📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Pelago
🔹 Location: New York, New York
🔹 Job Type: Hybrid (1 day/week in-office)
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (1 day/week) with flexible work arrangements
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies to drive member retention and re-engagement
- Collaborating with cross-functional teams to create seamless member experiences
- Analyzing campaign performance and using data to inform strategy
- Designing and refining member journeys across various stages and channels
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Design and execute end-to-end, multi-channel lifecycle marketing campaigns (email, SMS, push, in-app, direct mail) that drive member retention and re-engagement
✅ Map and maintain personalized member journeys across onboarding, active use, lapse, and reactivation stages, refining messaging according to member needs
✅ Partner closely with Product, Clinical, and Design teams to align all communications with in-app member experience, clinical programs, and segmented member profiles
✅ Lead A/B and multivariate experiments; analyze results and translate insights into continuous campaign optimizations
✅ Define, track, report on key lifecycle KPIs – active retention rate, re-engagement rate, and win-back rate – and use data to inform strategy
✅ Present performance findings and strategic recommendations to leadership and cross-functional stakeholders
✅ Collaborate as a design partner in product discovery to uncover and refine new feature opportunities
ASSUMPTION: This role involves a mix of creative campaign development and analytical data interpretation, with a strong emphasis on cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of lifecycle or growth marketing experience in consumer mobile apps or digital health products, focused on long-term user engagement and retention
Required Skills:
- Proven ability to both develop high-level lifecycle strategy and execute campaigns independently
- Expertise with Iterable for journey orchestration and automated messaging; familiarity with Amplitude or similar analytics platforms preferred
- Strong analytical mindset: skilled in designing/interpreting experiments, cohort and funnel analyses, and making data-driven decisions
- Excellent collaboration and communication skills, with experience partnering across product, operations, and customer success teams
- Proficiency across email, SMS, push, and in-app channels to engage users throughout their lifecycle
- Passion for improving behavioral health or wellness outcomes through empathetic, patient-centric communications
Preferred Skills:
- Fluency in Spanish (for targeting Spanish-speaking members)
- Experience with medication-assisted treatment (MAT) or cognitive behavioral therapy (CBT) programs
ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for targeting Pelago's diverse member base.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD (target range, subject to experience and internal equity)
Benefits:
- Generous and meaningful equity package
- Full Medical, Dental, and Vision coverage
- 401k Plan
- Unlimited PTO Policy, 10 paid holidays, and company-wide “Me Time” Days
- Paid maternity, paternity, and new parent leave
- Flexible working environment
- Annual Learning and Development stipend
- Wellness Reimbursement Program
- Access to Reproductive and Family Planning Care
- Substance Use Support for employees and family members
Working Hours: Full-time (40 hours/week), with flexible work arrangements and 1 day/week in-office
ASSUMPTION: The provided salary range is a target range, and individual pay within the range will vary based on factors like role-related experience, internal pay equity, and other relevant business factors.
📌 Applicant Insights
🔍 Company Context
Industry: Pelago operates in the digital health and substance use management sector, focusing on providing accessible, affordable, and effective treatment for substance misuse.
Company Size: Pelago has 51-200 employees, which offers a balance between a startup-like environment and the resources of a mid-sized company.
Founded: Pelago was founded in 2017, making it a relatively young company with significant growth potential.
Company Description:
- Pelago is the world’s leading virtual clinic for substance use management
- The company provides guidance, support, and treatment for members seeking to overcome their tobacco, alcohol, and opioid use
- Pelago's suite of virtual services ranges from education to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT)
Company Specialties:
- Smoking cessation
- Health behaviour
- Behavioural economics
- Digital health
- Digital therapeutics
- Digital medicine
- Tobacco cessation
- Addiction
- Medication-assisted treatment
- Cognitive behavioral therapy
- Health & Benefits
- Digital Clinic
- Telehealth
- and Employee Benefits
Company Website: www.pelagohealth.com
ASSUMPTION: Pelago's focus on substance use management presents unique challenges and opportunities for marketing campaigns, requiring a deep understanding of the target audience and their specific needs.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Lifecycle Marketing Manager reports directly to the Product team, with close collaboration with Clinical and Design teams.
Work Arrangement: This is a hybrid role, with 1 day/week in the office for lunches, collaboration, and teamwork.
Growth Opportunities:
- As Pelago continues to grow, there may be opportunities for the Lifecycle Marketing Manager to take on more strategic responsibilities or lead a team
- Expanding one's skillset in digital health and substance use management can open up new career paths within the company
- Pelago's focus on employee development and learning opportunities can facilitate professional growth
ASSUMPTION: Given Pelago's rapid growth, there may be opportunities for career advancement within the company for high-performing employees.
🌍 Location & Work Environment
Office Type: Pelago's office is located in New York City, offering a collaborative and dynamic work environment.
Office Location(s): 1732 1st Ave, #20163, New York, NY 10128, US
Geographic Context:
- New York City offers a diverse and vibrant cultural scene, with numerous amenities and attractions
- The office is conveniently located near public transportation, making it easily accessible
- New York City has a thriving digital health and technology industry, providing ample networking opportunities
Work Schedule: Full-time (40 hours/week), with flexible work arrangements and 1 day/week in-office
ASSUMPTION: While the role is hybrid, with only 1 day/week in the office, strong collaboration and communication skills are essential for working effectively with remote team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Product team
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and campaign development
- Data analysis and interpretation skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with Pelago's mission and values
Application Tips:
- Highlight relevant lifecycle marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Pelago's mission and the role's requirements
- Prepare examples of successful lifecycle marketing campaigns you've executed and the results they drove
- Research Pelago's target audience and competition to showcase your industry knowledge
ATS Keywords: Lifecycle Marketing, Growth Marketing, User Engagement, Retention, Campaign Execution, Data Analysis, Collaboration, Communication, Email Marketing, SMS Marketing, Push Notifications, In-App Messaging, A/B Testing, Cohort Analysis, Patient-Centric Communications, Journey Orchestration, Analytics Platforms
ASSUMPTION: Given Pelago's focus on data-driven decision making, applicants should be prepared to discuss their approach to analyzing campaign performance and using data to inform strategy.
🛠️ Tools & Technologies
- Iterable (for journey orchestration and automated messaging)
- Amplitude (or similar analytics platforms)
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- SMS marketing platforms (e.g., Twilio, Plivo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Member-centric: Pelago prioritizes the needs and preferences of its members in all aspects of its operations
- Data-driven: Pelago uses data to inform its strategies and continuously improve its services
- Collaborative: Pelago fosters a culture of teamwork and open communication
- Innovative: Pelago encourages creativity and experimentation in its approach to substance use management
Work Style:
- Flexible: Pelago offers flexible work arrangements to accommodate employees' needs and preferences
- Dynamic: Pelago operates in a fast-paced and rapidly evolving industry, requiring employees to be adaptable and responsive to change
- Results-oriented: Pelago prioritizes outcomes and impact, with a strong focus on driving member engagement and retention
Self-Assessment Questions:
- How do you approach tailoring communications to meet the unique needs and preferences of Pelago's diverse member base?
- How do you balance data-driven decision making with a member-centric approach to lifecycle marketing?
- How do you effectively collaborate with cross-functional teams to create seamless member experiences?
ASSUMPTION: Applicants should be prepared to demonstrate their alignment with Pelago's values and work style, as well as their ability to thrive in a dynamic and results-oriented environment.
⚠️ Potential Challenges
- Working with sensitive and personal member data requires a strong commitment to privacy and ethical practices
- Pelago's focus on substance use management presents unique challenges in reaching and engaging target audiences
- Balancing strategic thinking and tactical execution may require applicants to adapt to a fast-paced and evolving role
- Collaborating effectively with remote team members may present communication and time management challenges
ASSUMPTION: Applicants should be prepared to discuss their approach to these challenges and how they would ensure the success of Pelago's lifecycle marketing efforts.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position places a greater emphasis on data analysis and interpretation, as well as a deep understanding of member behavior and needs
- Lifecycle marketing roles in other industries may not require the same level of sensitivity to member privacy and ethical considerations
- Career progression in lifecycle marketing may involve transitioning into more strategic or leadership roles within the company
ASSUMPTION: Applicants should be prepared to discuss their relevant experience and how it translates to the unique challenges and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a targeted SMS campaign to re-engage lapsed members
- Analyzing member data to identify trends and opportunities for segmentation and personalized communications
- Collaborating with the Product team to refine member onboarding journeys and improve activation rates
ASSUMPTION: Applicants should be prepared to discuss their approach to these sample projects and how they would ensure their success.
❓ Key Questions to Ask During Interview
- How does Pelago measure the success of its lifecycle marketing campaigns, and how can I contribute to improving these metrics?
- What are the most significant challenges facing Pelago's lifecycle marketing efforts, and how can I help address them?
- How does Pelago support the professional development and growth of its lifecycle marketing team members?
- What are the key priorities for the lifecycle marketing team in the first 90 days, and how can I contribute to achieving them?
- How does Pelago balance the need for data-driven decision making with a member-centric approach to lifecycle marketing?
ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and Pelago's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant lifecycle marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Pelago's mission and the role's requirements
- Prepare examples of successful lifecycle marketing campaigns you've executed and the results they drove
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
