Lifecycle Marketing Specialist

📌 Core Information

🔹 Job Title: Lifecycle Marketing Specialist

🔹 Company: Stratasys

🔹 Location: Rehovot (Hybrid), Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Rehovot, Israel)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing lifecycle campaigns to drive engagement and pipeline results
• Managing marketing automation platforms (Marketo and/or HubSpot) and supporting global marketing efforts
• Collaborating with cross-functional teams to ensure smooth and effective marketing execution
• Continuously improving targeting and personalization through data segmentation and lead scoring

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Build and execute email campaigns in Marketo and/or HubSpot, including newsletters, nurture flows, event promotions, and lifecycle journeys

✅ Translate campaign briefs into full executions, coordinating timelines, assets, and approvals with cross-functional teams

✅ Manage campaign workflows using Monday.com, ensuring tasks are organized and deadlines are met

✅ Create and maintain automation flows, forms, and landing pages; manage user access and platform setup

✅ Ensure seamless data sync and accurate campaign tracking between Salesforce and marketing automation tools

✅ Segment audiences based on lifecycle stage, campaign goals, and lead scoring logic; continuously improve targeting and personalization

✅ Act as the marketing automation expert, supporting teams with guidance, training, and process improvements

ASSUMPTION: This role involves a high degree of project management, requiring strong organizational skills and attention to detail to manage multiple campaigns and workflows.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on experience in lifecycle marketing, marketing automation, or email marketing

Required Skills:

• Proven experience with Marketo and/or HubSpot, including campaign setup, automation flows, and lead nurturing
• Strong understanding of email marketing best practices, segmentation, and lifecycle strategy
• Working knowledge of Salesforce CRM, especially syncing data and tracking campaign performance
• Experience using Monday.com (or similar tools) to manage tasks, timelines, and workflows
• Excellent organizational and project management skills with attention to detail
• Strong communication and collaboration abilities, with a proactive, can-do attitude
• Excellent English speaking and writing

Preferred Skills:

• Familiarity with Google Analytics, Bizible, and webinar platforms

ASSUMPTION: While not explicitly stated, proficiency in Hebrew is likely beneficial for this role due to the hybrid work arrangement in Rehovot, Israel.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪25,000 - ₪40,000 per month, based on industry standards for a Marketing Specialist in Israel with 5-10 years of experience.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Stratasys products

Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (2-3 days on-site in Rehovot, Israel)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Stratasys operates in the industrial machinery manufacturing industry, focusing on 3D printing and additive manufacturing solutions.

Company Size: Stratasys has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Stratasys was founded in 1989, with over three decades of experience in the 3D printing industry.

Company Description:

• Stratasys develops industrial-grade additive solutions to help customers solve critical design and manufacturing challenges
• The company works with clients to push the boundaries of what's possible and thrive in a changing world
• Stratasys is committed to making additive work for its customers and helping them succeed

Company Specialties:

• 3D printing
• Rapid prototyping
• Fused deposition modeling (FDM)
• Additive Manufacturing
• Carbon fiber
• PolyJet
• SAF
• P3
• Stereolithography
• 3D Printer

Company Website: stratasys.com

ASSUMPTION: Stratasys is a well-established company in the 3D printing industry, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of experience and continuous learning.

Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Global Lifecycle Marketing Manager and collaborate with various cross-functional teams, including marketing, sales, and product management.

Work Arrangement: This is a hybrid role, with 2-3 days on-site in Rehovot, Israel, and the remainder of the workweek remote.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the global marketing team
• Opportunities to work on diverse campaigns and projects, expanding skills and knowledge in the 3D printing industry
• Chance to collaborate with international teams and gain exposure to global marketing strategies

ASSUMPTION: This role offers opportunities for professional growth and development within the global marketing team at Stratasys.

🌍 Location & Work Environment

Office Type: The Rehovot office is a modern, collaborative workspace designed to facilitate innovation and creativity.

Office Location(s): Rehovot, Israel

Geographic Context:

• Rehovot is located in the Central District of Israel, approximately 20 km southeast of Tel Aviv
• The city is known for its vibrant tech industry and offers a mix of urban and suburban living
• Rehovot has a Mediterranean climate, with mild, wet winters and hot, dry summers

Work Schedule: The work schedule for this hybrid role is flexible, with core hours between 9:00 AM - 4:00 PM Israel Standard Time (IST).

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Stratasys careers portal
• Phone or video screening with the Global Lifecycle Marketing Manager
• Technical assessment or case study presentation
• Final round interview with the hiring manager and/or other team members

Key Assessment Areas:

• Marketing automation platform proficiency (Marketo and/or HubSpot)
• Email marketing best practices and segmentation strategies
• Project management and organizational skills
• Communication and collaboration abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing automation experience and achievements
• Prepare examples of successful lifecycle marketing campaigns you've executed in the past
• Demonstrate your understanding of the 3D printing industry and Stratasys' products and services

ATS Keywords: Lifecycle Marketing, Marketing Automation, Email Marketing, Marketo, HubSpot, Salesforce CRM, Project Management, Data Segmentation, Lead Scoring, Google Analytics, Collaboration, Communication, Attention to Detail, Nurture Flows, Campaign Tracking, Webinar Platforms

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who possess strong marketing automation skills and a proven track record in lifecycle marketing.

🛠️ Tools & Technologies

• Marketo
• HubSpot
• Salesforce CRM
• Monday.com
• Google Analytics
• Bizible
• Webinar platforms (e.g., GoToWebinar, Zoom Webinar)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities of the Lifecycle Marketing Specialist.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic, with a focus on continuous improvement
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and results-oriented, with a focus on measurable outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and a focus on measurable results?

ASSUMPTION: Stratasys values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• The hybrid work arrangement may require careful time management and self-discipline to balance remote and on-site work effectively
• The role may involve managing multiple campaigns and workflows simultaneously, requiring strong organizational skills and attention to detail
• Working in the 3D printing industry may present unique challenges and a steep learning curve for candidates without prior experience in the field
• The role may require occasional travel to attend industry events or conferences

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other lifecycle marketing roles, this position places a stronger emphasis on marketing automation platform management and data segmentation
• Working in the 3D printing industry may offer unique opportunities for innovation and collaboration, as well as exposure to cutting-edge technologies
• Career progression in this role may lead to senior marketing positions or management opportunities within the global marketing team at Stratasys

ASSUMPTION: This role offers a unique blend of marketing automation expertise and industry-specific context, with opportunities for growth and development within the global marketing team at Stratasys.

📝 Sample Projects

• Developing and executing a comprehensive email marketing campaign to promote a new 3D printing product launch
• Implementing and optimizing lead scoring logic to improve lead quality and pipeline results
• Collaborating with cross-functional teams to create and execute a targeted nurture flow for a specific customer segment

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Lifecycle Marketing Specialist role at Stratasys.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for executing a lifecycle marketing campaign at Stratasys?
• How does the global lifecycle marketing team collaborate with other departments, such as sales and product management?
• What are the most significant challenges facing the lifecycle marketing team in the current market, and how can this role help address them?
• How does Stratasys support the professional development and growth of its marketing team members?
• What is the company's long-term vision for the lifecycle marketing team, and how does this role contribute to that vision?

ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to understanding the role, the team, and the company's long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing automation experience and achievements
• Prepare examples of successful lifecycle marketing campaigns you've executed in the past
• Demonstrate your understanding of the 3D printing industry and Stratasys' products and services
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.