Lifecycle Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager (Remote)

🔹 Company: Rula

🔹 Location: Los Angeles, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote (US-based only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel lifecycle strategies (email + SMS) to improve patient access to mental healthcare
• Collaborating with cross-functional teams to create a personalized lifecycle program
• Refining reporting and analytics capabilities to optimize campaign performance
• Expanding the test-and-learn program to continuously improve patient engagement

ASSUMPTION: This role requires a strategic, data-driven marketer with a proven track record in lifecycle marketing, strong analytical skills, and the ability to thrive in a fast-paced, cross-functional environment.

📋 Key Responsibilities

✅ Lead the development and execution of multi-channel lifecycle strategies to improve patient access to mental healthcare

✅ Collaborate with cross-functional teams to create an intelligent, personalized lifecycle program

✅ Refine reporting and analytics capabilities to optimize campaign performance

✅ Expand the test-and-learn program to continuously improve patient engagement

✅ Manage multiple campaigns and initiatives simultaneously while maintaining attention to detail

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive meaningful business results through multi-channel campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in a D2C/B2C lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies

Required Skills:

• Hands-on experience with Iterable, including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation
• Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance

• Excellent project management skills
• Excellent communication skills, able to convey complex strategies clearly and collaborate effectively across teams
• Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment

Preferred Skills:

• Experience working in a healthcare, mental health, or marketplace environment
• 1+ years experience at a high-growth start-up
• Experience owning retention strategies and implementing success retention campaigns
• Experience with more complex lifecycle programming like HTML or SQL
• Experience using BI tools (preferably Looker and Amplitude)

ASSUMPTION: While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

💰 Compensation & Benefits

Salary Range: $129,965 - $145,255 per year (based on experience and location)

Benefits:

• 100% remote work environment (US-based only)
• Attractive pay and benefits
• Comprehensive health benefits
• 401(k) plan access
• Generous time-off policies
• Paid parental leave
• Employee Assistance Program (EAP)
• New hire home office stipend
• Quarterly department stipend
• Wellness events and lunch & learns
• Community and employee resource groups

Working Hours: Full-time (40 hours per week) with flexible working hours to support a healthy work-life balance

ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level marketing role in the United States. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: 201-500 employees (100% remote)

Founded: 2019

Company Description:

• Rula is a healthcare company powered by technology, focusing on teletherapy and prioritizing patient outcomes
• The company takes a patient-first approach, making mental healthcare more accessible, personalized, and effective
• Rula offers flexibility to providers, handling marketing, credentialing, billing, and admin tasks, while they focus on providing care

Company Specialties:

• Health
• Physical Health
• HealthTech
• and Technology

Company Website: https://www.rula.com/

ASSUMPTION: Rula is committed to making mental healthcare work for everyone, with a focus on diversity, equity, and inclusion in its culture.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: 100% remote work environment (US-based only)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its marketing team
• Opportunities to learn and develop skills in a fast-paced, high-growth startup environment
• Possibility to work on various aspects of marketing, including brand, product, and growth

ASSUMPTION: This role offers significant growth potential as Rula continues to expand its marketing efforts and team.

🌍 Location & Work Environment

Office Type: 100% Remote

Office Location(s): N/A (Remote)

Geographic Context:

• Los Angeles, California, United States
• Remote work allows for flexibility and a better work-life balance
• Rula's remote-first culture fosters collaboration and inclusivity

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: Rula's remote work environment allows employees to maintain a healthy work-life balance while supporting the company's mission to make mental healthcare work for everyone.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the Head of Marketing
• Interview with the CEO
• Final decision and offer

Key Assessment Areas:

• Marketing strategy and lifecycle marketing expertise
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Rula's mission and values

Application Tips:

• Highlight your experience with Iterable and other relevant marketing tools
• Demonstrate your ability to analyze data and make data-driven decisions
• Showcase your communication and collaboration skills through examples of successful cross-functional projects
• Tailor your resume and cover letter to emphasize your lifecycle marketing experience and relevant skills

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Data Analysis, Project Management, Customer Focus, Attention to Detail, Communication Skills, Organizational Skills, Retention Strategies, HTML, SQL, BI Tools, A/B Testing, Campaign Optimization, Cross-functional Collaboration

ASSUMPTION: Rula's interview process is designed to assess the candidate's marketing expertise, analytical skills, communication skills, and cultural fit, ensuring the best fit for the role and the company.

🛠️ Tools & Technologies

• Iterable
• Looker
• Amplitude
• HTML
• SQL

ASSUMPTION: This role requires proficiency in Iterable, with experience in Looker, Amplitude, HTML, and SQL being a plus.

👔 Cultural Fit Considerations

Company Values:

• Patient-first approach
• Data-driven decision-making
• Collaboration and inclusivity
• Continuous learning and improvement

Work Style:

• Remote-friendly and flexible
• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have strong communication and collaboration skills, and can you work effectively with cross-functional teams?
• Are you passionate about Rula's mission to make mental healthcare work for everyone?

ASSUMPTION: Rula values a remote-friendly, data-driven, and collaborative work style, with a strong commitment to its mission and patients.

⚠️ Potential Challenges

• Managing multiple campaigns and initiatives simultaneously while maintaining attention to detail
• Working in a fast-paced, high-growth startup environment with evolving priorities and responsibilities
• Balancing the need for data-driven decision-making with the need for quick execution and iteration
• Ensuring patient privacy and data security in a remote work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, a bias for action, and a commitment to Rula's mission and values.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Lifecycle Marketing Manager in other industries, but with a focus on mental healthcare and teletherapy
• Unlike traditional marketing roles, this role requires a strong understanding of patient privacy and data security in a remote work environment
• Career progression in this role could lead to a leadership position in marketing or a broader role in the company, as Rula continues to grow and expand

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, with significant growth potential as Rula continues to expand its marketing efforts and team.

📝 Sample Projects

• Developing and executing a multi-channel lifecycle strategy to improve patient access to mental healthcare
• Collaborating with cross-functional teams to create a personalized lifecycle program and refine reporting and analytics capabilities
• Expanding the test-and-learn program to continuously improve patient engagement and optimize campaign performance

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of this role, with a focus on improving patient access to mental healthcare.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to patient privacy and data security in a remote work environment?
• How does Rula support the professional development and growth of its marketing team?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
• How does Rula measure the success of its lifecycle marketing strategies, and what metrics are most important to track?
• What is the company's long-term vision for its marketing team and efforts, and how does this role fit into that vision?

ASSUMPTION: These questions are designed to assess the company's commitment to patient privacy and data security, professional development, and long-term growth, as well as the role's fit within the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your lifecycle marketing experience and relevant skills
• Prepare examples of successful lifecycle marketing campaigns you've executed, highlighting your strategic approach, data-driven decision-making, and results
• Be ready to discuss your approach to patient privacy and data security in a remote work environment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.