Lifecycle Marketing Manager (Head of Lifecycle Marketing)

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager (Head of Lifecycle Marketing)

🔹 Company: Atticus

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and owning a lifecycle marketing roadmap to optimize client messaging and conversion rates.
• Collaborating with cross-functional teams, including content marketing and product, to enhance client engagement.
• Building and optimizing email and SMS campaigns to shepherd clients from ad-contact to lawyer-hire.
• Ensuring brand-aligned, compelling, and clear communications that meet the high standards of our audience.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of our audience to create effective lifecycle marketing campaigns.

📋 Key Responsibilities

✅ Develop and own a lifecycle marketing roadmap, prioritizing tests, improving messaging, and analyzing results.

✅ Grow a deep knowledge of our audience and hold a high bar for every message they receive, ensuring comms are brand-aligned, compelling, and clear.

✅ Build campaigns efficiently and effectively, without breakages, bugs, or unnecessary tech debt.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign building, and data analysis to continuously improve our lifecycle marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5+ years of marketing experience, with 2+ years in lifecycle marketing, ideally at a fast-growing startup.

Required Skills:

• Proven experience leading lifecycle campaigns from conception to launch to optimization.
• Familiarity with marketing to users with challenging needs, complex funnels, and multiple pre-purchase steps.
• Ability to build strong cross-functional relationships and work closely with various teams.
• Proficiency in HTML (bonus).

Preferred Skills:

• Familiarity with our lifecycle marketing tech stack (customer.io, Looker, SalesForce)).

ASSUMPTION: Candidates with experience in lifecycle marketing, a strong understanding of our audience, and the ability to build effective cross-functional relationships will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (USD) plus equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills, and abilities, as well as internal equity among our team.

Benefits:

• Medical and dental insurance with 100% of employee premiums covered.
• 15 vacation days & ~19 paid holidays each year (including two weeks at end-of-year).
• Free membership to OneMedical.
• $1,000 reimbursable stipend for education and training outside of work.
• Student loan repayment assistance, 401(k), and optional HSA.
• Free snacks, drinks, weekly lunches, and regular team dinners/events/retreats.
• Humble, thoughtful, smart, fun colleagues.

Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final offer will be determined based on the candidate's qualifications and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Atticus operates in the legal tech industry, focusing on connecting people with disabilities to government benefits and helping victims of accidents, misconduct, and violence get compensation from insurance.

Company Size: Atticus is a small but fast-growing startup with a team of over 150 employees. This size allows for significant impact and the opportunity to shape the company's culture.

Founded: Atticus was founded in 2020 and has since grown rapidly, raising over $50 million from top VC firms and helping thousands of people access over $2 billion in life-changing aid.

Company Description:

• Atticus makes it easy for sick or injured people in crisis to get the life-changing aid they deserve from the legal system or government.
• The company connects people with disabilities to government benefits and helps victims of accidents, misconduct, and violence get compensation from insurance.
• Atticus has helped over 20,000 people and has a 12,000+ five-star review rating.

Company Specialties:

• Government benefits navigation for people with disabilities.
• Insurance compensation for victims of accidents, misconduct, and violence.
• User-friendly technology and exceptional customer service.

Company Website: https://www.weareatticus.com/

ASSUMPTION: Atticus is a mission-driven company focused on helping people in need, which may appeal to candidates who want to make a positive impact through their work.

📊 Role Analysis

Career Level: This role is a leadership position, reporting directly to the CEO and overseeing the lifecycle marketing function.

Reporting Structure: The Lifecycle Marketing Manager will report directly to the CEO and collaborate closely with the growth marketing, growth product, data science, and creative teams.

Work Arrangement: This role is fully remote, with the option to travel to LA (on the company dime) as needed to be with colleagues, somewhere between quarterly and yearly.

Growth Opportunities:

• As the first dedicated Lifecycle Marketing Manager, there is ample opportunity to grow and shape this function within the company.
• With the company's rapid growth, there may be opportunities for career advancement as the team expands.
• Atticus offers a competitive benefits package, including equity, to support employee growth and success.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Fully remote, with the option to travel to LA for team gatherings and events.

Office Location(s): Los Angeles, California (for in-person gatherings).

Geographic Context:

• Los Angeles is a large, diverse city with a thriving tech industry and a high cost of living.
• The remote work arrangement allows for flexibility in living arrangements and reduces commuting time.
• Atticus is committed to empowering employees with flexibility, allowing them to live wherever they choose within the United States.

Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote work.

ASSUMPTION: The fully remote work arrangement may appeal to candidates who value flexibility and work-life balance, while the option to travel to LA for team gatherings and events fosters a sense of camaraderie and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• In-depth interview with the CEO and other team members.
• Take-home assignment or case study.
• Final interview with the CEO.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Cross-functional collaboration and communication skills.
• Data analysis and interpretation.
• Cultural fit and alignment with Atticus' mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills.
• Be prepared to discuss your approach to lifecycle marketing strategy and campaign development.
• Demonstrate your ability to work effectively with cross-functional teams and adapt to a fast-paced, startup environment.
• Showcase your understanding of Atticus' mission and how your personal values align with the company's.

ATS Keywords: Lifecycle marketing, email campaigns, SMS campaigns, content marketing, product collaboration, data analysis, customer engagement, cross-functional relationships, marketing strategy, messaging optimization, tech stack familiarity, HTML knowledge.

ASSUMPTION: Applicants should tailor their application materials to highlight their lifecycle marketing experience and relevant skills, as well as their understanding of Atticus' mission and values.

🛠️ Tools & Technologies

• customer.io (email and SMS marketing platform)
• Looker (data discovery and business intelligence platform)
• SalesForce (customer relationship management platform)
• HTML (web development language)

ASSUMPTION: Familiarity with the listed tools and technologies, particularly customer.io and HTML, will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Atticus is committed to helping people in need and making a positive impact through its work.
• Customer-focused: The company prioritizes the needs and preferences of its clients, ensuring they receive the best possible service.
• Collaborative: Atticus fosters a culture of teamwork and cross-functional collaboration to drive success.

Work Style:

• Fast-paced: Atticus is a rapidly growing startup that requires employees to adapt quickly to change and prioritize efficiency.
• Data-driven: The company uses data to inform decision-making and continuously improve its products and services.
• Flexible: Atticus offers remote work arrangements and prioritizes work-life balance for its employees.

Self-Assessment Questions:

• How do your personal values align with Atticus' mission to help people in need?
• Are you comfortable working in a fast-paced, startup environment and adapting to change quickly?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who share Atticus' commitment to helping people in need, are comfortable working in a fast-paced startup environment, and enjoy collaborating with cross-functional teams will be well-suited to the company's culture.

⚠️ Potential Challenges

• Managing a high volume of leads and ensuring effective communication with each client.
• Balancing strategic planning and hands-on campaign building, requiring strong time management and prioritization skills.
• Working with a diverse audience with varying needs and preferences, requiring strong empathy and adaptability.
• Navigating a fast-paced, rapidly growing startup environment, which may involve frequent changes and priorities.

ASSUMPTION: The Lifecycle Marketing Manager must be able to handle a high volume of leads, balance strategic and tactical responsibilities, and adapt to a dynamic startup environment to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on lifecycle marketing for a mission-driven legal tech company, but similar roles may include:
• Senior Marketing Manager (Lifecycle)
• Head of Lifecycle Marketing
• Lifecycle Marketing Specialist
• These roles may differ in their scope, required skills, and the industries they serve, but they share a focus on optimizing client communication and conversion rates throughout the customer journey.

ASSUMPTION: While this role shares similarities with other lifecycle marketing positions, its unique focus on a mission-driven legal tech company sets it apart and offers a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive lifecycle marketing roadmap, including prioritized tests, messaging improvements, and data analysis.
• Collaborating with cross-functional teams to create and optimize email and SMS campaigns that drive client engagement and conversion rates.
• Conducting A/B tests and analyzing results to inform strategic decision-making and continuous improvement.

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Lifecycle Marketing Manager role at Atticus.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Atticus' lifecycle marketing efforts and where you see opportunities for improvement?
• How does Atticus support the professional growth and development of its employees, particularly in the marketing department?
• Can you provide an example of a successful lifecycle marketing campaign at Atticus and discuss the strategies and tactics employed?
• How does Atticus measure the success of its lifecycle marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company's long-term vision for lifecycle marketing, and how does this role fit into that strategy?

ASSUMPTION: These questions are designed to help candidates understand the current state of Atticus' lifecycle marketing efforts, the company's growth and development opportunities, and its long-term vision for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills, as well as your understanding of Atticus' mission and values.
• Prepare for your interviews by researching Atticus' mission, values, and recent projects, and be ready to discuss your approach to lifecycle marketing strategy and campaign development.
• If selected, complete the take-home assignment or case study, demonstrating your ability to apply your lifecycle marketing expertise to a real-world scenario.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.