typical in a fast-growing fintech environment committed to innovation and regulatory compliance.

📈 Similar Roles Comparison

• More strategic and data-focused compared to standard Marketing Manager roles
• Greater interaction with cross-functional teams than in many B2C marketing roles
• Heightened emphasis on financial wellness solutions within the B2B2C model

ASSUMPTION: This role requires an advanced understanding of B2B and B2C dynamics, differentiating it from conventional marketing manager positions.

📝 Sample Projects

• Implementing a new segmentation model across B2B2C channels
• Launching an A/B tested multi-channel marketing campaign for a new product
• Developing a strategic lifecycle roadmap for customer engagement

ASSUMPTION: Sample projects have been inferred to involve a high degree of strategic planning and cross-channel execution.

❓ Key Questions to Ask During Interview

• What are the key goals for lifecycle marketing at Chime Enterprise over the next year?
• How is success measured for this role?
• Can you describe how cross-functional collaboration is facilitated at Chime?
• What are the biggest challenges currently facing the marketing team?
• How does Chime ensure ongoing professional development for its team members?

ASSUMPTION: Focus on strategic objectives and team dynamics reflects the need to align personal goals with Chime’s business strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for an initial phone screen with HR
• Research Chime’s mission and product offerings thoroughly
• Highlight your lifecycle marketing experience in your application
• Demonstrate familiarity with fintech industry trends during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.