📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager, Spending
🔹 Company: Chime
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Managing lifecycle campaigns for Chime's Spending team to engage, retain, and nurture members
- Collaborating cross-functionally to build data-driven strategies focusing on segmentation, automation, and personalization
- Optimizing evergreen lifecycle campaigns and transactional communications for performance and impact
- Developing and supervising channel guidelines and governance to preserve the quality and integrity of communications
- Working on large cross-functional initiatives with partners across various teams
ASSUMPTION: This role requires a balance of creativity, data-driven decision making, and strong cross-functional collaboration skills.
📋 Key Responsibilities
✅ Manage and optimize lifecycle campaigns for the Spending team to drive acquisition, conversion, and retention
✅ Generate data-driven hypotheses to continuously optimize evergreen lifecycle campaigns and transactional communications
✅ Develop and supervise channel guidelines and governance to maintain high-quality communications
✅ Collaborate with cross-functional teams to develop and deliver on shared strategies for large initiatives
✅ Work with analytics to measure and socialize findings, and develop next steps toward bigger wins
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in developing end-to-end lifecycle campaigns
Required Skills:
- Proven track record of managing successful lifecycle campaigns across multiple channels (email, push, SMS, in-app messaging)
- Strong analytical skills with experience in data-driven marketing and performance analysis
- Ability to work cross-functionally and collaborate with various stakeholders
- Experience with key marketing platforms (Braze, Looker, AI tools a plus)
- Strong self-starter with adaptability and critical thinking skills
Preferred Skills:
- Experience with A/B testing and campaign experimentation
- Familiarity with financial services industry
ASSUMPTION: Candidates should have a strong foundation in lifecycle marketing, data analysis, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $103,680 - $144,000 (Based on experience level)
Benefits:
- 401k match
- Medical, dental, vision, life, and disability benefits
- Generous vacation policy and company-wide Chime Days
- Annual wellness stipend
- Paid parental leave
- Access to Maven for family planning
- In-person and virtual events, and snack boxes
Working Hours: Full-time (40 hours/week) with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Chime is a financial technology company focused on providing helpful, transparent, and free banking services to empower its members to achieve financial progress.
Company Size: 1,001-5,000 employees. Chime offers the scale and resources of a larger company while maintaining a startup-like culture.
Founded: 2012. Chime was founded with the mission to help everyday Americans unlock their financial potential.
Company Description:
- Member-centric banking app with easy-to-use financial tools
- Offers access to accounts with no overdraft fees, early direct deposit, credit building, and financial literacy resources
- Disruptive force in the banking industry, changing the conversation about money for everyday people
Company Specialties:
- Mobile banking
- Financial literacy
- Credit building
- Early direct deposit
Company Website: https://www.chime.com/
ASSUMPTION: Chime's mission and focus on member-centric banking make it an attractive employer for candidates passionate about financial empowerment.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity to grow and make a significant impact within the company's marketing team.
Reporting Structure: This role reports directly to the Senior Manager, Lifecycle Marketing, and works closely with cross-functional teams across the organization.
Work Arrangement: Hybrid (On-site & Remote). Chime offers a thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events.
Growth Opportunities:
- Potential to grow within the marketing team or explore other opportunities within the company
- Chance to work on large cross-functional initiatives and gain exposure to various aspects of the business
- Opportunity to develop leadership skills by managing and mentoring junior team members
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing within the financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote). Chime's offices are designed to foster collaboration and innovation, with a mix of open and closed workspaces.
Office Location(s): San Francisco, CA (Headquarters), Chicago, IL, and New York, NY
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living
- Chime's San Francisco office is located in the heart of the city, offering easy access to public transportation and various amenities
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: Chime's hybrid work environment offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Take-home assignment or case study
- On-site or virtual interview with cross-functional team members
- Final interview with the senior manager or director
Key Assessment Areas:
- Campaign management skills
- Data analysis and interpretation
- Cross-functional collaboration
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant lifecycle marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Chime's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions focused on campaign management, data-driven decision making, and cross-functional collaboration
ATS Keywords: Lifecycle Marketing, Campaign Management, Data-Driven Marketing, Performance Analysis, A/B Testing, Cross-Functional Collaboration, Marketing Platforms
ASSUMPTION: Chime's interview process is designed to assess candidates' skills and cultural fit, with a strong focus on data-driven decision making and cross-functional collaboration.
🛠️ Tools & Technologies
- Braze (Customer engagement platform)
- Looker (Data discovery and business intelligence platform)
- AI tools (for predictive analytics and personalization)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Chime's marketing team uses a combination of marketing-specific tools and general productivity suites to manage campaigns and analyze data.
👔 Cultural Fit Considerations
Company Values:
- Member-centric: Chime prioritizes the needs and feedback of its members to create helpful, transparent, and easy-to-use financial tools
- Innovative: Chime encourages creativity and continuous improvement to stay ahead of the competition and better serve its members
- Collaborative: Chime fosters a culture of cross-functional collaboration and teamwork to drive success
Work Style:
- Data-driven: Chime makes decisions based on data and analytics to optimize campaigns and improve member experiences
- Adaptable: Chime's fast-paced environment requires employees to be flexible and responsive to change
- Entrepreneurial: Chime maintains a startup-like culture, encouraging employees to take ownership of their work and think like owners
Self-Assessment Questions:
- Do you have a proven track record of managing successful lifecycle campaigns across multiple channels?
- Are you comfortable working in a fast-paced, data-driven environment and making decisions based on data and analytics?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Chime's culture values data-driven decision making, innovation, and collaboration, making it an attractive employer for candidates who thrive in fast-paced, dynamic environments.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Working with large datasets and complex analytics tools
- Navigating a fast-paced, ever-changing work environment
- Balancing the needs of multiple stakeholders, including members, internal teams, and external partners
ASSUMPTION: These challenges are inherent to the role and require strong project management, data analysis, and communication skills to overcome.
📈 Similar Roles Comparison
- Lifecycle Marketing Manager (Chime) vs. Senior Marketing Manager (Traditional Bank): Chime's role focuses on digital-first, data-driven marketing strategies, while traditional banks may prioritize more traditional marketing channels and tactics
- Industry-specific context: Chime's focus on financial empowerment and member-centric banking sets it apart from traditional financial institutions
- Career path comparison: This role offers growth potential within Chime's marketing team or opportunities to explore other areas of the business, while traditional banks may have more structured career paths
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in traditional financial institutions, requiring candidates to adapt their skills and expectations accordingly.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive member engagement and retention for a new product launch
- Analyzing campaign performance data to identify trends and optimize evergreen lifecycle campaigns for improved performance
- Collaborating with cross-functional teams to create targeted, personalized communications for members based on their behavior and preferences
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative nature of the role, requiring candidates to demonstrate strong analytical, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging campaign you've managed, and how you overcame any obstacles?
- How does Chime measure the success of its lifecycle marketing campaigns, and how do you ensure that your strategies align with these metrics?
- Can you provide an example of a time when you had to collaborate with multiple teams to deliver a large cross-functional initiative? What was the outcome, and what did you learn from the experience?
- How does Chime support the professional growth and development of its marketing team members?
- What is the work-life balance like for this role, and how does Chime support its employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions are designed to assess candidates' skills, experiences, and cultural fit for the role, as well as their understanding of Chime's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your lifecycle marketing experience and achievements, as well as any relevant skills and qualifications
- Write a cover letter that demonstrates your understanding of Chime's mission and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions focused on campaign management, data-driven decision making, and cross-functional collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
