Lifecycle Marketing Manager - Olympic & Paralympic Games

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager - Olympic & Paralympic Games

🔹 Company: On Location

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing strategies to enhance CRM and acquire customer engagement
• Executing personalized marketing campaigns to boost customer loyalty
• Collaborating with cross-functional teams for effective campaign execution
• Utilizing data to optimize marketing strategies for the Olympic program

ASSUMPTION: Based on the emphasis on data-driven strategies and CRM, it is assumed that the candidate should be highly analytical and strategic in their approach, with a strong understanding of customer journey and experience management.

📋 Key Responsibilities

✅ Develop, execute, and optimize lifecycle marketing strategies

✅ Implement personalized campaigns across various channels (email, SMS, app, direct mail)

✅ Utilize analytics to segment audiences and tailor messaging

✅ Design customer journeys to enhance experience and value

✅ Manage lifecycle marketing calendar and align it with goals

✅ Monitor campaign performance for continuous optimization

✅ Use marketing automation tools for scaling efforts

✅ Conduct A/B testing to refine engagement strategies

✅ Support day-to-day operations with Senior Digital Director

ASSUMPTION: Responsibilities suggest a mix of strategic, creative, and technical skills, which indicates that the role is both highly collaborative and independently driven.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in lifecycle or CRM marketing, preferably in sports or hospitality

Required Skills:

• Lifecycle marketing and CRM strategies
• Data analytics and segmentation
• Marketing automation tools proficiency (especially Salesforce Marketing Cloud)

Preferred Skills:

• Exceptional communication and interpersonal skills
• Creative thinking and problem-solving skills

ASSUMPTION: The job listing emphasizes experience over formal education, implying that practical, hands-on experience with demonstrated results is highly valued.

💰 Compensation & Benefits

Salary Range: $73,500 - $98,000 annually

Benefits:

• Health care offerings
• Retirement plans
• Paid vacation and time off

Working Hours: 40 hours per week, on-site

ASSUMPTION: Compensation appears competitive with market rates for the level and industry, particularly considering the prestigious nature of the projects involved, such as the Olympic Games.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 501-1,000 employees

Founded: Not Specified

Company Description:

• Leader in premium experiential hospitality
• Official partner of major global sporting events
• Operates its own exclusive experiences

Company Specialties:

• Sports hospitality
• Event production
• Curated guest experiences

Company Website: https://onlocationexp.com/

ASSUMPTION: The description highlights a strong market presence and association with high-profile events, suggesting that employees are part of a globally recognized brand with opportunities to work on prestigious projects.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: Reporting to the Senior Digital Director

Work Arrangement: On-site, full-time

Growth Opportunities:

• Involvement in global event campaigns
• Potential for advancement within the company
• Exposure to a high-profile client network

ASSUMPTION: The role involves significant interaction with high-level projects and stakeholders, indicating opportunities for substantial career development and networking.

🌍 Location & Work Environment

Office Type: Corporate office setting

Office Location(s): United States

Geographic Context:

• Opportunities to work with international teams
• Strategic location for event management
• Potential for travel to event sites

Work Schedule: Standard business hours, with potential for flexibility during events

ASSUMPTION: The geographic context and strategic location suggest a dynamic work environment with opportunities for global engagement and travel.

💼 Interview & Application Insights

Typical Process:

• Initial resume review
• Phone screening with HR
• In-person interview with department leads

Key Assessment Areas:

• Strategic thinking and vision
• Analytics and data-driven decision making
• Team collaboration and leadership skills

Application Tips:

• Highlight experience in lifecycle marketing projects
• Showcase skills in analytics and customer segmentation
• Demonstrate ability to manage complex projects

ATS Keywords: Lifecycle Marketing, CRM, Data Analytics, Marketing Campaigns, Customer Engagement

ASSUMPTION: Candidates with strong project management and communication skills, coupled with a keen understanding of customer behavior analytics, will stand out.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Data analytics platforms (not specified)
• CRM software

ASSUMPTION: Given the reliance on marketing automation and data analytics tools, familiarity with CRM and analytics platforms is crucial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation in customer experience
• Commitment to high-quality service
• Collaboration and partnership

Work Style:

• Fast-paced and dynamic
• Results-driven environment
• Collaborative, team-oriented approach

Self-Assessment Questions:

• Are you passionate about sports and events?
• Can you thrive in a fast-paced environment?
• Do you enjoy data-driven marketing?

ASSUMPTION: The company culture emphasizes innovation and teamwork, appealing to candidates who excel in creative and collaborative environments.

⚠️ Potential Challenges

• Navigating the complexities of global event marketing
• Managing tight deadlines and multiple priorities
• Aligning diverse cross-functional stakeholders
• Adapting to evolving industry trends

ASSUMPTION: The challenges listed highlight the need for resilience and adaptability, which are critical traits for success in managing large-scale marketing initiatives.

📈 Similar Roles Comparison

• Lifecycle Marketing roles in FMCG and retail industries
• CRM Manager roles in tech and SaaS companies
• Customer Relationship roles in hospitality and tourism

ASSUMPTION: By comparing similar roles, candidates can better gauge the distinct aspects of the position, particularly its focus on the sports and entertainment sectors.

📝 Sample Projects

• Campaign development for Olympic Games hospitality program
• Cross-channel promotion for international sporting events
• CRM strategy planning with multinational partners

ASSUMPTION: The project samples demonstrate the breadth and scope of the role, showcasing its integration of marketing technologies and customer engagement strategies.

❓ Key Questions to Ask During Interview

• What are the main goals of the lifecycle marketing team for the next year?
• How does the company measure the success of its CRM strategies?
• What challenges has the lifecycle marketing strategy faced in past events?
• Can you elaborate on the cross-functional collaborations involved in this role?
• What are the growth opportunities within the team for this position?

ASSUMPTION: These questions are designed to provide insights into the strategic priorities and team dynamics, helping candidates determine if the role aligns with their career objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant lifecycle marketing experience
• Prepare for potential interviews by researching industry trends
• Contact references who can speak to your CRM expertise
• Prepare to discuss how you handle fast-paced and dynamic environments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.