📌 Core Information
🔹 Job Title: Lifecycle Marketing Specialist
🔹 Company: ADI Global Distribution
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end lifecycle marketing campaigns across multiple channels
- Collaborating cross-functionally to plan, prioritize, and deliver high-impact marketing programs
- Developing audience segmentation strategies and conducting A/B testing
- Analyzing campaign results to inform future strategy and improve performance
- Ensuring marketing assets are accurate, timely, and aligned with brand and messaging guidelines
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced, matrixed organization.
📋 Key Responsibilities
✅ Execute lifecycle marketing campaigns across owned channels, including email, website, and social media, in alignment with business objectives and customer journey stages
✅ Collaborate with internal teams to plan, prioritize, and deliver high-impact marketing programs
✅ Develop audience segmentation strategies and conduct A/B testing to optimize performance and drive engagement
✅ Track and analyze campaign results to inform future strategy, continuously improving reach, relevance, and revenue
✅ Maintain visibility across stakeholders by proactively communicating timelines, deliverables, and outcomes
✅ Ensure marketing assets are accurate, timely, and aligned with brand and messaging guidelines
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects in parallel.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in marketing, preferably in a B2B or channel marketing environment
Required Skills:
- Proven experience in managing multi-channel marketing campaigns with a focus on customer lifecycle
- Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Experience working cross-functionally and managing multiple projects in parallel
- Proficiency in Excel and Salesforce; knowledge of A/B testing and campaign performance metrics
Preferred Skills:
- Experience with Power BI or other BI tools for dashboarding and performance tracking
- Working knowledge of email marketing platforms/best practices
- Familiarity with CRM best practices and marketing automation tools
ASSUMPTION: Candidates with experience in the security, AV, or low voltage industries may have an advantage.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a 2-5 year experienced marketing professional in Charlotte, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on ADI products
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ADI Global Distribution is a leading global distributor of security, AV, and low voltage products. They supply products that help keep communities safe, secure, comfortable, and connected.
Company Size: ADI has 1,001-5,000 employees, which means there are ample opportunities for career growth and development. However, the company is large enough to have established processes and resources to support its employees.
Founded: ADI was founded in 1971 and has since grown to become a trusted distributor and manufacturer in the smart living, low-voltage, security, and AV industries.
Company Description:
- ADI offers a wide selection of trusted brands, immediate product availability, knowledgeable sales staff, and support services.
- In 2024, Snap One became part of ADI, expanding their smart technology portfolio and distribution capabilities.
- ADI provides integrators with the varied selection of products needed for any project, as well as support services and software.
Company Specialties:
- Video surveillance
- Power
- Automation
- Access control
- AV
- Fire
- Intrusion
- Smart home
- Communications
- Datacom and networking
Company Website: ADI Global Distribution
ASSUMPTION: ADI's extensive product offerings and support services make it an attractive employer for marketing professionals looking to work in the security, AV, or low voltage industries.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring 2-5 years of experience in marketing. It offers opportunities for growth and development within the marketing department and potentially into management roles.
Reporting Structure: The Lifecycle Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including Sales, Product, Partner Support, and Creative Services.
Work Arrangement: This role is on-site, with the possibility of remote work flexibility. The Lifecycle Marketing Specialist will be expected to work on-site in Charlotte, North Carolina, but may have the opportunity to work remotely occasionally.
Growth Opportunities:
- Proven success in this role may lead to advancement into senior marketing roles or management positions.
- ADI's extensive product offerings and support services provide ample opportunities for the Lifecycle Marketing Specialist to gain experience in various aspects of marketing.
- The company's commitment to employee development and training programs can help the Lifecycle Marketing Specialist grow both personally and professionally.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the marketing department and potentially beyond.
🌍 Location & Work Environment
Office Type: ADI's Charlotte office is a modern, professional environment with ample space for collaboration and growth.
Office Location(s): 801 Airpark Center Dr., Nashville, TN 37217, US
Geographic Context:
- Charlotte, North Carolina, is a major city in the southeastern United States, offering a diverse range of cultural, recreational, and entertainment opportunities.
- The city has a humid subtropical climate, with mild winters and hot, humid summers.
- Charlotte is known for its vibrant arts scene, professional sports teams, and numerous parks and green spaces.
Work Schedule: The Lifecycle Marketing Specialist will work Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: Charlotte's diverse cultural scene and ample recreational opportunities make it an attractive location for marketing professionals looking to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional team members
- Background check and offer
Key Assessment Areas:
- Marketing campaign planning and execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Project management and prioritization
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with lifecycle marketing campaigns and data-driven decision-making.
- Research ADI's product offerings and understand their role in the security, AV, and low voltage industries.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's priorities.
ATS Keywords: Lifecycle Marketing, Campaign Management, Data-Driven Marketing, Customer Engagement, Audience Segmentation, A/B Testing, Analytical Skills, Cross-Functional Collaboration, Project Management, Excel Proficiency, Salesforce Knowledge, Email Marketing, CRM Best Practices, Marketing Automation
ASSUMPTION: ADI's hiring process is designed to assess the candidate's marketing skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of lifecycle marketing principles and the ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Salesforce
- Excel
- Power BI or other BI tools
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM best practices and marketing automation tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and utilizing new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Collaboration
- Excellence
Work Style:
- ADI values a fast-paced, collaborative work environment.
- The company encourages creativity, innovation, and continuous learning.
- ADI fosters a culture of open communication, teamwork, and mutual respect.
Self-Assessment Questions:
- Do you align with ADI's core values, particularly integrity and customer focus?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have experience working cross-functionally and managing multiple projects in parallel?
ASSUMPTION: Candidates who demonstrate a strong fit with ADI's core values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The fast-paced, matrixed nature of the role may require strong project management and prioritization skills.
- Candidates may need to adapt to ADI's unique product offerings and industry-specific context.
- The role may require occasional travel to attend industry events, conferences, or meet with clients.
- The Lifecycle Marketing Specialist may need to manage multiple projects simultaneously, requiring strong organizational skills and attention to detail.
ASSUMPTION: These challenges can be overcome by candidates with strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Lifecycle Marketing Specialist focuses specifically on customer lifecycle stages and audience segmentation.
- This role requires a strong analytical mindset and the ability to interpret data to drive marketing strategy.
- Career progression in this role may lead to senior marketing roles or management positions within ADI's marketing department.
ASSUMPTION: Candidates with experience in similar lifecycle marketing roles or a strong analytical background may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive customers
- Conducting A/B testing to optimize open rates and click-through rates for promotional emails
- Creating and implementing a customer referral program to drive organic growth
ASSUMPTION: These sample projects illustrate the types of initiatives the Lifecycle Marketing Specialist may undertake to drive customer engagement, retention, and revenue.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does ADI support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does ADI measure the success of its lifecycle marketing campaigns, and what KPIs are most important?
- What opportunities are there for collaboration with other departments, such as Sales or Product?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding ADI's marketing strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on lifecycle marketing campaigns and data-driven decision-making.
- Prepare for your interview by researching ADI's product offerings and understanding their role in the security, AV, and low voltage industries.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team's priorities.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
