Lifecycle Marketing Manager, Spending

📌 Core Information

🔹 Job Title: Lifecycle Marketing Manager, Spending

🔹 Company: Chime

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: CRM & Loyalty Marketing

🔹 Date Posted: Wed April 02, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing lifecycle campaigns to enhance member engagement and retention.
• Working closely with cross-functional teams to develop data-driven strategies.
• Focusing on segmentation, automation, and personalization.
• Delivering measurable outcomes and member-focused tools.

ASSUMPTION: The role heavily emphasizes data-driven marketing as the primary tool for crafting effective lifecycle campaigns. This is inferred from the focus on collaboration with analytics and cross-functional teams.

📋 Key Responsibilities

✅ Manage and optimize lifecycle campaigns to engage and retain Chime members.

✅ Collaborate with cross-functional teams to build data-driven marketing strategies.

✅ Develop and supervise channel guidelines and communications ecosystem quality.

✅ Work on experimentation and A/B testing to enhance performance and outcomes.

✅ Collaborate across various departments including Product, Engineering, and Analytics.

ASSUMPTION: The responsibilities suggest a strategic and collaborative approach focused on enhancing customer experience through targeted marketing efforts.

🎯 Required Qualifications

Education: Not specified

Experience: 3-5 years in lifecycle campaign development and management.

Required Skills:

• Lifecycle campaign management across multiple channels.
• A/B testing and campaign experimentation.
• Strong analytical skills in data-driven marketing.

Preferred Skills:

• Experience with Braze, Looker, and AI tools.
• Adaptability and creative problem-solving with limited resources.

ASSUMPTION: The job requires practical knowledge of modern marketing technologies and platforms, inferred from the mention of specific marketing tools and skillsets.

💰 Compensation & Benefits

Salary Range: $130,050 - $180,600 based on experience and location

Benefits:

• Hybrid work perks, including child and elder care support.
• 401k match, comprehensive medical benefits, and wellness stipend.
• Generous vacation policy and paid parental leave.

Working Hours: Standard 40 hours per week, with a thoughtful hybrid work policy.

ASSUMPTION: The compensation is competitive for the FinTech industry based in San Francisco, factoring in the cost of living and industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services with a focus on FinTech innovations

Company Size: 1,001-5,000 employees, providing a robust environment for growth and learning

Founded: Company founding date not specified, but significant growth since 2012

Company Description:

• Empowers members with financial tools to unlock financial potential.
• Disrupts traditional banking with no-fee services and early direct deposit.
• Focuses on member feedback to expand products and improve services.

Company Specialties:

• FinTech innovations
• Member-centric banking solutions
• Credit building tools

Company Website: https://www.chime.com/

ASSUMPTION: The company has a progressive approach to financial services, focusing on technology and customer needs.

📊 Role Analysis

Career Level: Mid-level management with significant strategic input

Reporting Structure: Likely reports to a senior marketing director or VP

Work Arrangement: Hybrid, emphasizing flexibility and team connectivity

Growth Opportunities:

• Potential for advancement in lifecycle marketing and product management.
• Exposure to a dynamic and evolving FinTech landscape.
• Opportunities for professional development and cross-functional collaboration.

ASSUMPTION: The role presents significant career growth potential due to the evolving nature of FinTech and Chime's rapid expansion.

🌍 Location & Work Environment

Office Type: Modern, innovative office in a tech hub

Office Location(s): San Francisco, CA

Geographic Context:

• Located within a major tech ecosystem.
• Access to a thriving community of technology and finance professionals.
• Proximity to other key business districts and partners.

Work Schedule: Regular office hours, with flexibility for hybrid arrangements.

ASSUMPTION: The work environment is dynamic and conducive to fostering collaboration and innovation, reflecting Chime's commitment to employee welfare.

💼 Interview & Application Insights

Typical Process:

• Initial screening by recruitment team.
• Technical and behavioral interviews with cross-departmental team members.
• Final interview with hiring manager and/or team leader.

Key Assessment Areas:

• Technical proficiency in lifecycle marketing strategies.
• Analytical abilities and data-driven decision-making skills.
• Cultural fit and collaboration capabilities.

Application Tips:

• Highlight previous lifecycle campaign successes.
• Demonstrate data-driven marketing expertise.
• Prepare to discuss cross-functional team projects and outcomes.

ATS Keywords: Lifecycle Marketing, Data-Driven Marketing, A/B Testing, Cross-Functional Collaboration

ASSUMPTION: A comprehensive selection process aimed at ensuring candidates align well with both the technical and cultural aspects of the role.

🛠️ Tools & Technologies

• Braze
• Looker
• AI Tools

ASSUMPTION: The role requires familiarity and proficiency with the latest marketing technologies, which are vital for executing effective lifecycle campaigns.

👔 Cultural Fit Considerations

Company Values:

• Boldness and risk-taking.
• Diversified perspectives and honest feedback.
• Commitment to member-centric innovation and integrity.

Work Style:

• Emphasis on teamwork and cross-functional collaboration.
• Flexibility and adaptability in a fast-paced environment.
• Proactive problem-solving and innovation.

Self-Assessment Questions:

• How do you approach developing data-driven marketing strategies?
• Provide an example of a successful lifecycle campaign you managed.
• What tools do you use for performance analysis and why?

ASSUMPTION: The company's values emphasize innovation and a strong member focus, suggesting candidates should align with these to thrive at Chime.

⚠️ Potential Challenges

• Navigating the complexity of cross-functional collaboration.
• Maintaining campaign quality with evolving market trends.
• Adapting to a fast-paced and high-pressure environment.
• Balancing innovation with data-driven decision-making.

ASSUMPTION: Challenges often stem from maintaining high-quality outcomes in a dynamic industry such as FinTech.

📈 Similar Roles Comparison

• Higher emphasis on data-driven strategies compared to traditional marketing roles.
• Greater collaboration with analytics and product teams.
• Focus on long-term member retention rather than short-term engagement.

ASSUMPTION: Similar roles may exist in other forward-thinking FinTech companies, emphasizing data and personalization.

📝 Sample Projects

• Developing a segmented email campaign to increase member engagement.
• Leading a project to enhance push notification strategies for user retention.
• Conducting A/B testing on new marketing automation tools.

ASSUMPTION: Sample projects focus on lifecycle campaign innovations and member experience enhancements.

❓ Key Questions to Ask During Interview

• What current lifecycle campaigns have been most successful at Chime?
• How does Chime integrate cross-functional feedback into lifecycle marketing strategies?
• What KPIs are considered most indicative of success in this role?
• How is the performance of lifecycle campaigns evaluated at Chime?
• What is the team's philosophy on personalization within marketing campaigns?

ASSUMPTION: Questions focus on understanding team dynamics and strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio showcasing your lifecycle campaign successes.
• Research Chime's product offerings and market position.
• Tailor your resume to highlight relevant experiences and skills.
• Be ready to discuss how you align with Chime's values and mission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.